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Work experience

Oct 2008Present

Conference & Events Specialist

  • Responsible for over 100 annual tradeshows, events and meetings in varying market areas such as defense, health and human services, childhood education, emergency preparedness, energy, and environment
  • Manage booth inventory with ExhibitForce
  • Implemented use of Traq-IT software for use by conference team
  • Responsible for all show logistics, registrations, advertising opportunties, pre and post event marketing
  • Implemented event management process to include pre-event planning and post event debrief
  • Responsible for budgetary items with each event
  • Advise internal clients on best approach to conference
  • Work with Creative Services team to produce snapshots, flyer, brochures, postcards, etc.
  • Make recommendations on event strategy as appropriate
  • Maintain event page on
Sep 2006Aug 2008

Field Marketing Manager

Software AG (formerly webMethods)

September 2006 – August 2008

  • Responsible for managing 10 - 20 Events per quarter in 6 Sales Regions in North America
  • Event Management Responsibilities include but not limited to: managing event within budget, registration reporting, event promotion via email marketing, manage vendors, negotiate contracts, create post-event analysis and reporting to continually improve quality of events
  • Manage annual Regional Event Budget of $150,000
  • Liaison with Global Event Marketing team for all North American tradeshows
  • Process all leads to be loaded into for follow up by all North America Sales teams
  • Segment lists in for use in email marketing campaigns
  • Work with Regional Sales Teams to determine event requirements for the region
  • Create promotional plan for campaigns to include webpage, email blast and online advertising
  • Prepare reports through to show return on investment for event marketing campaigns
  • Work with creative team on copy and messaging for email and webpage content
  • Executed email marketing campaigns for tradeshows, field marketing events, webinars, and other company announcements
  • Communicate current campaigns to field via weekly conference calls and participate in training for new campaigns as necessary
  • Managed By Appointment Only campaign for all North American Sales to include meeting tracking, opportunity creation in Siebel and, managing Requests for Resolution and reviewing invoicing
  • Managed all North American campaigns in Siebel
  • Coordinated Executive Exchange Meeting Program at Integration World Annual User Conference which consisted of60+ meetings with webMethods Executives, Customers, Partners and Prospects
  • Previously managed Executive Briefing Center Meetings, inventory and budget (See details below)
May 2005Sep 2006

Marketing Coordinator

webMethods Inc.(now Software AG)

 May 2005 – September 2006

  • Managed Executive Briefing Center for use by Sales Team to accelerate the sales cycle
  • Coordinatedmeetings withC-Level Execs to include transportation planning, meeting management, catering and technical assistance
  • Worked with Regional Sales Managers and Directors to manage content and participants for the meeting
  • Responsible for Executive Briefing Center Budget to purchase all items necessary for the center as well as the execution of each meeting to include transportation, catering and giveaways.
  • Maintained inventory of all necessary items for meetings to include giveaways, catering items and supplies for the center
  • Provided pre-event and onsite support for President’s Club Event for all top sales people as well as Executive Team attendees
  • Provided Event Assistance at Integration World, Worldwide Sales Training and Global Customer Council Events to include registration desk assistance, time management of breakout sessions, and other duties as assigned
  • Responsible for flow of all leads received from over 45 quarterly events which includes tradeshows, field marketing events, and webinars using Siebel and communicated to the field
  • Created training guide for Siebel and trained staff on use of Siebel
Jun 2004Apr 2005

Marketing Assistant

VIKA, Inc.

June 2004 – April 2005

  • Coordinated Marketing Projects with Principals and Project Managers
  • Redesigned Project Sheet Layout
  • Prepared project sheets information by researching project files and plans
  • Prepared proposal packages as needed to include SF254/SF255 and SF330 Form
  • Continuously updated brochure information
  • Tracked and renewed engineer’s professional licenses
  • Managed input of information into Deltek CRM and Proposal Database
Sep 2001Jun 2004

Executive Assistant

VIKA, Inc.

September 2001 – June 2004

  • Provided administrative support to Principal/Executive-Vice-President by managing schedule, phone calls, mail and special projects as needed
  • Responsible for Job File Management for Principal/Executive-Vice-President – which included managing current proposals, organizing documentation on current projects, and maintaining archival records
  • Responsible for preparing proposals, letters and other documentation for Engineering Team
Oct 2000Jul 2001

Communications Executive Administrator

  • Provided administrative support to Vice-President, Director and Managers by coordinating department travel,registering for conferences, and processing expense reports
  • Assisted in Public Relations efforts by sending out press releases, preparing press kits, researching articles on and updating Press Access with media inquiries
  • Worked with Event Marketing Manager to help manage inventory for online store
Aug 1998Aug 2000


August 1998 – February 2000

  • Answered incoming calls on six line switchboard, scheduled conference rooms, answered employee inquires, and assisted incoming visitors
  • Designed training guide and quiz for training new receptionists
Aug 1998Aug 2000

RSVP Coordinator

February 2000 – August 2000

  • Coordinated registering of attendees for Executive, District and Special Marketing Events
  • Designed database to track registrations received by phone, voicemail, web and email
  • Created voucher numbering system to track complimentary registrations by region and quantity for annual users conference
  • Responsible for creating daily reports on registration attendance by means of database queries
  • Reduced cost of producing badges for events by approximately 50%
  • Coordinated and shipped collateral, badges, registration lists and other items needed at event
  • Acted as Corporate Briefing Coordinator performing such duties as liaison between meeting parties, securing meeting space, and organizing items on day of meeting


Jan 2008Present

Masters of Science

Currently enrolled in the following classes:

Marketing Strategy

Managerial Economics and Industry Analysis

Aug 1993May 1995

Bachelor of Science

State University of New York, College at Oswego
Aug 1991May 1993

Associate Degree


Online email marketing program
Microsoft Office