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Summary

Results-producing, Marketing manager with 15+ years demonstrating year-over-year improvements in media, marketing efforts, and margins by reducing overhead both through budget control and process modification. Strong and decisive operations consultant and customer orientated leader with an ability to draw upon complex and diverse bodies of knowledge to create non-traditional solutions. Maintains uncompromising focus on high quality standards and bottom-line profit improvement. I excel at leading diverse cross-functional and inter-departmental teams that work efficiently and exceed all expectations as proven by my exceptional tenure featuring promotions to positions of increasing authority and responsibility.

Selected Highlights

  • Unafraid to leverage new marketing products to gain market advantage.
  • Works well with internal approval processes to create new processes and procedures.
  • Managed a first in class HCP targed LinkedIn page.
  • Developed process map that defined a path forward for replicating successful social media channels.
  • Developed a process and plan to leverage social media channels for use communicating with US HCPs.
  • In Previous Roles: led a team to develop and analyze the process map for daily meal service to over 100 locations. In 2015, meal service reached 500,000, a organizational record.
  • Designed operational strategies to reduce un-served meals from 4% to less than 2%.
  • First employee of the City of Indianapolis to complete the internal Six-Sigma Black Belt training.
  • Overall: Strategic thinker able to turn ideas into policies that result in significant savings for corporations
  • Experienced at analyzing existing systems and implementing notable enhancements
  • Exceptional communication skills with the ability to collaborate with all levels of an organization to drive company directives

Core Competencies

Leadership                

Public Speaking          

Process Improvement

Research

Innovation

Strategic Planning

Education

2012

Master of Business Administration

University of Indianapolis, Indianapolis

Graduate Certificates: Technology Management, Marketing

2010

Bachelor of Liberal Studies 

University of Indianapolis, Indianapolis

Work experience

2017-06

Consultant - Consumer Social Media Marketing Strategy

Eli Lilly and Company, Lilly USA
  • Successfully mapped and improved the overall social media strategy process for future purposes of use across consumer brands
  • Created a guideline  that outlines the overall approach that the Consumer Social Media Team uses to leverage social media
  • Developed guidelines that will allow HCP marketers to leverage social media 
  • Worked with associates to launch pharmaceutical product branded social platforms
  • Created a process to on-board agencies onto our internal social media strategy process
  • Worked with privacy team to on-board IT suppliers
2016-052017-06

Associate Brand Manager - Digital Marketing

Eli Lilly and Company, Oncology Business Unit 
  • Created HCP targeted social media content across Facebook, LinkedIn and Twitter for a number of global congresses / conferences
  • Worked to create company's first Twitter Ads Without Profiles campaign.
  • Partnered to create a campaign focused on informing HCPs of ways they can contact Lilly for information on our products.
20132016

Senior Manager of Marketing

City of Indianapolis
  • Developed and launched a social media plan which was recognized by a prominent recreation consulting firm as best in class.
  • Work collaboratively with the City of Indianapolis' Director of Communications to author web, social, PR, external and internal communications content to enrich governmental branding.
  • Exercised crisis communications skills while serving as the department’s liaison to Emergency Operations. This skill was critical during the snowstorm of 2014.
  • Partner with operations division to ensure proper marketing mix.
  • Present quarterly key performance indicator reports to the City’s Executive Board including Mayor, Chief of Staff, Deputy, other department directors.
  • Spearheaded and implemented the sale of Indy Parks Fun (Gift) Cards as promotional items.
  • Re-positioned monthly and annual passes for weight rooms and Eagle Creek Park.
  • Served on product specifications and launch team for new Customer Relationship Management (CRM) system.
  • Challenged normal policies and procedures while implementing the new CRM to maximize marketing position.
  • Responsible for grass roots marketing implementation through the indirect supervision and management of 200+ employees in very busy, fast paced setting.
20112012

Program and Operations Analyst

City of Indianapolis
20062011

Park Manager – Aquatics Division 

City of Indianapolis
2001Present

Stagehand and Electrics Instructor (Part Time)

IATSE Local 30
20012005

Firefighter / EMT

Wayne Township Fire Department, Indianapolis, IN