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Summary

Results-producing, Marketing manager with 15+ years demonstrating year-over-year improvements in media, marketing efforts, and margins by reducing overhead both through budget control and process modification. Strong and decisive operations consultant and customer orientated leader with an ability to draw upon complex and diverse bodies of knowledge to create non-traditional solutions. Maintains uncompromising focus on high quality standards and bottom-line profit improvement. I excel at leading diverse cross-functional and inter-departmental teams that work efficiently and exceed all expectations as proven by my exceptional tenure featuring promotions to positions of increasing authority and responsibility.

Selected Highlights

  • Apply strong communication skills to develop marketing and media strategies that grew opt-in media followers by 130+%.
  • Develop FunFinder.Indy.gov web solution to retrieve managed data from existing databases and display park information to our customers online. This replaced management of 200+ static sites.
  • Architect to a social media strategy that was identified as best in class
  • Act as social media manager, claiming, managing, and developing content for 150+ Facebook location pages, increasing page Likes by 500% over three years.
  • First in class to structured Facebook locations as a brand / locations page.
  • Led a team to develop and analyze the process map for daily meal service to over 100 locations. In 2015, meal service reached 500,000, a organizational record.
  • Designed operational strategies to reduce un-served meals from 4% to less than 2%.
  • Manage budgets in excess of $200k
  • First employee of the City of Indianapolis to complete the internal Six-Sigma Black Belt training.
  • Strategic thinker able to turn ideas into policies that result in significant savings for corporations
  • Experienced at analyzing existing systems and implementing notable enhancements
  • Exceptional communication skills with the ability to collaborate with all levels of an organization to drive company directives

Core Competencies

Leadership                

Public Speaking          

Process Improvement

Research

Innovation

Customer Centric

Training

Strategic Planning

Government Affairs

Education

2012

Master of Business Administration

University of Indianapolis, Indianapolis

GPA 3.4; Graduate Certificates: Technology Management, Marketing

2010

Bachelor of Liberal Studies 

University of Indianapolis, Indianapolis

GPA 3.8



Work History

20132016

Senior Manager of Marketing

City of Indianapolis
  • Developed and launched a social media plan which was recognized by a prominent recreation consulting firm as best in class.
  • Work collaboratively with the City of Indianapolis' Director of Communications to author web, social, PR, external and internal communications content to enrich governmental branding.
  • Exercised crisis communications skills while serving as the department’s liaison to Emergency Operations. This skill was critical during the snowstorm of 2014.
  • Partner with operations division to ensure proper marketing mix.
  • Present quarterly key performance indicator reports to the City’s Executive Board including Mayor, Chief of Staff, Deputy, other department directors.
  • Draft media releases, as well as develop content and publish e-newsletters using Delivra, a HTML email marketing tool.
  • Spearheaded and implemented the sale of Indy Parks Fun (Gift) Cards as promotional items.
  • Re-positioned monthly and annual passes for weight rooms and Eagle Creek Park.
  • Served on product specifications and launch team for new Customer Relationship Management (CRM) system.
  • Challenged normal policies and procedures while implementing the new CRM to maximize marketing position.
  • Responsible for grass roots marketing implementation through the indirect supervision and management of 200+ employees in very busy, fast paced setting.
20112012

Program and Operations Analyst

City of Indianapolis
  • Developed a SharePoint solution to manage deposit tracking / processing reduction savings of $300,000+ (NPV).
  • Led a team to develop and analyze the ordering, tracking, serving, and payment process map for meal service to over 100 locations.
  • Provided an integrated solution between the third-party food vendor and city program monitors to automatically place orders and provide drivers with packaging slips.
  • Utilized SharePoint to write a data entry form enabling food monitors to enter food counts at the transaction point via iPad thus reducing data entry time.
  • Designed operational strategies to reduce un-served meals from 4% to less than 2%.
  • Developed database solutions to reduce point of service employee’s administrative work burden. Examples include staff in-service training, pool maintenance records, boilerplate partnership and donation agreements.
  • Managed two Six-Sigma Projects, including an overhaul of our product portfolio and improving efficiency of our summer food program including reaching break even.
  • Performed program portfolio management, streamlining reporting and improving marketing through naming standards.
20062011

Park Manager – Aquatics Division 

City of Indianapolis
2001Present

Stagehand and Electrics Instructor (Part Time)

IATSE Local 30
20012005

Firefighter / EMT

Wayne Township Fire Department, Indianapolis, IN
2016-05Present

Associate Brand Manager - Global Digital

Eli Lilly and Company, Oncology Business Unit

Serve as a subject matter expert across marketing, medical, advacocy and communications focused on implementing digital solutions