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ENGAGEMENTS

Founder

Action holdings llc
Mar 2016Present

Action Holdings exists to provide world class asset management services to e-Commerce first businesses. We provide strategic, tactical, performance driven, e-Commerce management services to a variety of industries including home goods, consumer electronics, kitchenware, sporting goods and more.

Action Holdings has profitably managed hundreds of thousands in paid ad spend, fueled seven figure annual revenue targets, and aggressively expanded products into new markets through proven digital strategies.

OWNER

VANTAGE COMMERCE LLC, D/B/A BBQ-Aid
JAN 2020PRESENT

We exist to provide superior quality, great looking, durable, and highly functional BBQ tools. We have served hundreds of thousands of customers by delivering hand crafted BBQ tools, built to last.

Visit us at BBQ-Aid.com or shop on Amazon.

OWNER

KNAPP MADE PRODUCTS LLC
MAR 2018PRESENT

Our patented chain mail products are designed to safely and easily clean your cast iron cookware and other kitchenware. Knapp Made is a family owned brand dedicated to quality and craftsmanship.

Visit us at KnappMade.com or shop on Amazon.

Founder

iSpyPens LLC, internet company
Aug 2016Present

iSpyPens is dedicated to protecting people, property, and peace of mind.

iSpyPens.com was launched in 2016 by Andrew Gilliland from his college dorm room at The University of Tampa. The company solves an urgent need for a more reliable personal security device. Today, iSpyPens.com has served tens of thousands of customers around the world.

Visit us at iSpyPens.com.

VICE PRESIDENT, e-Commerce

Signature Lacrosse LLC
May 2019PRESENT

Responsible for recommending, integrating, automating, and managing all systems to build an efficient technology and data driven organization.

Responsible for managing Signature digital platforms including Shopify Plus, HubSpot, Amazon Seller Central, Facebook Business Manager, Google Ads, Bing Ads.

Responsible for Strategic Cyber Security Planning, Goal Setting, Cascading, Tactical Execution, and Reporting

Responsible for KPIs including CPA, RCR, LTV, Conversion Rate

Responsible for managing outsourced team of e-Commerce designers, developers, and subject matter experts

View my work at SignatureLacrosse.com or on Amazon.

Director, e-Commerce

Indigo Sleep
Feb 2018fjuly 2019

Responsible for driving 7-figure revenue growth through successful implementation of digital platforms including Shopify Plus, Amazon Seller Central, Facebook Business Manager, Google Ads.

Responsible for KPIs including CPA, RCR, LTV, Conversion Rate

Responsible for managing outsourced team of e-Commerce designers, developers, and subject matter experts

View my work at IndigoSleep.com or on Amazon.

Shopify Partner & Expert

Shopify, Inc. Partner
Apr 2014Present

Shopify partner and e-Commerce developer, responsible for implementation and execution of over 30 e-Commerce businesses beginning at age 8.

WEB DEVELOPMENT & DIGITAL MARKETING

E-COMMERCE DEVELOPMENT
MAR 2008AUG 2016

Self taught in Adobe Cloud, WordPress development, Shopify Development. Launched first e-Commerce company generating over $10,000 per month at age 14. Attracted over 25 e-Commerce clients between 14-18 years old. 

Education

Bachelor of Science in INFORMATION TECHNOLOGY

The University of Tampa
Aug 2015May 2020

High School Diploma

Marblehead High School
Sep 2011May 2015