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Work experience

Marketing Strategist

AngelaRandall.net

I believe it's not enough to develop a creative business vision by simply analysing and strategising, crafting a great brand and managing it, although this is crucial to marketing success. It's also vital to develop relationships, to use the tools and tactics relevant to the platforms you're working with, and to respond to changes rapidly. 

I love bringing marketing and events teams together, and I'm a big fan of quick stand-up meetings where everyone gets a say. These keep the group working harmoniously by making sure we're working towards a common goal, ensuring everyone knows what other people are contributing to the team and that the individuals genuinely care about the other members of the team. 

A particular focus of mine is online marketing and social media management, especially SEO and inbound marketing techniques that blend traditional PR with content marketing. I love developing brands, designing strategic marketing campaigns, business growth hacking, traditional business development, influencer marketing, copywriting, running Facebook adverts and other PPC campaigns, cross-channel content plans, CRM and sales team management, traditional marketing processes, small business marketing, event marketing, setting up websites, e-commerce, conversion tracking, and creating email lists and sales funnels to manage potential customers. I'm also comfortable on camera and love creating video and audio content. 

I love to help and to create truly customer-centric connections, inspiring and motivating customers and employees at the same time by blending traditional marketing and customer service. My strong leadership style combines a thorough analysis of all information and solution-focused tactics.

I'm also a freelance writer and editor, mostly sharing tips and tricks for doing things online and helping people to improve productivity with office software. I write for a number of blogs and participate in numerous online communities.

Basically, I'm a curious problem-solving person and I've taught myself a great deal through reading avidly, performing countless A/B tests, trying and comparing every new tool, researching anything new, and staying up-to-date on the latest marketing advice. It helps that I'm a highly-organised completer-finisher type who's always running side-gigs, and you'll often find me happily buried in spreadsheets and gleefully checking items off my to-do list.  

I have a degree in Internet Studies and Journalism, in which I primarily focused on social networking trends, innovations, online marketing, community management and journalism.

As an entrepreneur, I learned to manage risks, as have developed many of my own digital products, then sold them using my own marketing skills and preferred techniques. Growing businesses excites me, as I feel like I can make a real difference. 

My diploma of Event Management led me to run festivals and manage large projects for non-profit community groups, marketing the events, fundraising, building community, creating their websites and managing their committees. I am quite capable of balancing the needs of multiple stakeholders, and I believe the net promoter score is a very useful tool for assessing customer satisfaction.

I can confidently manage a marketing department with KPIs and clear objectives, including managing a call centre team and a team of sales representatives. My performance review process stems from motivating and empowering the team members to keep their own records on their day-to-day habits, big wins, continual professional development and how well they're performing. 

My management style is fair and pragmatic, and I am always sure to keep a cool head during times of conflict, sticking to the facts and working towards a resolution. I maintain and expect high standards of behaviour from myself and my staff.

I have also worked within call centres, in event ticketing and as a financial services officer, doing both inbound and outbound sales. I obtained a certificate qualification in finance while working in this industry.

I have always been very technically proficient, mastering everyday office software (both Microsoft and online counterparts), AutoCAD, programming languages, and a variety of online tools. I secretly love manipulating spreadsheet data. 

Previously I worked in a number of customer service positions, including bar work, waiting and fast food service. 

I also sing professionally for many festivals and events as part of a variety of ensembles.

In spare time I'm usually travelling and exploring around Suffolk, heading to events with live music, indulging in good food and having adventures at local tourist destinations with my three adorable kids. I'm originally from Australia, and I lived in France for eight years working freelance online and managing remote teams. I do a lot of volunteer work, usually by boosting the marketing efforts for local events.

Specialties: Social Media Training; Social Media Marketing; Social Media Consulting; Writing; Editing; Project Management; Marketing Budgets; Sales Funnels; Inbound Marketing; Content Marketing; Advertising; Affiliate Marketing; Email Newsletters; Small Business Marketing; Web Design; Analytics; Branding; Campaign Development; Customer Profiling; Copywriting; Direct Sales; Event Management; Business Development; Call Centre Management; Communications; Influencer Marketing; PR; Research; Marketing Analysis; Competitor Analysis; SEO; GDPR Compliance; Customer Service; Team Management.

2018Current

Marketing Director

Bookings Connected

At Bookings Connected we understand that venues and event suppliers need quality leads to contact them on a regular basis. We provide the ideal platform for event services providers to increase sales and grow your business. 

As the Marketing Director, I've developed a highly-targeted marketing package for event services providers and event hosts to get more leads. 
http://BookingsConnected.com 

2017Current

Marketing Manager

Rockford

As the marketing manager, I am responsible for all aspects of marketing for the company, from PR updates and developing marketing collateral to the website and social media. 

I help Rockford bring in quality leads for the business by educating customers and enticing them to contact us.
- I've been directly responsible for over £10m in leads in just one year.
- I've supported the sales team to close the most important deals.
- All our marketing is based on good PR, social media and tactical business development.
- These results were achieved with no ad spend or paid marketing tools.

Rockford is the UK's largest independent provider of wiring, interconnect and system solutions for defence, aerospace, and industrial markets. http://rockford.co.uk/ 

20172017

Marketing Manager - Digital Marketing & Administration

Palmer Training Academy

I oversee all of the digital marketing efforts for a B2B training company, covering all forms of social media, email marketing, content marketing, direct mail campaigns and more. I also covered basic admin duties. 

20092017

Writer & Editor

MakeUseOf.com

Writer & Editor at MakeUseOf, writing articles about interesting things you can do online, mostly about social media, browser tricks, online safety and Linux. As an editor, I researched article ideas likely to perform well, ensured our team covered tech news our readers could actually make use of, adjusted articles for SEO and copy edited the text. http://www.makeuseof.com 

See lots of my previous work here: http://www.makeuseof.com/tag/author/angela/ 

2014Present

Owner

Vocal Content - Social Media Management

Owner at Vocal Content offers social media management services for businesses and bloggers, devising a marketing strategy, monitoring activity online and offering day-to-day social media services. http://vocalcontent.net 

20062010

Editor

Jigsaw Publications

Materials development editor, editing and converting documents to XML.

20042006

Convenor

Australian Intervarsity Choral Festival, Adelaide

In January 2006 I convened a festival of 200 choristers for two and a half weeks. The 200 participants then performed two huge concerts in two of Adelaide's most prestigious venues.

20042006

Loans & Insurance Consultant

Australian Central Credit Union

Call centre operative, arranging loans and insurance policies for clients. 

20032004

Call Centre Ticketing Agent

BASS

Customer service representative and ticketing agent. 

20002003

Draughtsman

Bassett Engineering

Technical draughtsman producing fire protection systems for commercial offices using AutoCAD.

20002000

Call Centre Consultant

Telstra

Outbound sales consultant for telecommunications call centre. 

Education

20072009

Bachelor's Degree

Curtin University of Technology

Internet Studies & Journalism

20022004

Diploma

Adelaide Institute of TAFE

Event Management

1994

High School Certificate

Heathfield High School

Physics, Maths, Biology, IT & English.