Angelica Castillo

Angelica Castillo

Profile

Publicity, marketing, and social media professional looking to continue further career experience in the Communications and Media field. Expertise in: print and online journalism, traditional and digital publicity, composing press releases and forming press kits, content and copy writing, content management, media planning, event planning, music licensing, new media, SEO, social networking, advertising, marketing, online video and research.

Press clips and writing samples available upon request

Work History

Work History
May 2014

New Accounts Manager

Dateline Media Inc.

Contract sales position with Broadcast and Internet Monitoring Company. Responsible for software demos, introducing new clients to the company’s program, keeping up with Hawaiian current events, selling ad hoc TV/Radio clips and media metrics.

Apr 2013 - Sep 2013

Social Media Coordinator

Brigade Marketing

Part of the social media team for film marketing company. Responsibilities included: assisting in creat- ing social media and online marketing strategies, composing copy for social media posts and creative assets, creating content calendars, monitoring clients’ social media accounts, reporting of social media analytics, and film research.

Aug 2012 - Feb 2013

Freelance Junior PR Associate

Metal Rabbit Media

Part of the publicity and social media divisions for online reputation management company (specializing in entertainment and lifestyle brands). Handled distribution of digital assets for film companies. Re- sponsible for press pitches and placements of movie exclusives and promotions to major outlets. Also managed social media accounts and online reputation for clients.

Feb 2011 - May 2012

Promotions and Marketing Coordinator

Putumayo World Music

Contributed to new album promotions for the adult and kids divisions of international world music record label. Responsibilities involved: press outreach, heavy research, upkeep of important contact database, composing and pitching press releases for press and radio in the U.S. and Canada. Organized mass mailings for press and radio, radio fund drive and sponsorship opportunities. Also oversaw Artist Relations and Outreach including: coordinating interviews, marketing opportunities, assisting in event planning, and gathering and executing music videos for online viewing.

Oct 2011 - Feb 2012

Digital Marketing and Public Relations Assistant Oct 2011 – Feb 2012

Luna Vega Inc.

Assistant to Digital Marketing Consultant, focusing on emerging technologies, digital strategies, online branding, social media and emerging technologies in the fields of Lifestyle, Fashion, Music, Real Estate,Pop Culture, Gen Y Audiences, and the Tech Industry. Played a role in pitching clients to major print publications and blogs, scheduling and training clients in social media production, took part in Ms. Vega’s video blog “Pluggedin TV”-A monthly Vblog roundtable that measures up social media platforms and new technologies. The entire show is shot on Google + Hangout.

Dec 2010 - Oct 2011

Marketing and Content Freelance Writer

Datran Media

Implemented web-based content towards newsletters, blogs, and email blasts, as well as composing copy for digital ad campaigns: Facebook ads and applications, banner ads. Also expanding and strategizing on SEO for educational for-profit website, Top-Colleges.com and news site, Allvoices.com

Aug 2010 - Feb 2011

Account Executive/Social Media Specialist

Select-A-Ticket

Set up social media/networking sites such as LinkedIn and Wordpress for traditional independent ticket broker for live events. Also involved with sales, data entry, customer service, and online orders.

Jul 2010 - Jan 2011

Publicity and Marketing Assistant

Penny Benjamin

Duties included assisting Publicity and Marketing manager as well as the President of the company and collaborating major music industry names,created and pitched press releases, developed and managed media lists and contact database, researched potential opportunities for clients, organized events and tour/venue dates, pitched artists for music licensing opportunities. 

Education

Education
2006 - Present

B.A.

Skills

Skills

Entertainment and Music Journalism

New Media Outreach

Concert/Show Booking

Social Networking

Interest

Journalism

Music

Film

Public Relations

Social Networking

New Media

Entertainment

Travel