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Summary

  • Six years’ work experience adapting to roles in various sectors including telecommunications, industrial supplies and sports hospitality.

  •  Extensive knowledge across the whole range of Marketing Disciplines and Sales Process to ensure Marketing Budgets have optimal Return on Investment.

  • Worked in partnership with Senior Management to establish marketing strategies, streamline sales process and integrated different digital technologies (including developing and implementing improvements in CRM) into businesses.  

Work experience

Mar 2016 Mar 2018

Digital Marketing Manager

Corinthian Sports Ltd

Responsible for designing, building and implementing the Marketing Strategy for a leading  Business to Business Sports Hospitality company in the United Kingdom. 

 The main parts of my role included: 

  • Managed and implemented the redesign of the website 
  • Managed the Content Management System (WordPress)
  • Oversaw improvements in the CRM system (Salesforce) 
  • Trained the sales team in using the CRM system 
  • SEO Optimisation 
  • Paid Search campaigns
  • Email campaigns 
  • Improved Marketing ROI and website performance including bounce rate, visitors on site and conversions 
  • Managed a small team including an assistant and freelancers

Applications and software used include: Salesforce, Wordpress, SEMRush, Google Suite (Analytics, Adwords), Adobe Suite, Microsoft Suite, MailChimp

Jul 2014Jan 2016

Digital Marketing Co-ordinator

Blackwoods Protector (Wesfarmers)

Responsible for the end to end digital marketing strategy for Blackwoods Protector.

 

During my time at Blackwoods Protector I lead the transition from traditional marketing in mediums such as catalogues to integrated digital marketing as a core component of the business strategy.        

 

One of my core roles was to report to the GM and Marketing Manager on digital strategy and sales, other parts of my role included:

 

  • Software application – developed and trained national sales team (50 account managers) to use Blackwoods Protector Proposal Builder which has led to major new contracts with national clients.
  • New store design and merchandising – this involved designing store layout, ordering shelving, determining stock levels and managing merchandising with suppliers and staff.
  • Website management – supported merger of two websites, collaborated with developers to increase functionality and streamlining customer purchasing process. This resulted in improvements in bounce rate, average time on site and conversion rate.
  • Email marketing – built and created new targeted campaigns which improved open rates, click through, forwarding, and subscription levels.
  • Social Media – implemented social media strategies across Facebook, YouTube and LinkedIn.
  • Direct2Trade – supported Blackwoods Protector B2C sister company in traditional advertising, SEO, email marketing and overall brand strategy which has seen continual growth.
  • Managed digital assistant – trained assistant in email marketing, content management and social media. 

 

Applications and software used – Microsoft Suite, Adobe Suite, MailChimp, Google Analytics, Panorama, Hootsuite, YouTube, Google Business, Basecamp, Sequel 

 

20132014

Marketing Co-ordinator

Blackwoods Protector (Wesfarmers)

    • Conducting market research, reporting and analysis in the industrial and safety industries
    • Maintenance and recommendation of pricing of products
    • Website content and updating of image database
    • Organise and implement monthly e-newsletter
    • Sales reporting, analysis and insights
    • Support the development of the monthly catalogue through liaising with suppliers
    • Use of Sequel, Panorama and Microsoft Suite 
20122013

Media Assistant (Main Client - Vodafone)

Spark PHD

    • Competitive reporting and analysis
    • Booking, coordinating and implementing multiple media (T.V., radio, Press, OOH)  
    • Data entry and use of computer programs; Excel, Word and PowerPoint
    • Understanding of digital media
    • Relationship building with management on variety of levels and differing backgrounds
    • Campaign management, implementation and execution
    • Strong ability in variety of media/consumer insight software: Arianna, Adquest, Clear decisions, TV Map


Education

20082012

Business Management Studies

University of Waikato

First class honors - Major Marketing

Papers taken included: Marketing, Service Marketing, Sports Marketing, Relationship Marketing, Market Research, Research Methods, International Marketing, Consumer Behavior, Statistics, Economics, Accounting, Finance, Management, Organisational Management, Business Law, Political Theory, International Relations

20022007

Tertiary

Fairfield College

NCEA Level 1 – English, Maths, Accounting, Economics, Food Technology

NCEA Level 2 – English, Maths, Accounting, Economics, History, Recreational Studies

NCEA Level 3 – English, Maths with Statistics, Economics, History, Geography

Text section

Hi [name of hiring manager],

I'm [name], a [cashier, software developer, nurse]. I have worked in this field for more than [two, five, ten] years, including experience with [logistics, PHP, customer service] and [cash-handling, project management, inventory]. I am [hard-working, independent] and passionate about [solving problems, working in a team].

I believe that [organization name] is an impressive company whose values I share. I thrive in a [fast-paced, collaborative, innovative] environment and I know that I have the skills, experience, and attitude to excel in this position.

I would love to meet and discuss what I can bring to this role. I can be reached at [email] and [phone number].

Thanks,
[name]

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