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Andrine Mendez

CMO - in consulting role at SV.CO

  • Ireland
  • +353 89 4981487

A serial entrepreneur whose last venture-Saltmangotree marketing communications, was acquired by the Links group, France. Andrine has advised leading national & global brands on marketing strategy and is a part time instructor at the Frying Pan workshops which does school & college level workshops on leadership & entrepreneurship. He has been invited to keynote events at a Universal level, is a regular TEDx speaker and is regularly quoted in media outlets including The Hindu, Economic Times, Business Line. Andrine's popular keynotes have inspired immense number students from universities to nearly 5000 individuals at marketing events in topics related to entrepreneurship, advertising & the new media. Outside of speaking and consulting, Andrine teaches new media communication at all levels and is regularly quoted as a marketing and business expert by the media. His most admirable qualities as a speaker, however, are his unpretentious presence at events, genuine ability to answer audience questions directly(based on real industry knowledge) and dedication to sharing insights instead of obvious truths.

More here:


  1. Led the acquisition of Eastern Condiments ( part of Mc Cormick USA ) @ saltmangotree and led the strategic planning for client in new media & online reputation management
  2. Created the new media roll out plan and marketing asset for SabMiller's new beer brand
  3. Worked with Perno Ricard in new media strategy for multiple brands
  4. Created brand identity for Noodle brand for Intergrow Foods
  5. Created new media brand strategy for Kitchen treasure's brand

Work History


CMO- In consulting role

Startup Villa ( India )

Master Chef & Founder

Kitchen Initiative

My new stunt and debut into unchartered territory of food and beverages-PLING! Master Chef & Founder at The


Chief Strategy Officer

Links India

 Chief Strategy Officer at The (saltmangotree marcom previously)


CEO & Founder

SaltMangoTree Creative Communications

As a CEO of Saltmangotree my role transcended from being a senior strategic one, working across the creative, technical and digital content/community departments to working with key strategic stakeholders in the agency to develop the agency's expertise in the areas of technical insights, SEO, influencer strategy, social media listening and digital data mining and was also a key member of the business development team, heavily involved in new business opportunities and pitching. I also managed the search, social media and content strategy for the agency.

The brand's overall positioning and presentation ensured that we generated 70% of the business via inbound leads, headhunting was inbound and also eventually was the main factor in the brand being acquired by the Links France.

Main Tasks:

  • Establish & interpret brand & creative strategies while specialising in channel specific insight & recommendations.
  • Set & monitor engagement KPIs cross-channel. Perform qualitative, quantitative & desk research to uncover key consumer & user insights.
  • Create consumer journeys to illustrate holistic experience of the creative across paid, owned & earned channels(off & online) Oversee digital & social strategy and associated analytics for ongoing client work.
  • Develop client presentations that clearly present a story and demonstrate strategic thinking.
  • Work closely with creative teams to ensure final deliverables are in line with connection strategy.
  • Co-ordinate inter-agency teams to ensure all elements of the communications are in-sync.
  • Spearhead optimisation, revising creative strategies based on performance.


Colors of Future Educational

Founder at & charitable Trust (1 year 1 month) an NGO dedicated towards training & placing under privileged kids & giving life to their future.



Founder-CEO at: India's First Web TV (4 months) Visual Production Hub| Web TV| Viral content| Viral marketing

Co Founder & Director-Operations

TBS Concept Marketing Services

Co Founder & Director-Operations & Concepts at (P) Ltd. (1 year 8 months) conceive concepts for brands and execute them.


Program Producer

Indiavision Satellite Communications
Program Producer at Indiavision (1 year 10 months) conceptualize programs and make them



B.Tech in Electrical & Electronics Engineering ( Level 8 )

Federal Institute of science & technology