Andrew Lau

  • Kowloon Hong Kong
Andrew Lau

GlaxoSmithKline Limited Hong Kong


Results-focused and ambitious strategist with 8 years of expertise in a variety of commercial-focused settings. Adept at working to effectively achieve organizational objectives in individual and cross-functional team environments. Skilled in developing comprehensive and insightful analysis in determining business potential to maximize return on investment. Demonstrated ability to serve as a tenacious and self-driven consistent high-performer. Expert in capability building and process improvement to bring about improvement in working efficiency.

Strengths & Skillsets


Business Acumen

Strong intuitive sense of identifying commercial value with business/ product opportunities by uncovering and assessing relevant market insights and potential

Strategic Analysis & Planning

Ability to integrate competitive analysis and financial metrics to improve business decision making and create actionable business strategy

Project Management & Lean Operations

Expertise in planning and execution of cross functional projects by setting up project charters, assessing risks and ensure efficient and timely project completion through team alignment and empowerment 

Interpersonal Skills

Confident Negotiator with great active-listening skills and able to communicate in a concise, concrete and coherent manner

Extended Developmental Roles

Launch Excellence Lead

GlaxoSmithKline Limited Hong Kong

    • Coordinate and monitor new product launches and business planning process across all involved functions
    • Structure and deliver business, competitive and market insights and make recommendations through leveraging above-LOC resources and analysis
    • Oversee the process of strategy deployment and KPIs setting throughout the new launch portfolios
    • Implementation of systematic performance management processes & dashboards for launch status tracking
    • Provide feedback and recommendations through conducting post-launch optimization analysis

Business Improvement Lead

GlaxoSmithKline Limited Hong Kong

    • Lead the ADP ( Accelerated Delivery & Performance) Unit across HK organization
    • Strategic planning for the capability building of ADP Unit and embedment of performance driven culture across HK organization
    • Foster and develop cross-functional coaching and feedback working environment for continuous business improvement – ADP Coaching Clusters
    • Improve organizational working efficiency through introduction and utilization of project management tools.
    • Align objectives and activities across business functions through strategy deployment and provide appropriate VPM support

Capability Development Project Lead

GlaxoSmithKline Limited Hong Kong

    • Lead matrix team to drive various development initiatives across HK organization
    • Formulate a structured approach to capability building and development planning by consolidating cross functional training and activities
    • Deployment and embedding of the 70/20/10 Development framework by setting up platform for developmental relationship building across business functions
    • Assist to facilitate talent development and management across organization

Sales & Management Trainee

GlaxoSmithKline Limited Hong Kong

    • Developed upon Sales, Territory and People Management skills though series of workshops and on-the-job training and rotations
    • Further development upon aspects such as leadership and mentoring & coaching
    • Responsible for the engagement and business development of targeted HCO  and Institutions through partnership and collaborating on disease/marketing campaigns

Marketing Trainee

GlaxoSmithKline Limited Hong Kong

    • Assisted in the brand planning process and internal/ external launch of new Osteoporosis Product- Prolia
    • In-charge with the development and engagement of targeted external KEE
    • Designed and rolled-out GSK Staff Medical Programs for Osteoporosis for internal engagement
    • Developed knowledge and experience upon marketing competencies; mainly on the brand planning process: from identifying market insight, setting strategies and down to activity planning/ tracking

Professional Experience

Work experience
May 2014 - Feb 2016

Key Account Manager

GlaxoSmithKline Limited Hong Kong

Lead local cross-functional account team in the development, ownership and implementation/delivery of local key account plan to set and deliver commercial objectives

Lead development and delivery of strategic plans, as well as operational plans to drive formulary inclusion within Key Accounts/HCOs

Engage key accounts' functional stakeholders for business alignment and gaining customer insight and optimal market access and subsequent accelerated uptake of GSK's products

Design and implement collaborative projects with key accounts to leverage across GSK's broad product portfolios

initiator  of the “Life100” Elderly Wellness Program - HCP and Elderly patients engagement plaftform through promotion of “ healthy ageing” concept

Oct 2011 - May 2014

Medical Service Executive

GlaxoSmithKline Limited Hong Kong

Achieved Top Sales for business unit for year 2011 & 2013

Successfully engaged and promoted GSK's HIV portfolio as identified key HIV external expert' treatment of choice

Strategically positioned and maintained business performance versus tough market conditions and against new competing treatment options

Mentor of fellow junior sales colleagues to provide thorough guidance through various on-the-job and territory analysis and coaching

Dec 2009 - Nov 2011

Medical Service Specialist

GlaxoSmithKline Limited Hong Kong

Achieved Top Sales of team for 2010 and awarded the Most Professional Award for 2010 across HK Organization

Successfully penetrated and converted over 30 new accounts/ users to adopt  the new treatment for the Osteoporosis market

Effectively engaged and developed a list of high potential HCPs as top tier user and brand advocates

Active member of numerous task forces aimed to improve operation efficiency

Jun 2008 - Dec 2009

Medical Service Associate

GlaxoSmithKline Limited Hong Kong

Awarded Top Sales Award, Innovation Award and Best Customer Focus Award

Consistent performer by exceeding sales target and driving over 20% growth per annum

Responsible for providing information and services to healthcare professionals on GSK's Hepatitis B Portfolio in both Private and Public Sectors


Aug 2007 - May 2008

Master of Engineering Management

Duke University

Focused on Marketing, Financial Accounting, Decision Modeling, Business Law and Entrepreneurship, Quality & Six Sigma and Competitive Analysis - GPA 3.75/4.0  

Jul 2005 - Dec 2006

Bachelor of Science - Major in Commercial Biotechnology

University of New South Wales

Focused on Commercialization Strategies, GMP & Quality Control, Intellectual Property Management, Clinical Trials & Regulations and Commercial Biotechnology   

Mar 2002 - Dec 2006

Bachelor of Engineering - Specialize in Bioinformatics

University of New South Wales

Focused on Statistics, Software Programming, Computing Algorithms  & Networks, Biology (molecular biology, genetics, microbiology & biochemistry) and Project Management  

Thesis Topic: Decomposition of microarray data through biological pathways and related categories