Strategist, integrated marketing and communications tactician and creative writer with a focus on individual and group behaviour change.

Andy's passion for and commitment to ongoing academic study across social, cultural, and organisational psychology and evolution brings an informed, cutting-edge element to creative engagement and deliverables.

Through Andy's ongoing study of people, groups, interaction, attitudes, behaviour and associated insights, and with his application of evolutionary, social, cognitive and cultural psychological principles, what results is ROI-centred marketing, communications and creative output aided by technology.

After working his way up to run his own customer acquisition marketing agency in South Africa in his early 20s, Andy went on to help establish further locations with the same global agency group in the UK into his mid 20s.

Each of the agency's offices at which he spent the longest periods in a leadership capacity - Brisbane, Johannesburg, London, and Birmingham - became the company's global number one Advertising Division location during his tenure.

Following his return to Australia and completion of studies at JCU, Andy moved to Japan and established his own English school.

Andy returned to the marketing services industry in Tokyo from 2008-2011, first placing senior executives into Advertising, Marketing and PR agencies as an Asia Pacific senior executive search consultant, then establishing his own Advertising/Marketing/PR consultancy Marketing Futures upon his relocation back home to Australia.

Marketing Futures marries the science of psychology with the art of creativity for solutions that drive engagement and increase revenues as a direct, evidenced result of the strategy that's delivered.

References and work samples can be furnished and/or discussed upon request. 

Contact Andy at andrew.coey@marketingfutures.com , or direct dial Australia +612 9959 2321

Visual CV



Brand Strategy & Development Course


• How building brands has changed • Business strategy • Market segmentation and opportunity analysis • Brand positioning today • Building brands - It's not just Ads • Communication Landscape & Overview of Communication Mix • Measurement • Creating a Brand Building Culture

2010 - Present

Advanced Social Marketing Course

eMarketing Association

Course covered in detail the major social properties, a marketing plan for Facebook, Linkedin, Twitter and YouTube, along with social network marketing campaign planning, implementation and effectiveness. 

Work History

Work History
2011 - Present

Founder / Strategist

Marketing Futures
Set up small consultancy to unite and utilise modern strategists and hybrid creatives aiming for the forefront of their craft, Marketing Futures.
  • Initially helped SHK set up marketing talent management practice area from mid to late 2011.
  • From mid 2012 to present, rolled out consultancy Marketing Futures and online platform/community.
  • Built, coded and wrote all online / offline properties, in addition to all SEO strategy/implementation.
  • Finalised and implemented  the 'OCEAN5' consumer insights and engagement planning method.
2008 - 2011

Consultant/Practice Lead - Advertising, Marketing & PR Division (WSP)

Legal Futures
  • Planned and implemented all Practice deliverables, including team staff and Intern management.
  • Cultivated/maintained relationships across numerous Advertising, Marketing, and PR agencies.
  • Consulted executives and agencies on talent development best practices and strategies.


  • Single-handedly built and managed new Advertising, Marketing & PR practice area for the agency. 
  • After commencing with the company in Feb 2008, was highest revenue contributor as at April 2011.
2005 - 2008


Modern English
  • Starting from zero students in Jan 05, built the largest and most profitable Modern English franchise.
  • Developed and executed referral-based viral marketing system, increasing revenue by 40% and reducing advertising budget to zero yen – no marketing expenditure required from June 2006.
2003 - 2004


Nova Group
1992 - 1998

Director / Team Leader / Account Manager

Appco (now under Cobra Group)

Main clients: McDonald’s, Blockbuster Video, KFC, Perfect Pizza, MGM Cinemas

Cardiff/Birmingham 1995-8 Joint Director

Capetown 1994-5 Owner / Director

Johannesburg 1993 Director / Assoc. Director

Brisbane 1992-1993 SAM / AM


  • Learned sales/account management, direct/promotional/activation marketing, CRM, customer profiling, brand engagement, strategic planning, creative development, client service and internal team/performance/general management.
  • Together with Chris Mortimer, and Ben Freeman after building the 1993 global #1 (Ad division) office in Brisbane, took Johannesburg to global #1 office for 1994.
  • Progressed from account to team management, then added product development, thence promoted to running an agency in Cape Town, hiring and managing up to 40 staff.
  • Transferred from South Africa to the U.K. (due to visa restrictions), continuing to play a role in expansion and client/product diversification across key cities; London (Ad division worldwide #1 office 1995), then Cardiff (running own agency, reporting direct to President) then finally to Birmingham and Wolverhampton (Ad division worldwide #1 office 1997).


  • Secured new accounts across both S.A. and UK - KFC, McDonald’s, and Blockbuster Video etc.
  • Promoted to Assistant Manager, then Owner at age 20 – the 2nd youngest in company history.
  • Built both Brisbane and Johannesburg billings to world's No.1 agency out of all countries.
  • Led all staff attraction, acquisition, on-boarding and training across all functions, clients.