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Work experience

Founder

Action holdings llc
Mar 2018Present

Action Holdings was created to provide strategic, tactical, performance driven, e-Commerce management services to a variety of industries including home goods, consumer electronics, kitchenware, and more.

Action Holdings has profitably managed hundreds of thousands in paid ad spend, fueled seven figure annual revenue targets, and aggressively expanded products into new markets through proven digital strategies.

Director, e-Commerce & IT

Signature Lacrosse
May 2019PRESENT

Responsible for recommending, integrating, automating, and managing all systems to build an efficient technology and data driven organization.

Responsible for managing Signature digital platforms including Shopify Plus, HubSpot, Amazon Seller Central, Facebook Business Manager, Google Ads, Bing Ads.

Responsible for Strategic Cyber Security Planning, Goal Setting, Cascading, Tactical Execution, and Reporting

Responsible for KPIs including CPA, RCR, LTV, Conversion Rate

Responsible for managing outsourced team of e-Commerce designers, developers, and subject matter experts

Director, e-Commerce

Indigo Sleep
Feb 2018july 2019

Responsible for driving 7-figure revenue growth through successful implementation of digital platforms including Shopify Plus, Amazon Seller Central, Facebook Business Manager, Google Ads.

Responsible for KPIs including CPA, RCR, LTV, Conversion Rate

Responsible for managing outsourced team of e-Commerce designers, developers, and subject matter experts

Founder

iSpyPens LLC, internet company
Aug 2016Present

Responsible for launching the world's best selling spy pen camera brand iSpyPens.com. Responsible for over $500,000 in direct to consumer sales through successful implementation of digital platforms including Shopify, Amazon Seller Central, Facebook Business Manager, Google Ads.

Responsible for sales & marketing, product development, supply chain management, quality control management, operations management, and systems management.

Shopify Partner & Expert

Shopify, Inc. Partner
Apr 2014Present

Shopify partner and e-Commerce developer, responsible for implementation and execution of over 30 e-Commerce businesses beginning at age 8.

WEB DEVELOPMENT & DIGITAL MARKETING

E-COMMERCE DEVELOPMENT
MAR 2008AUG 2016

Self taught in Adobe Cloud, WordPress development, Shopify Development. Launched first e-Commerce company generating over $10,000 per month at age 14. Attracted over 25 e-Commerce clients between 14-18 years old. 

Education

Bachelor of Science in INFORMATION TECHNOLOGY

The University of Tampa
Aug 2015Present

Degree in Information Technology (Spring 2020)

High School Diploma

Marblehead High School
Sep 2011May 2015

Class of 2015