Results oriented marketing professional with over 20 years experience working for global companies with revenues approaching $1 Billion. Expertise in online marketing tools, public relations, technical literature, tradeshow and sales relationships marketing strategies. Demonstrated success in strategic planning and execution of integrated communication plans that result in achievement of specific business goals. Andy has a Bachelor’s Degree in Communications from Slippery Rock University of Pennsylvania and a Master's Degree in Advertising Design from Syracuse University.
Jul 2006 - Present
John Crane Inc.,
Develop and implement systems and solutions that continually seek ways to grow the business with a staff of five direct reports. Regularly collaborate with sales force members and marketing team ensuring development and execution of strategic initiatives. Determine and support project tactics to increase the company's reach and visibility in the various market segments in which they participate.
Apr 2001 - Apr 2006
Manager, Marketing Communications
John Crane Inc.,
Developed and managed advertising, public relations, technical literature, tradeshow and sales relationship marketing strategies for John Crane North America, a mechanical seal manufacturer. Created and executed advertising and promotion functions including print, online, electronic media, tradeshow and direct mail. Directed and sourced suppliers of record, and negotiate contract terms and conditions for major services. Delivered matrix leadership skills based on trust, collaboration and open communication with all ongoing promotional campaigns. Direct responsibility for planning and executing integrated communications plans that result in achievement of specific business goals. Demonstrated experience effectively managing multiple concurrent projects within budgetary and timeline constraints.
Jun 2000 - Apr 2001
Marketing Communications Director
Aggressive implementation of online and print advertising initiatives. Developed corporate sales collateral and promotional activities for this internet based business-to-business network comprised of trade publication, association and independent business-oriented websites. Speaker at Pre-Conference Seminar for Ground Zero 4 E-commerce conference on topic of B2B marketing approaches, sharing industry knowledge and forecasting future trends
Nov 1988 - Jun 2000
Advertising Manager, Chemical Product
Managed global advertising and exhibition activities for the Chemical Products Division with five direct reports. Developed and implemented comprehensive communication strategies that supported business goals through both domestic and international trade advertising, tradeshow participation, inter/intranet development and utilization, multimedia presentations and public relations activities. Received recognition by the International Association of Business Communicators and the American Advertising Federation.