As marketing manager at Rockford, I'm responsible for all forms of marketing, including branding, website management, social media, email marketing, inbound marketing, business development, advertising, press releases, developing marketing collateral, CRM management, marketing intelligence analysis, project management, events, conferences, PR, and internal communications.
I project-managed the new website design and implemented features designed to change customer access to digital-first communication. I also worked closely with government change instigators from Sharing in Growth to help them communicate their strategic vision to our employees and embed the new processes permanently.
My role alongside the Sales & Managing Director of Rockford and Marketing Consultant from Sharing In Growth involved redefining the company's business plan and overall strategic direction, as well as the specific marketing direction. We then worked together to facilitate more company-wide tactical planning and ensure the overall strategic direction was maintained.
At a marketing level, I was completely in charge of branching out into two new non-defence industries: aerospace and general industrial, including motorsport. After one year we had over £28m worth of leads and deals within those industries, including contracts with key accounts that would raise our profile within those industries and open many new doors. This amounted to around 30% of total business activity.
I revised Rockford's internal communications strategy to use a more effective template using branding inline with external communications. I also recommended the company begin to use Slack for an internal channel-based chat rather than hosting numerous in-person meetings. I also instigated the move to using Hubspot as our CRM for sales, marketing, business development and customer service.
I help Rockford bring in quality leads for the business by educating customers and enticing them to contact us.
- I've been directly responsible for over £10m in leads in just one year.
- My work has resulted in over £75m in contracts in two years.
- I've supported the sales and business development team to close the most important deals.
- All our marketing is based on good publicity, PR, SEO, social media and tactical business development.
Rockford is the UK's largest independent provider of wiring, interconnect and system solutions for defence, aerospace, and industrial markets.