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Andrew Stephens, MBA

Digital Marketer

Summary

Results-producing, Marketing manager with 15+ years demonstrating year-over-year improvements in media, marketing efforts, and margins by reducing overhead both through budget control and process modification. Strong and decisive operations consultant and customer orientated leader with an ability to draw upon complex and diverse bodies of knowledge to create non-traditional solutions. Maintains uncompromising focus on high quality standards and bottom-line profit improvement. I excel at leading diverse cross-functional and inter-departmental teams that work efficiently and exceed all expectations as proven by my exceptional tenure featuring promotions to positions of increasing authority and responsibility.

Selected Highlights

  • Unafraid to leverage new marketing products, techniques and opportunities to gain market advantage and lead efforts to scale for broad use.
  • Works well with internal approval processes to create new and refine existing processes and procedures.
  • Works across many complex silos to gain alignment in order to implement novel approaches to marketing.
  • Managed a first in class HCP targeted LinkedIn page.
  • Led collaborative effort to bring first-in-class claim-based pharmaceutical advertising to Instagram
  • Developed a process and plan to leverage social media channels for use communicating with US health care providers.
  • In Previous Roles: led a team to analyze and develop a best-in-class operational approach for daily "free" meal service to over 100 locations. In 2015, free meal service provided 500,000 meals to youth, a organizational record. 
  • First employee of the City of Indianapolis to complete the internal Six-Sigma Black Belt training.
  • Overall: Strategic thinker able to turn ideas into policies that result in significant savings for corporations
  • Experienced at analyzing existing systems and implementing notable enhancements
  • Exceptional communication skills with the ability to collaborate with all levels of an organization to drive company directives

Core Competencies

Leadership                

Public Speaking          

Process Improvement

Research

Innovate and Scale

Strategic Planning

Education

2012

Master of Business Administration

University of Indianapolis, Indianapolis

Graduate Certificates: Technology Management, Marketing

2010

Bachelor of Liberal Studies

University of Indianapolis, Indianapolis

Work experience

2019

Consultant - Social Media Capabilities

Lilly USA, LLC
  • Scaled the Social Media Capability from a single brand to many and implanted social as a key part of a successful brand launch.
  • Created and facilitated approval for detailed instructions for use of social media platforms for pharmaceutical use - Facebook, Instagram, Twitter
  • Created approach to product branded pharmaceutical Instagram platform use that was highlighted by Gartner as first and best in class.
  • Prepared a campaign launch strategy for product branded YouTube including creation of Instructions for Use and change management templates.
  • Function as a reviewer in the MLR+O Review Process as the social media SME.
2017-062019

Digital Capabilities Consultant - Consumer Media

Eli Lilly and Company, Lilly USA
  • Successfully mapped and improved the overall social media strategy process for future purposes of use across consumer brands
  • Co-Authored internal white paper on using social media to reach health care providers
  • Created a guideline  that outlines the overall approach that the Consumer Social Media Team uses to leverage social media
  • Worked with associates to launch pharmaceutical product branded social platforms
  • Recognized by Facebook for speed and quality of a branded pharmaceutical page post PUDFA,
  • Created a process to on-board agencies onto our internal social media strategy process
2016-052017-06

Associate Brand Manager - Digital Marketing

Eli Lilly and Company, Oncology Business Unit
  • Created HCP targeted social media content across Facebook, LinkedIn and Twitter for a number of global congresses / conferences
  • Worked to create company's first Twitter Ads Without Profiles campaign.
  • Partnered to create a campaign focused on informing HCPs of ways they can contact Lilly for information on our products.
20132016

Senior Manager of Marketing

City of Indianapolis
  • Developed and launched a social media plan which was recognized by a prominent recreation consulting firm as best in class.
  • Present quarterly key performance indicator reports to the City’s Executive Board including Mayor, Chief of Staff, Deputy, other department directors.
  • Served on product specifications and launch team for new Customer Relationship Management (CRM) system.
  • Responsible for grass roots marketing implementation through the indirect supervision and management of 200+ employees in very busy, fast paced setting.
20112012

Program and Operations Analyst

City of Indianapolis

*Other positions not relevant to current career trajectory were removed.