Through my previous roles I have gained valuable experience in both marketing and management.

I have experience in media buying and analysis across all channels (traditional and digital) having been employed in an advertising agency and as well as the largest supplier of industrial and safety products in New Zealand.

I have management experience including managing new store layouts, training staff in sales tools and working with all stakeholders to improve our customers digital experience.

 I have strong knowledge and skills in Email Marketing, Google Analytics, Adobe Suite, Microsoft Suite, Social Media Marketing, Media Software and Content Management Systems.

Work experience

Work experience
Jul 2014 - Present

Business to Business Digital Marketing Co-ordinator

Blackwoods Protector (Wesfarmers)

Responsible for the end to end digital marketing strategy for Blackwoods Protector- New Zealand’s largest industrial protection company with over 250 staff.

During my time at Blackwoods Protector I have lead the transition from traditional marketing in mediums such as catalogues to integrated digital marketing as a core component of the business strategy.            

Digital Strategy reporting – created monthly reports for the GM and Marketing Manager on digital strategy and sales with the use of metrics from Google Analytics.

Content Management System – increased our content database by over 75% to have 40,000 products. This lead to increased content online and efficiencies in collating marketing material for both online and offline advertising.

Email marketing – built and created new targeted campaigns and improved open rates, click through, forwarding, and subscription levels. Used both MailChimp and Touchpoint platforms for email campaigns.

Social Media – implemented social media strategies across the two Blackwoods Protector businesses including creating and maintaining Facebook pages, YouTube channels and LinkedIn.

Software application – developed and trained national sales team (50 account managers) to use Blackwoods Protector Proposal Builder which has led to major new contracts with national clients.

New store design and merchandising – this involved designing store layout, ordering shelving, determining stock levels and managing merchandising with suppliers and staff.

Website management – supported merger of two websites, collaborated with developers to increase functionality, designed promotional banners and streamlined customer purchasing process. This has resulted in improvements in bounce rate, average time on site and conversion rate.

Direct2Trade – supported Blackwoods Protector B2C sister company in traditional advertising, SEO, email marketing and overall brand strategy which as seen continual growth.

Managed digital assistant – trained assistant in email marketing, content management and social media.  

Applications and software used – Microsoft Suite, Adobe Suite, MailChimp, Google Analytics, Panorama, Hootsuite, YouTube, Google Business, Basecamp, Sequel 

2013 - 2014

Marketing Co-ordinator

Blackwoods Protector (Wesfarmers)

    • Conducting market research, reporting and analysis in the industrial and safety industries
    • Maintenance and recommendation of pricing of products
    • Website content and updating of image database
    • Organise and implement monthly e-newsletter
    • Sales reporting, analysis and insights
    • Support the development of the monthly catalogue through liaising with suppliers
    • Use of Sequel, Panorama and Microsoft software
2012 - 2013

Media Assistant

Spark PHD

    • Competitive reporting and analysis
    • Booking, coordinating and implementing multiple media (T.V., radio, Press, OOH)  
    • Data entry and use of computer programs; Excel, Word and PowerPoint
    • Understanding of digital media
    • Relationship building with management on variety of levels and differing backgrounds
    • Campaign management, implementation and execution
    • Strong ability in variety of media/consumer insight software: Arianna, Adquest, Clear decisions, TV Map


2008 - 2012

Business Management Studies

University of Waikato

First class honors - Major Marketing

Papers taken included: Marketing, Service Marketing, Sports Marketing, Relationship Marketing, Market Research, Research Methods, International Marketing, Consumer Behavior, Statistics, Economics, Accounting, Finance, Management, Organisational Management, Business Law, Political Theory, International Relations

2002 - 2007


Fairfield College

NCEA Level 1 – English, Maths, Accounting, Economics, Food Technology

NCEA Level 2 – English, Maths, Accounting, Economics, History, Recreational Studies

NCEA Level 3 – English, Maths with Statistics, Economics, History, Geography