I believe it's not enough to develop a creative business vision by simply analysing and strategising, crafting a great brand and managing it, although this is crucial to marketing success. It's also vital to develop relationships, to use the tools and tactics relevant to the platforms you're working with, and to respond to changes rapidly.
I love bringing marketing and events teams together, and I'm a big fan of quick stand-up meetings where everyone gets a say. These keep the group working harmoniously by making sure we're working towards a common goal, ensuring everyone knows what other people are contributing to the team and that the individuals genuinely care about the other members of the team.
A particular focus of mine is online marketing and social media management, especially SEO and inbound marketing techniques that blend traditional PR with content marketing. I love developing brands, designing strategic marketing campaigns, business growth hacking, traditional business development, influencer marketing, copywriting, running Facebook adverts and other PPC campaigns, cross-channel content plans, CRM and sales team management, traditional marketing processes, small business marketing, event marketing, setting up websites, e-commerce, conversion tracking, and creating email lists and sales funnels to manage potential customers. I'm also comfortable on camera and love creating video and audio content.
I love to help and to create truly customer-centric connections, inspiring and motivating customers and employees at the same time by blending traditional marketing and customer service. My strong leadership style combines a thorough analysis of all information and solution-focused tactics.
I'm also a freelance writer and editor, mostly sharing tips and tricks for doing things online and helping people to improve productivity with office software. I write for a number of blogs and participate in numerous online communities.
Basically, I'm a curious problem-solving person and I've taught myself a great deal through reading avidly, performing countless A/B tests, trying and comparing every new tool, researching anything new, and staying up-to-date on the latest marketing advice. It helps that I'm a highly-organised completer-finisher type who's always running side-gigs, and you'll often find me happily buried in spreadsheets and gleefully checking items off my to-do list.
I have a degree in Internet Studies and Journalism, in which I primarily focused on social networking trends, innovations, online marketing, community management and journalism.
As an entrepreneur, I learned to manage risks, as have developed many of my own digital products, then sold them using my own marketing skills and preferred techniques. Growing businesses excites me, as I feel like I can make a real difference.
My diploma of Event Management led me to run festivals and manage large projects for non-profit community groups, marketing the events, fundraising, building community, creating their websites and managing their committees. I am quite capable of balancing the needs of multiple stakeholders, and I believe the net promoter score is a very useful tool for assessing customer satisfaction.
I can confidently manage a marketing department with KPIs and clear objectives, including managing a call centre team and a team of sales representatives. My performance review process stems from motivating and empowering the team members to keep their own records on their day-to-day habits, big wins, continual professional development and how well they're performing.
My management style is fair and pragmatic, and I am always sure to keep a cool head during times of conflict, sticking to the facts and working towards a resolution. I maintain and expect high standards of behaviour from myself and my staff.
I have also worked within call centres, in event ticketing and as a financial services officer, doing both inbound and outbound sales. I obtained a certificate qualification in finance while working in this industry.
I have always been very technically proficient, mastering everyday office software (both Microsoft and online counterparts), AutoCAD, programming languages, and a variety of online tools. I secretly love manipulating spreadsheet data.
Previously I worked in a number of customer service positions, including bar work, waiting and fast food service.
I also sing professionally for many festivals and events as part of a variety of ensembles.
In spare time I'm usually travelling and exploring around Suffolk, heading to events with live music, indulging in good food and having adventures at local tourist destinations with my three adorable kids. I'm originally from Australia, and I lived in France for eight years working freelance online and managing remote teams. I do a lot of volunteer work, usually by boosting the marketing efforts for local events.
Specialties: Social Media Training; Social Media Marketing; Social Media Consulting; Writing; Editing; Project Management; Marketing Budgets; Sales Funnels; Inbound Marketing; Content Marketing; Advertising; Affiliate Marketing; Email Newsletters; Small Business Marketing; Web Design; Analytics; Branding; Campaign Development; Customer Profiling; Copywriting; Direct Sales; Event Management; Business Development; Call Centre Management; Communications; Influencer Marketing; PR; Research; Marketing Analysis; Competitor Analysis; SEO; GDPR Compliance; Customer Service; Team Management.