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Personal Data

Date of Birth:             19 March 1988

Nationality:                Singapore

Marital Status:           Single

National Service:     Completed on 13 December 2009


May 2013May 2015

Bachelor Of Communication (Double Major) Communication & Media and Marketing

Murdoch University, Perth Western Australia
Aug 2009Jan 2011

Higher Education in Business Studies (Advance Diploma)

Loughborough University , United Kingdom

Work experience

May 2013Present

Marketing Executive

StarHub Limited

Administrative Support

 - Compile monthly Marketing and Promotion (M&P) Forecasting & Budgeting to Finance

- Provide administrative support to IM Marketing enterprise team

- Provide secretarial support to Head, Enterprise Marketing

 Marketing Support

 - Source and follow up with creative agencies/partners for marketing activities. (Events/Roadshows, creatives for Monthly/Weekly Promotions)

- Brief agencies on marketing materials; coordinate with internal stakeholders for artwork comments and approval.

- Create/amend promotional materials and get clearance from various stakeholders (MARCOM, sales and etc.)

- Generate and consolidate reports for marketing and promotional campaign tracking

- Assist and liaise with internal stakeholders for system readiness

  • Premiums – stock code creation and logistics
  • Promotions – Promo/bundle code creation

- Premiums purchase, logistics and redemption

- Management on inventory and reporting

- Competitors analysis and basic ROI analysis

- Budget tracking and updates

- Raise Purchase Requisition (PR), Purchase Order (PO) and Goods Receipt (GR)

 Events/Roadshows Support

- Manage marketing materials (premiums/vouchers/creatives/logistics) for monthly roadshows

- Generate reports on acquisition numbers for weekly roadshows

Jan 2012Apr 2013

Merchant Relationship Officer

United Overseas Bank Limited Co
  • Point-of-contact for liaising with Visa, MasterCard, NETs, AMEX, Diners, JCB and China Union
  • Set up new merchant accounts and packages for their new outlets
  • Liaise with new merchants for rates and terms
  • Liaise with Processing department for all processes related to setting up new merchant accounts
  • Provide assistance in solving problems that existing merchants encounter
  • Assist in formulating strategies to maximize sales and profits
  • Assist in formulating E-commerce strategies for new and existing merchants
  • Assist in managing referrals for Corporate Relationship Managers
  • Provide assistance to department managers, AVPs and VPs
  • Handle and manages external vendors and suppliers
  • Handle third-party (outsourced) partners
  • Handle miscellaneous duties or requests as assigned
Jan 2010Dec 2011

Marketing & Operations Executive

Banchoon Marketing Pte. Ltd.
  • Handle daily retail operations
  • Manage Point-of-Sales (POS) systems
  • Strategize and create weekly retail promotions
  • Assist in the planning and setting up of Food & Beverages events
  • Provide assistance to managing director
  • Liaise with suppliers
  • Handle and manage external creative agency
  • Handle and manage all advertising campaigns
  • Responsible for compiling of the marketing plan and report
  • Responsible for cash in-store and ensures that daily accounting and banking are done





Microsoft office (Word, Excel  & PPT)


Eloqua (Oracle)

Google analytics





Salary (SGD)

Current : $2300 

Expected : $2800

Reason for leaving

I've been working in StarHub for the past 2 years but till date there is no perm head count in my current department, Enterprise Marketing.