Angela Gerhardt

Angela Gerhardt


In addition to a creative background, I have technical and project management experience. I am a creative thinker and I have received awards for consistently looking at more efficient ways to perform. In my tenure at HP I was recognized for making out-of-the box recommendations that allowed the LaserJet packaging teams to implement icon usage over translated text, saving millions in future supply chain costs. I implemented a process and schedule improvement recommendation that eliminated six weeks from the previous product’s development schedule.

I received an award for redirecting the agency work for the “What Do You Have To Say” campaign that resulted in 40% over the previous quarter. With careful planning and collaboration I led a geographically segmented team to transfer all content (over 1000 images) to HP’s main image library, resulting in a yearly savings of $120k. Additionally, my recommendation of a new process in photography shoot planning resulted in getting advertising collateral in the market three months earlier than previous campaigns.

Work History

Work History
May 1997 - May 2009

Marketing Communications

Hewlett-Packard Company

Direct creation of advertising campaign collateral to support the Enterprise and SMB segments for the IPG “Hit Print” and the IPG “What Do You Have To Say” campaigns

Manage the Digital Packaging Workflow, a web-based application that directed workflows for global packaging artwork development. Involved coordinating external agencies in multiple regions to integrate HP brand strategy and workflow processes into the development functionality of the program and IT teams to maintain functionality and support of of the website.

Manage package development for LaserJet single function color and mono products with global teams

Plan, direct and execute domestic and international photo shoots that resulted in the addition of thousands of refreshed images for IPG and PSG on HP’s Image and Video Library

Coordinate test program for LaserJet product print samples, internal demos and technology projectsIntegrated FTP site support, SharePoint and digital certificates for external partners including electronic file repository administration

Manage integration, archival, electronic file structure and global release of packaging and product graphics for LaserJet products

Oct 1990 - May 1997

Directory Artist

BellSouth Advertising

Designed and led the Adobe Illustrator and Photoshop training program for 120 graphic designers in a four-state region

Working with sales partners, responsible for design, composition and accuracy of display advertising

Spearheaded creation of an exclusive group that provided specs, standards and feedback for outside vendors to improve communications and reduce scrap costs

Mar 1988 - Aug 1989

In-House Artist

Graphic Compositions, Inc.,

Responsible for design, manual layout and paste-up of novels and textbooks for publishers such as Knopf, John Wiley and Sons, and the Library of Congress


Sep 1985 - Aug 1989

Bachelor of Fine Arts

University of Georgia



Microsoft Office suite

Adobe Photoshop

In addition to Adobe Illustrator skills, I have also trained the program

Adobe Illustrator

In addition to Adobe Illustrator skills, I have also trained the program