WW SDN Ecosystem and App Store Manager
Volunteered to lead the definition & creation of the industry’s first enterprise app store for software defined networking (SDN) applications. Defined feature set to address enterprise requirements, aligned with HP Networking’s channel focused go to market (GTM), supporting both HP & ISV apps. Defined tier structure to balance trusted tested apps, with the need to attract individual developers & start-ups.
Researched potential platforms, then selected an in-house platform as a starting point. Gathered requirements from ISVs, marketing, services, channel & sales teams, then created market requirements document (MRD) and initiated development.
Project managed the construction & launch, leading a team of 30+ to address store development, commerce, licensing, channel, marketing, services, lead capture, sales compensation, & ISV solution validation.
Hired & managed a team of business and technical alliance managers to identify, prioritize, secure, then on-board ISV under a specialized track within HP’s AllianceOne program. Defined and implemented the foundations of a developer program, and secured a team from HP services to provide developer technical support through an online forum.