Andy Leong

Andy Leong

Work History

Work History
Mar 2012 - Present

Regional Assistant Brand Manager

Unilever Asia Pte. Ltd.
  • Working on both Lifebuoy and Vaseline brands in the Skin Cleansing category which contributes around 180mil Euros annually
  • Achieved all targets in 2012 with gross margin accretion, market share growth and increase in brand equity throughout SEA. Sales grew by 25% in 2012
  • Lead cross-functional teams from Research, Packaging, Formulation, Supply Chain, Regulatory and Legal to deliver innovation projects and work with respective countries on their deployment plans
  • Working with various design agencies on new designs of packaging and marketing collaterals 
  • Working with Lowe, Tag and BBH on communication developments and adaptations for SEA countries
Sep 2011 - Oct 2011

Marketing Consultant - Business Consultancy Project

  • Working as marketing consultants in a team of 6 for, a non-profit social and environmental rating platform aiming to produce Corporate Social Responsibility (CSR) ratings in a collaborative way.
  • Planning and execution of market research by identifying personas of potential users and conducted interviews; Development of marketing strategy to engage consumers through crowdsourcing, SEO and Social Media.
Jul 2011 - Jul 2011

Marketing Consultant - Voluntary Work

The Great Generation
  • Volunteered to participate in The Great Generation Project as marketing consultants in Uganda in July 2011 for two weeks. Devised a business plan for the Kyebando Vocational Training Centre (KVTC) in Kampala, Uganda and rebranding of its catering department to provide a sustainable income for the centre.
  • Planning and executing of fundraising events to raise funds for The Great Generation Project. Including a fashion show together with London College of Fashion, and fundraising activities on ESCP Europe London’s Summer Gala were organised.
Aug 2009 - Jul 2010

Management Trainee - Graduate Programme

Reckitt Benckiser

Marketing, Hand Soap & Shower Gel for Dettol

  • Worked alongside Euro RSCG and Edelman on planning and executing campaigns
  • Planned & executed 4Ps on new and existing product development projects
  • Recommended pricing strategies with Profit & Loss analysis of new and existing product developments, and promotion packs

Sales, Modern Trade – Key Accounts Team

  • Carried out promotion planning for Tesco to achieve monthly sales targets
  • Led project to automate processing of Purchase Orders from manual to Electronic Data Interchange (EDI) and successfully executed EDI for major chains such as Tesco and Carrefour
Sep 2006 - Dec 2008

Self-Employment (100% Positive Feedback)

Ebay Proxy Service
  • Provided services to clients who wished to auction fashion or luxury items on E-Bay, oversaw the entire process from preparing items for sale, preparing listings, fielding enquiries from prospective buyers and tracking the auction.
  • Processed payment on completion, taking a 10% commission of the final selling price after deducting fees.


Jan 2011 - Nov 2011

Master in Marketing & Creativity

ESCP Europe Business School

Awarded the 2011 Student Spirit Award:

  • Chosen based on best embodiment of ESCP Europe’s qualities: Excels as a leader, an advocate of diversity and a team player, and demonstrates genuine intellectual curiosity and drive.

Branding, Product Management and Marketing Communications:

  • Evaluation of Beck’s branding strategy to create consumer value; Marketing plan for the launch of MINI E, an electric car version of Mini Cooper; Evaluation of M&M’s communications strategy.

Digital Marketing and Social Media:

  • Studied digital marketing strategy, SEO, PPC and Web Analytics. Worked on the “Numéro Magazine Project”.
  • Part of the Social Media team within the Marketing Task Force of ESCP Europe Business School: To promote both the course and the school. Worked with professors, directors and the marketing department.

Institut Français de la Mode (IFM):

  • A week seminar at IFM, the French Fashion Institute in Paris. Workshop and lectures on business models, trends, branding and marketing in the fashion and luxury industry.

Creative Industries Projects in Paris:

  • Worked with real clients on the concept development for Boco restaurant and the rebranding of Royco Soup for the Campbell Soup Company
Sep 2005 - Jun 2008

Master of Engineering in Mechanical Engineering

University of Sheffield

Graduated in 2008 with a Second Class Upper with Honours.

Jan 2003 - Jun 2004

Canadian International Matriculation Programme

Sunway University College

Awarded the status of Ontario Scholar with an average of 83%. Top 20 out of around 600 people.


An accomplished Marketing professional currently as Regional Assistant Brand Manager with Unilever for two brands, Lifebuoy and Vaseline in the Skin Cleansing category for the South East Asia (SEA) markets. Worked across marketing projects looking at the full marketing mix from planning and pricing to execution.

Feel free to drop me an email regarding job opportunities, networking purposes or feedback/comment on my CV. Thanks!

Additional Information


  • Fluent in both written and spoken English
  • Intermediate in Malay Language, Mandarin and Cantonese

Computer Skills

  • Good command of AC Nielsen, Microsoft Word, Excel and PowerPoint
  • Solid foundation in Finite Element (FE), Computational Fluid Dynamics (CFD), Computer-Aided Design (CAD) and Software for Analysis and Design of Composites (ESAComp)

Interest, Activities and Additional Qualifications

  • Thai Boxing Instructor Level at Wicker Camp, Sheffield. Travelled to Phuket, Thailand in August 2010 for two weeks of competitive Muay Thai training
  • PADI Advanced Open Water Certified Diver
  • Captain for 5-a-side football team represented University of Sheffield. Bronze medallist in 2007 Nottingham Games
  • Gold in 400m and 4x400m in school athletics