Andrew Marconi

Andrew Marconi

Bio

Andrew Marconi is a digital marketing strategist and designer who helps global advertising agencies design enterprise- and consumer-quality Web applications. He acts as the bridge among the stakeholder, the software development team, and the end users — providing a common language to deploy solutions that meet the actual need.

He spends most of his time at BBDO Worldwide working within the Digital Media Technology Services Group (Enterprise Services) in their New York headquarters, servicing many of their global clients.

Previously, he served as Interactive Services Manager for BBDO Atlanta. Prior to that, he worked with Bennett Kuhn Varner and ResponseMine, also in Atlanta, as Senior Web Designer/Developer, designing online direct response Web sites, ad units, and SEO/SEM strategies. He is also a former Avid editor, broadcast producer, and even spent a summer selling industrial 3-phase motors (his grandfather owned a motor shop near Cincinnati, Ohio).

Work History

Work History
May 2007 - Present

Senior Web Designer/Developer

http://www.bbdo.com/
  • Define workflow and interface on several Web-based portals for BBDO Worldwide clients including Mars, PepsiCo, GE.
  • Advise on best practices for HCI/UI/usability to the agency’s CIO.
  • Work with corporate communications group to develop internal communication tools that foster collaboration within the New York office and throughout the worldwide network of agencies.
  • Author business cases and make recommendations as to system architecture and Agency standards to the CIO and VP ofDigital Media Technology Solutions Group.
Apr 2003 - Present

Owner

Marconi Media Group, Inc.

Marconi Media Group is a NYC-based digital advertising consultancy that helps clients explore and develop projects using traditional online channels as well as emerging technologies to reach consumers.

Aug 2005 - Apr 2007

Manager, Interactive Design & Development

BBDO Atlanta
  • Implemented in-house interactive production capabilities, capturing revenue streams previously lost to outsourcing.
  • Working with creative management, expanded existing and new campaigns into digital & Web channels.
  • Assembled and managed multi-disciplinary project teams for clients and Agency.
  • Acted as internal advocate and educator for interactive opportunities to account teams, creative teams, and senior management.
  • Designed user-centered interface and information architecture for production automation tools used by Agency’s flagship client, and offered up to Omnicom network of other agencies.
  • Supported HR team with re-launch of Agency intranet, optimizing the self-service experience for employees and nearly eliminating routine requests to HR day-to-day, allowing them to focus on larger issues and projects.
  • Monitored online campaign metrics, advising on, and making adjustments where required.
  • Provided technical and creative expertise to other BBDO offices when needed (Chicago, Detroit, Los Angeles & New York).
  • Fostered a commitment for excellence and an obsession for “The Work” with staff and co-workers.
Jan 2004 - Aug 2005

Senior Web Designer/Developer

http://www.bkv.com/
  • Led the production of direct response online creative for an extensive client list.
  • Advised on best practices for developing effective interactive DR creative – based on testing, campaign results and metrics to niche audiences, including senior citizens, health-focused adults, and the floral delivery market.
  • Performed extensive browser-compatibility and accessibility testing for a variety of platforms.
  • Authored internal whitepapers on e-mail marketing (“Best Practices: Designing Around Adaptive Spam Filter Technologies”), search engine optimization (“Ten Best SEO Practices for DR-focused Web Sites”), and Web standards (“Yes, IE Sucks with Web Standards, But Do It Anyway – and Here’s Why”).

Skills

Skills

Technical Skills

Strong foundation in all the creative tools of the trade, programming languages, platforms and hardware. Including Adobe CS3 (Photoshop, Illustrator, InDesign, Dreamweaver, Flash). Basic to mid-level ActionScript. PHP, MySQL, HTML/XHTML, XML, CSS, Javascript. Video compression and transcoding schemes and tools including FlipFactory, Cleaner.

Education

Education
Sep 1994 - Jul 1998

http://www.ohiou.edu/
  • Undergraduate Studies in Broadcast Communications.
  • Additional coursework in Theatrical Design, Graphic Design, Film and Visual Communications.