15 years solid agency experience working with clients in the financial, fundraising, subscription and automotive sectors. I'm passionate about response and campaigns that are measurable - hand raising, engagement, acquisition and retention. Multi-media campaign experience - equally comfortable in small space press, inserts, e-CRM, online or DRTV.
Fundraising client experience - working with clients such as Imperial Cancer Research Fund (during the merger with Cancer Research Campaign), WaterAid, Christian Aid, RNID, PDSA, NCH and Asthma UK.
Fundraising campaign experience - DRTV, regular giving, cash gift, legacy, events and high value campaigns. A good understanding of data modelling, upgrades, cash to direct debit, lapsed reactivation.
Commercial client experience - working with clients such as Which? Acquisition, Which? CRM, WaterAid, Health and Safety, Ocado, ING Direct, HSBC, Nissan, Toyota, RAC Financial Services, Picture Financial.