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Training and Qualifications

Institute of Direct Marketing Diploma (IDM)

BA (Hons) Business Studies with Marketing

A Levels – Law, Economics, Computer Science


15 years solid agency experience working with clients in the financial, fundraising, subscription and automotive sectors. I'm passionate about response and campaigns that are measurable - hand raising, engagement, acquisition and retention. Multi-media campaign experience - equally comfortable in small space press, inserts, e-CRM, online or DRTV.

Fundraising client experience - working with clients such as Imperial Cancer Research Fund (during the merger with Cancer Research Campaign), WaterAid, Christian Aid, RNID, PDSA, NCH and Asthma UK.  

Fundraising campaign experience - DRTV, regular giving, cash gift, legacy, events and high value campaigns.  A good understanding of data modelling, upgrades, cash to direct debit, lapsed reactivation.

Commercial client experience - working with clients such as Which? Acquisition, Which? CRM, WaterAid, Health and Safety, Ocado, ING Direct, HSBC, Nissan, Toyota, RAC Financial Services, Picture Financial.

Multi-media example campaigns

Work experience

Oct 2011Present

Account Director (Freelance and Temp contract)

Thinking Juice
  • Temporary contract at Thinking Juice, providing account management support on Caterpillar, UNITE and new business pitches.
  • Currently working with the Caterpillar client in Geneva who is responsible for launching a new medium wheel loader vehicle.  Organising customer focus groups in 5 key markets in Europe (UK, Germany, France, Netherlands and Italy).  Briefing the research agency to develop discussion guide and stimulus material.  Interviewing CAT dealers in each market to identify the key marketing messages that will be used in the Trade show film.
  • Managing a multi-media campaign for UNITE - media planning has focused on seeking out students on campus, in and around current accommodation areas, online in the social space and using street teams on the ground as brand ambassadors.

Group Account Director

Watson Phillips Norman Ltd

Clients: Which?, WaterAid, Health and Safety, Ocado, Christian Aid, NCH

  • Multimedia experience - TV, direct mail, press, inserts, radio, online and offline
  • Responsible for managing a multi media campaign for Health and Safety Executive, ‘Make the Promise’, encouraged farmers to be safe.  A very successful campaign winning Gold at the Direct Marketing Association Awards 2009, Business to Business category.
  • Instrumental in the creation and development of several DRTV ads including an ad which helped WaterAid grow DRTV to become their greatest single source of income, using a tight proposition and emotive ad 
  • Conducted email marketing campaigns for clients, raising awareness of new services and directing users to relevant location.  This resulted in a 64% increase in new registrations and 7.8% growth in new trader recommendations for Which? Local.
  • Enhanced customer conversion.  Visited telemarketing centres, listened to calls, reviewed and recommended script changes.  This input helped the client team improve conversion rates by 16%.
  • Developed the strategy for a testing re-engagement emails for Which? CRM. To ensure subscribers didn’t cancel their subscription.  Targeted those subscribers that showed signs of disengagement (not web browsing, not opening emails) and use this behaviour to trigger a series of emails that were designed to reengage.
  • Developed testing strategy for   A campaign which generated enough calls to fill appointments and enable mortgage advisers to test the system thoroughly before full launch.
  • Managed a team of 4 staff.  Organised and controlled workflow, developed appraisals, salary management and professional development. Assisted with heavy work loads, which ensured a cohesive working environment. Supported colleagues at all times.  
  • Liaised with Board Director on a daily basis to ensure the client accounts were running smoothly. Managed agency income and forecasting, reporting weekly to the Board ensuring monthly and quarterly targets were met.

Account Director

Targetbase Claydon Heeley

Clients: ING Direct Savings Account, Asthma UK

Account managed the ING direct marketing account which involved large direct mail and insert campaigns.Also involved in the initial stages of a new mortgage product as well as leading a successful pitch winning the Asthma UK account.

  • Managing an Account Manager and Account Executive
  • Involved in managing direct mail and insert campaigns
  • Worked with ING Direct's data bureau on direct mail targeting
  • Led successful pitch winning new client,  Asthma UK

Account Director

Draft Worldwide

Client: HSBC

A freelance role managing a global online project for HSBC

  • Briefing creative teams and HTML programmers to develop display ads
  • Working with translation supplier to develop in several different language versions
  • Involved in the launch of a new currency card, developing support print material

Account Manager to Account Director

WWAV Rapp Collins

Clients: Cancer Research UK, RAC Financial Services, Toyota

  • 4 years working on Cancer Research UK marketing campaigns.
  • Worked on many fundraising campaigns for Cancer Research UK - legacy, high value, regular gift, cash gift and a new DRTV ad which raised over £1,000,000 in the first year.
  • Account managed campaigns for RAC financial services.
  • Writing results documents, analysing results and ROI
  • Presenting results recommendations to clients
  • Managing a promotion which involved targeting over 2,000 hot prospects using DM, press and online

Account Manager

TBWA Payne Stracey

Client: Nissan

  • Responsible for managing Nissan direct marketing campaigns, targeting existing customers and prospects
  • Developed programme for the Nissan Patrol launch
  • Brief external suppliers including telemarketing, fulfilment and print production
  • Managed MOT direct mail project which involved targeting 300,000 lapsed customers

Account Executive

Wunderman Cato Johnson

Client: Ford Motor Company

  • First agency position gaining experience in all aspects of direct marketing
  • Managed loyalty programmes and acquisition campaigns
  • Responsible for customer magazine prize draw
  • Briefing data team with data capture requirements