Work History

Work History
Sep 2007 - Present

Webmaster / Director of Online Marketing

Lansare

I am currently the Director of Sales and Marketing for Lansare Corporation based in Milwaukee, WI.  Lansare provides data aggregation and reporting technology to the life insurance industry and is used by some of the largest distributors of annuities in the world.

I am responsible for all marketing, sales, and business development activities at Lansare including:

  • Yearly marketing and sales budgets(tradeshows, referrals, advertising, pr)
  • Internet research and lead generation
  • Salesforce.com database admin
Achievements:
  • Forged referral partnerships which directly resulted in a 3% increase in yearly revenue
  • Launched social ad campaigns on Facebook & LinkedIn
  • Created strategic marketing partnerships with multiple industry organizations(whitepapers, webcasts)
  • Created drip email marketing campaigns
  • Arranged interviews with Investment News, and multiple local business periodicals
Feb 2004 - Sep 2007

Director of Operations

Broadlook Technologies

Responsible for day-to-day operations including:- Managed and directed an outbound sales team of 10, set goals, metrics, bonus programs.- Ensure daily operations and collaboration between support, training, and sales teams- Managing company-wide technology implementations including ; CRM, IP Telephony, Messaging.

Skills

Skills

Internet Research

I am an expert on finding information on the Internet for lead gen, sales, marketing, and database building. If it's on the Internet I can find it and recommend or create a process to repeat the search process.   I am familiar with all existing data extraction and aggregation tools on the market including Kapow, Connotate, Fetch, and many more.    I have architect-ed and overseen the creation of multiple tools for the extraction, identification, and classification of unstructured data which can be seen in action at the cooking vertical search engine RecipeBridge.com.

Online Marketing Strategy and Application

Help companies design, develop, and deploy effective online marketing and lead generation strategies that create and expand revenue streams and brand awareness.   Marketing: Any email campaign software, organic, SEO, Adsense, Adwords, Social Advertising, multiple analytics platforms.   Programming Skills: HTML, PHP, CSS, Javascript, AJAX, MYSQL, Advanced Full-Text Search    Technical Platforms: Drupal, Wordpress, Linux Web Server Administration, Cloud Servers   Social Platforms: Facebook, LinkedIn, Twitter, FriendFeed, Local Search, YouTube, Veoh, Social Bookmarking   Software: Dreamweaver, Flash, Illustrator, Photoshop, Fireworks

Education

Education

Summary

Driven and successful online marketing professional with strong experience in creating, managing, and directing modern marketing and sales initiatives.Excels at setting goals, outlining requirements, and achieving results in various industries including:- Financial Services- Biotechnology- Software; applications & SaaS- Recruiting and Staffing Technology- CRM- Vertical Search- Online Cooking/PublishingA member of various Wisconsin technology communities and speaker on online marketing and lead generation best practices.

Professional Activies

  • Featured speaker on social media and online marketing at Institute of Management Accountants 2010 annual meeting
  • Featured Speaker on online marketing, social media, and SEO at UWM Alumni Evening Fall 2009
  • Member of Wisconsin Entrepreneur's Conference Steering Committee 2008,2009
  • Moderator Wisconsin Entrepreneur's conference 2009
  • 2x Panelist at Wisconsin Entrepreneur's conference 2008; Online Marketing, Lead Generation
  • Founding member of Milwaukee Entrepreneurs Network

Certifications

Certifications
Nov 2008 - Apr 2009

VoiceScreener

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Jul 2008 - Nov 2008

You City

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Jul 2008 - Sep 2008

Physiogenix

http://www.physiogenix.com