Responsible for the end to end digital marketing strategy for Blackwoods Protector- New Zealand’s largest industrial protection company with over 250 staff.
During my time at Blackwoods Protector I have lead the transition from traditional marketing in mediums such as catalogues to integrated digital marketing as a core component of the business strategy.
Digital Strategy reporting – created monthly reports for the GM and Marketing Manager on digital strategy and sales with the use of metrics from Google Analytics.
Content Management System – increased our content database by over 75% to have 40,000 products. This lead to increased content online and efficiencies in collating marketing material for both online and offline advertising.
Email marketing – built and created new targeted campaigns and improved open rates, click through, forwarding, and subscription levels. Used both MailChimp and Touchpoint platforms for email campaigns.
Social Media – implemented social media strategies across the two Blackwoods Protector businesses including creating and maintaining Facebook pages, YouTube channels and LinkedIn.
Software application – developed and trained national sales team (50 account managers) to use Blackwoods Protector Proposal Builder which has led to major new contracts with national clients.
New store design and merchandising – this involved designing store layout, ordering shelving, determining stock levels and managing merchandising with suppliers and staff.
Website management – supported merger of two websites, collaborated with developers to increase functionality, designed promotional banners and streamlined customer purchasing process. This has resulted in improvements in bounce rate, average time on site and conversion rate.
Direct2Trade – supported Blackwoods Protector B2C sister company in traditional advertising, SEO, email marketing and overall brand strategy which as seen continual growth.
Managed digital assistant – trained assistant in email marketing, content management and social media.
Applications and software used – Microsoft Suite, Adobe Suite, MailChimp, Google Analytics, Panorama, Hootsuite, YouTube, Google Business, Basecamp, Sequel