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Summary

Digital Marketer with a background in Information Management and Marketing, passionate about creating, executing and managing result oriented integrated digital marketing campaigns.

Experienced in SEO, On Page & Off Page Optimization, Web & Social presence, Lead generation and management, Lead nurturing in various stages of funnel, Email marketing & Newsletter campaigns, Automation and User retention with an aptitude for improving organization presence with my creative approach and thorough research and analysis.

Work experience

2017Present

Digital Marketing Specialist

Blinqlab
20162017

Digital Marketing Manager

Introcept
  • Conducted through web audit and executed On Page & Off Page Optimization focusing on Technical SEO meeting current best practice and requirement ensuring top SERP for the targeted keywords.
  • Formulate integrated B2B inbound marketing strategy, focused on content strategy across all media generating demand and improving overall campaign driving traffic up to 63%.
  • Build marketing funnels and automation campaigns, optimize processes and initiated lead generation and acquisition process specific to company business goals meeting conversion rate up to 14% in 3 months.
  • Executed marketing automation using Agile CRM and implemented Intercom for User On boarding, remarketing, event tracking, capturing web visitors into leads and converting inquiries to Marketing Qualified Leads.
  • Executed content marketing strategy and collaborated with social media across multiple platforms and monitor content performance and distribution along with advertising and retargeting campaigns.
  • Monitoring and reporting campaign progress to executive board, collaborating with technical team where required and manage marketing associates to execute campaigns along with remote client support.
20152016

Digital Marketing & Product Manager

Investfly LLC
  • Conduct all digital marketing initiatives, including search engine optimization, social media marketing, email marketing, campaign landing page concept development and user data analysis and reporting.
  • Led search engine optimization across relevant sites to increase ranking and relevance with keywords; driving organic traffic using inbound marketing like blogging, content writing, and creating hubs on social media sites.
  • Successfully acquired registered user in 6 months and increased user conversion rate up to 15%.
  • Maximized the technical opportunities afforded by the breadth of web-based statistic to acquire user base, measured and adopted current growth hacking strategies in order to position the brand in the marketplace.
  • Enhanced User Experience through research and data analysis in order to meet the Product Market Fit.
  • Manage and coordinate the creation of marketing collateral and content including social media, website content, newsletter, press releases and automated emails with respective teams.
20132014

Online Business Developemnt

Wendorse
  • Established the project scope by studying strategic business drivers, validating business and technical requirements and formulating business model along with marketing and advertisement.
  • Launched outreach campaigns including business proposal, advertising schemes and contents, managed and monitored company blog and social media accounts posts and analytics.
  • Conducted market research and gathered business requirements for business development and further enhancement.
  • Conducted keyword research and analysis for Website Optimization, Blog Articles and Search Engine Marketing.
20082013

CB Asset Officer

Standard Chartered Bank
  • Monitor overall functionality of data reconciliation ensuring queries are responded within the service agreement level. Data analysis and account reconciliation, settlement funds receivable and payable and fulfill the procedure requirements in form of Monthly & Quarterly Reports.
  • Maintaining relationship with the merchant service agents and clients to ensure all the POS (Point of Sale) and Manual transactions via Merchant Payment System and credit merchant account and monitor COS reconciliation.

Education

20142016

Master in Business Adminstration

IGNOU