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Andrew Stephens, Mba

Digital Marketing Professional

    Skills

    Research
    Social Media Marketing
    Strategic Planning
    Email Marketing
    Data Analysis
    Brand Managment
    Public Relations
    Agile Content Creation

    Technical Skills

    • Windows XP to 10, Mac OS X, iOS, Android, Advanced Excel (including data connections, pivot tables, solver), Access, Query Builder, Visual Studio, VS BIDS, SQL Server Management Studio, SharePoint, SharePoint Designer, SQL, File Maker Pro

    Awards

    • Indpls.  Mayor’s Performance Award

    Certifications

    • Six-Sigma Black Belt - The City of Indianapolis
    • Journeyman Stagehand - IATSE 30
    • Special Events Contingency Planning for Public Safety Agencies IS-00015.a - Emergency Management Institute Online
    • Introduction to the Incident Command System, IS-00100.a - Emergency Management Institute Online
    • Firefighter I/II - Indiana DHS, Wayne Township Fire Department
    • Fire Officer I - Indiana DHS, Ivy Tech Community College
    • Phlebotomist - Ivy Tech State College

    Organizations

      • Member – Public Relations Society of America
      • Member / Publicist - Murat Shrine
      • Past Master - F&AM Lodge 492
      • Member - Scottish Rite Valley of Indianapolis
      • Member - Indiana Freemasons
      • Member - International Alliance of Theatrical Stage Employees, Lo. 30

                Professional Development

                • Executive Development Program - Indiana University

                Volunteerism

                • Board of Directors Member - Love Guatemala 
                • Director of Communications – Murat Shrine
                • Board of Directors Member - Perry Meridian High School Alumni Association 
                • Asst. Director of Marketing and PR - Indiana Freemasons
                • Lighting Designer – Footlight Musicals
                • Audio Engineer - MC Axe and the FireCrew

                Summary

                Results-producing, Marketing manager with 15+ years demonstrating year-over-year improvements in media, marketing efforts, and margins by reducing overhead both through budget control and process modification. Strong and decisive operations consultant and customer orientated leader with an ability to draw upon complex and diverse bodies of knowledge to create non-traditional solutions. Maintains uncompromising focus on high quality standards and bottom-line profit improvement. I excel at leading diverse cross-functional and inter-departmental teams that work efficiently and exceed all expectations as proven by my exceptional tenure featuring promotions to positions of increasing authority and responsibility.

                Selected Highlights

                • Unafraid to leverage new marketing products, techniques and opportunities to gain market advantage.
                • Works well with internal approval processes to create new and refine existing processes and procedures.
                • Works across many complex silos to gain alignment in order to implement novel approaches to marketing.
                • Managed a first in class HCP targeted LinkedIn page.
                • Led collaborative effort to bring first-in-class claim-based pharmaceutical advertising to Instagram
                • Developed a process and plan to leverage social media channels for use communicating with US health care providers.
                • In Previous Roles: led a team to analyze and develop a best-in-class operational approach for daily "free" meal service to over 100 locations. In 2015, free meal service provided 500,000 meals to youth, a organizational record. 
                • First employee of the City of Indianapolis to complete the internal Six-Sigma Black Belt training.
                • Overall: Strategic thinker able to turn ideas into policies that result in significant savings for corporations
                • Experienced at analyzing existing systems and implementing notable enhancements
                • Exceptional communication skills with the ability to collaborate with all levels of an organization to drive company directives

                Core Competencies

                Leadership                

                Public Speaking          

                Process Improvement

                Research

                Innovation

                Strategic Planning

                Education

                2012

                Master of Business Administration

                University of Indianapolis, Indianapolis

                Graduate Certificates: Technology Management, Marketing

                2010

                Bachelor of Liberal Studies 

                University of Indianapolis, Indianapolis

                Work experience

                2017-06

                Digital Capabilities Consultant - Consumer Media 

                Eli Lilly and Company, Lilly USA
                • Successfully mapped and improved the overall social media strategy process for future purposes of use across consumer brands
                • Co-Authored internal white paper on using social media to reach health care providers
                • Created a guideline  that outlines the overall approach that the Consumer Social Media Team uses to leverage social media
                • Developed guidelines that will allow HCP marketers to leverage social media 
                • Worked with associates to launch pharmaceutical product branded social platforms
                • Created a process to on-board agencies onto our internal social media strategy process
                • Worked with privacy team to on-board IT suppliers
                2016-052017-06

                Associate Brand Manager - Digital Marketing

                Eli Lilly and Company, Oncology Business Unit 
                • Created HCP targeted social media content across Facebook, LinkedIn and Twitter for a number of global congresses / conferences
                • Worked to create company's first Twitter Ads Without Profiles campaign.
                • Partnered to create a campaign focused on informing HCPs of ways they can contact Lilly for information on our products.
                20132016

                Senior Manager of Marketing

                City of Indianapolis
                • Developed and launched a social media plan which was recognized by a prominent recreation consulting firm as best in class.
                • Work collaboratively with the City of Indianapolis' Director of Communications to author web, social, PR, external and internal communications content to enrich governmental branding.
                • Exercised crisis communications skills while serving as the department’s liaison to Emergency Operations. This skill was critical during the snowstorm of 2014.
                • Partner with operations division to ensure proper marketing mix.
                • Present quarterly key performance indicator reports to the City’s Executive Board including Mayor, Chief of Staff, Deputy, other department directors.
                • Spearheaded and implemented the sale of Indy Parks Fun (Gift) Cards as promotional items.
                • Re-positioned monthly and annual passes for weight rooms and Eagle Creek Park.
                • Served on product specifications and launch team for new Customer Relationship Management (CRM) system.
                • Challenged normal policies and procedures while implementing the new CRM to maximize marketing position.
                • Responsible for grass roots marketing implementation through the indirect supervision and management of 200+ employees in very busy, fast paced setting.
                20112012

                Program and Operations Analyst

                City of Indianapolis
                20062011

                Park Manager – Aquatics Division 

                City of Indianapolis
                2001Present

                Stagehand 

                IATSE Local 30
                20012005

                Firefighter / EMT

                Wayne Township Fire Department, Indianapolis, IN