Education

Education

Experience

Work History
Aug 2015 - Present

Digital Media Strategist

RTOWN
  • Offering complete Digital Marketing Solutions to local businesses including Social Media, Responsive Websites, Loyalty App, Reputation Management, Customer Voice, Video, SEO and SEM.
  • Working to monthly digital sales targets.
  • Cold calling, scheduling meetings with business owners, presenting proposals.
  • Collaborating with team members to deliver products to clients in a timely fashion.
  • Working with the creative director and community managers to create content.
  • Hosting product training with clients and their staff.
  • Attending trade shows and local networking events to increase our brand awareness.
  • Utilizing social media to promote business, industry and local market related content.
  • Strategize and develop new products to add to RTOWN's product suite.
  • Remain informed and educated on the latest digital product trends.
2014 - 2015

Territory Manager

Lusty Industries
  • Representing some of the world’s leading and most premium action sports brands including Troy Lee Designs, Santa Cruz Bicycles, Sony Action Cams, OGIO, ODI, Five Ten, ARC levers, Gamut, Funnel Web Filters and Von Zipper.  
  • Managing these brands and delivering them to over 300 bicycle and motorcycle dealers across the states of Victoria and Tasmania. 
  • Working autonomously both on the road and from a home office. 
  • Attending industry trade shows to promote product and inform consumers about our brands. 
  • Prospect new dealers and grow our existing account list. 
  • Regularly liaise with head office regarding stock on hand, customer orders, product delivery dates, product clearance and dealer inquiries. 
  • Deliver weekly reports to the National Sales Manager regarding dealer feedback on our products, market trends and consumer behavior.  
  • Promote our brands locally through social media avenues such as Facebook and Instagram.  
  • Increasing our instore presence and branding through point of purchase installations. 
2013 - 2014

Media Sales Executive

Glacier Media Group
  • Provide digital and print advertising solutions to local businesses for two weekly publications Pique Newsmagazine and the Whistler Question. Distribution of 13,000 and 8,000 respectively. 
  • Conceptualized, developed and produced Whistler’s first free mountain bike specific magazine, Crank'd.
  • Actively seek and acquire new business within the geographical reach of our print publications. 
  • Develop and implement yearly sales budgets, create long term client pipelines and ensure ending contracts are assessed, renewed and/or increased. 
  • Manage and develop individual accounts worth up to $50,000 and a total client list with ad revenue of $700,000 annually. 
  • Networking with national and local advertising agencies to increase our client base. 
  • Regularly conduct competitor analysis in order to stay ahead of our local industry competitors. 
  • Provide digital solutions to businesses including mobile optimization, mobile websites, e-flyers and digital display ads for all Glacier Media products including Real Estate Weekly and Vitamin Daily.
2012 - 2014

Media Sales Executive

Pique Newsmagazine
  • Consult with an existing client base via phone and F2F meetings. 
  • Manage clients across the Sea to Sky territory including Whistler, Squamish and Vancouver. 
  • Book weekly ad space and help clients with ad-copy writing and marketing ideas. 
  • Provide clients with product knowledge about Pique’s digital products. 
  • Expanding our digital client base and maintaining ongoing online contracts. 
  • Using DoubleClick for Publishers (DFP) to monitor and report on digital ad performance. 
  • Liaise with design and advertising agencies and booking agents. 
  • Prospect new advertising clients with the goal of converting to regular contract clients. 
  • Push to meet and/or exceed monthly sales targets. 
  • Manage advertising across multiple print publications.
2011 - 2012

Boot Fitter

Whistler Blackcomb
  • Boot Fitting services including custom Sidas footbeds.
  • Ski hardware and software sales.
2009 - 2011

Media Sales Executive 

Sensis
  •  Managed over 350 high spend, digital and print accounts. 
  • New business lead generation, converting to minimum 6 monthly contracts. 
  • Advise on Google AdWords programs and Google Analytics. 
  • Identify and conduct face to face meetings with potential high spend clients. 
  • Total account revenue held was around $1.5M.  
  • 125% to my sales target for the period. Tracking to 118% in my last sales cycle. 
2009 - 2011

Digital Sports Commentator

Sportal.com.au
  • Live Commentary of AFL Football matches viewed nationally online. 
  • Editing/uploading sporting photo galleries in Photoshop.  
  • Sending live score updates to subscriber mobile devices. 
2007 - 2008

Boot Fitter

Whistler Blackcomb
  • Boot fitting and retail sales of ski and snowboard hard and soft goods. 
2005 - 2007

Boot Fitter - Retail Representative

Anaconda Pty Ltd
  • Boot fitting and retail sales of outdoor adventure products while consecutively completing my business degree.
Jul 2004 - Oct 2004

Boot Fitter

Buller Sports
  • Ski boot fitter and retail sales.

Skills

Project Management | Client Management | New Business Development | Digital Marketing | Digital Media | Direct Sales | Online Advertising | Social Media Marketing | Proposal Creation | Database Management | Customer Relationship Management | Search Engine Optimization | Digital Marketing | Advertising | Website Management | Reputation Management | Microsoft Office Suite | Photo Editing | File Maker Pro | DTI Media Plus | iGen Technology System | Infusionsoft | HubSpot | AST-Level 1

References