Andrew Dorcas, MBA

Designed and lead B2B sales and partnership efforts for both the Parent Life Network and Student Life Network, focusing on brand and agency partnerships across Canada.

Through the design of an effective B2B sales and marketing strategy, our team specifically focused on lead generation and growing the pipeline, ultimately expanding revenue in current verticals, while effectively expanding into new ones.

Clients: RBC, Sun Life, Rogers Communications, Bell, Metro, Skullcandy, Honda 

Designed and implemented an inbound sales and marketing strategy using digital and social media, with a specific focus on lead generation and pipeline management, as well as cold calling and industry networking.

Lead marketing and business growth initiatives for the Sponsorship and Experiential Marketing group of XMC.

Marketing: marketing strategy, communications, content, partnership management, agency collaboration

Business Growth: networking and sales management, pipeline, strategy development for prospective clients, internal and external collaboration

Clients: Carter's | OshKosh, Pinty's, Mercedes-Benz, Audi, Rogers, Telefilm Canada

Created a successful media business with  20MM+ in consumer reach each month with OOH, sampling, mobile, and social solutions.

Representing media and marketing programs through The Beer Store, FANPASS Media, Office Sampling, and Collective Bias, 3SP Media delivered consumer and fan engagement, product trial, social reach, all  with measurable results.

Clients: LG Electronics, Castrol, Harley-Davidson, Pokerstars, Nestlé, Colgate-Palmolive, Tetley, Avery, Toronto Blue Jays, Werner, Xplornet

Lead and supported both the Client Services and Business Development Teams for Espresso in Canada, United States and Brazil.

Developed strategies and programs for clients to achieve success against various objectives and business needs.

Clients: Samsung Canada, Samsung Mobile (US), The Beer Store, Carlsberg, Kronenbourg, Rent frock Repeat, Cassels Brock, Kingsway College

Led both the Marketing and Operations divisions.

Maximized the results of sales (~$400M) & brand awareness while ensuring profitable operations of the mobile division in Canada. 

Drove the launch of several smart and touch phones in Canada, working with both the Korean and USA product teams. Partnered with  Microsoft, Android and the global Bada OS teams to launch new OS platforms, Smartphones, App stores, SDK releases, and Widgets.

Increased an already  #1 market share (31% to 34%)  and  sales volume level ($300M to $400M),  while simultaneously cutting costs and improving efficiencies in the daily operations.

Led all agency relationships for creative, promotional, social, digital, experiential, sponsorship activation, and training needs.

Returned a 5 year CAGR of 57%  for the CE division, growing  market share from 6th position to 1st. Increased average selling price/unit for the division by~ 3x in 5 years. Expanded the channel penetration from 18% to 93%  coverage, winning numerous retail awards. 

Led the product marketing, communications, training, and field marketing teams. Worked closely with the Sales Director to ensure alignment of Sales and Marketing efforts.

Guided the development of all product/pricing/channel/promotional strategies, presentations to clients, and industry leadership positioning, while managing the divisional P&L. 

Led marketing efforts for the Television Category. Successfully launched WEGA, Grand WEGA, LCD and Plasma products  in Canada. Maintained top market share position, growing brand preference scores annually. Achieved numerous marketing awards from Japan.

Led client relationships and strategy development with various national accounts.  Increased revenue portfolio 3x in 3 years,  adding numerous new clients.  Inter-company liaison  between the Wholesale and Retail Divisions (Sony Store) to ensure strong growth and relationship management.

Various Roles with the organization, which proved to be the launchpad for my career, through understanding many aspects of the organization. 

Class Valedictorian