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Smart, Direct, Commonsense Leadership

Work experience

2014Now

Consultant

Sabot Hill Group 

Start-up and Turnaround Management

COO/CFO & Fundraising  TwelveTwentyOne, LLC, NBA Licensing Startup

GM - USA Launch Plan  Alpina d.o.o. Footwear (Slovenia), Outdoor & Fashion

Sales, Product & Launch Plan  Pandere, Healthcare Footwear

Acquisition Target & Negotiation pw minor & son, Healthcare Footwear

20082014

Executive Vice President

pw minor & son

Directed all operations leading sales, managing sales representative relationships and directing all branding activities. Lead offshore sourcing and in-house sales/marketing teams, effectively executing policies to drive sales volume and profitability. Successfully manage profit and loss for the entire company, deriving marketing strategies based on market conditions. Bringing products to market and leading product development of finished goods.

Select Accomplishments:

  • Repositioned the brand after an extensive review, adopting a “Health and Heritage” position and building on vast historical legacy while creating a trend relevant and modern façade.
  • Built new e-commerce website employing new brand position themes, driving high margin direct-to-consumer sales using SEO/SEM/PPC and direct electronic and telephonic marketing programs.
  • Completely revamped and modernized the footwear product line to create modern, trend relevant and brand appropriate collections. Sales of the new product increased 35% over 3 years under new design philosophy, updated lasts & outsoles, new packaging, and POP introduced the new USA made “brand statement” Vintage Collection™.
  • Planned, modeled and executed restructuring of sales force employing a channel-driven sales strategy vs. geographic organization, hiring 6 additional outside and 3 inside sales reps driving retail focused efforts.
  • Conceived and directed a transition of sourcing tactic from employee based (fixed cost) to agent-driven (variable cost) model while employing new China and Mexico factories whose expertise better matches PWM needs.
2008

Consultant

Spinglass Management Group specializes in turnaround and workout situations.

FotoStick PhotoShop - Client Firm

  • Negotiated proprietary supplier agreement into “branded component” strategy utilizing Intel Inside™ business model.
  • Built e-commerce website employing brand position themes, driving high margin direct-to-consumer sales using SEO/SEM/PPC and direct electronic marketing programs.
  • Successfully redesigned website enhancing site navigation and greatly improving the user experience.
20062007

Senior Marketing Manager

Jarden Consumer Solutions

Successfully launched a Continuum Design® development, marketing, and distribution program to drive overall company performance.

  • Led project engineering, finance, purchasing, and manufacturing operations.
  • Created the business plan, finalized the go-to-market plan.
  • Negotiated licensing of paradigm-shifting air filtration technology for Bionaire™, realizing increased performance and profitability.
  • Successfully developed marketing and distribution program, utilizing $1mm consumer research and development program.
20022006

Owner / Chief Everything Officer 

JiBS After-Sport, LLC

Purchased the brand in 2002.

Collaborated with angel and private equity investors to finance operations and maintain patents in this turnaround effort.

  • Re-launched brand as after-ski/board winter shoe, capturing market and developing innovative materials technology story.
  • Re-energized the brand to capture the newly emerging after-sports category and broaden the line.
  • Increased sales by 30% in the first six months.
  • Expanded sales coverage to 75% of the US market.
  • Negotiated distribution agreements with Korea and Japan.
19992002

Brand / Marketing Director

New Balance Athletic Shoe - Aravon

Launched the footwear brand, Aravon

  • Oversaw the creation of the brand from the business concept, to brand inception to product launch.
  • P&L responsibility.
  • Led team of direct reports including outside design team and in-house product development resources.
  • Worked with brand consultants, Ad and PR firms, NBAS sales management, and field sales representatives to successfully drive performance. 
  • Mentored NBAS sales reps, implementing strategy and tactics, to sell premium leather footwear.
  • Achieved all sales targets in the launch season.

Prior Experience

Saucony - Director of Brand Licencing and Apparel

Firebrand Partners - Management Consulting Group

Textron - Director of Sporting Goods Marketing and Sales

uvex sports - Product Marketing Manager

Snowsports Industries America - Marketing Representative

Alpine Ski Teacher & Coach - PSIA Level III Certified

  • Jackson Hole - Squaw Valley USA - Mt. Hotham, Australia

Education

2000

Corporate Education Program

Amos Tuck School of Management @ Dartmouth College

Building and Measuring Brand Equity - Kevin Lane Keller

1990

Finance for the Non-Financial Executive

American Management Association

Finance for the Non-Financial Executive

1977

Business Management

University of New Hampshire

Thompson School

Boards & COMMITTEES

Stadia Ventures  - Industry Advisor                                                                                            2015 - Now

Stadia Ventures is a Sports Innovation Hub for entrepreneurs, industry partners, and investors. We create an ecosystem for sports innovation growth by leveraging our team’s core strengths – education, investment and industry expertise via the Stadia Accelerator and Stadia Academy.  http://www.stadiaventures.com/

International Skiing History Association - Board of Directors                                                2015 - 2017

The International Skiing History Association (ISHA) is a not-for-profit corporation, whose mission is to preserve and advance the knowledge of ski history and to increase public awareness of the sport’s heritage.  ISHA publishes a magazine enthusiastically read six times a year by lovers of skiing, researchers, hall-of-fame members and skiers around the world. It makes ski history accessible to thousands of enthusiasts on the Internet. With an awards program, it annually honors ski history writers, website creators, filmmakers and broadcasters who document the sport’s history. www.ISHA.org


Pedorthic Footwear Association - Board of Directors                                                                2011-2014

The Pedorthic Footcare Association (PFA), founded in 1958, is the not-for-profit professional association which represents the interests of the certified and/or licensed pedorthist and supports the pedorthic profession at large. Through PFA's efforts, pedorthics – the design, manufacture, modification, and fit of shoes and foot orthoses to alleviate problems caused by disease, congenital condition, overuse or injury – is a well-established allied health profession which makes an invaluable contribution to public health.  

Taproot Foundation - Volunteer Account Manager                                                                   2008 - 2010

Taproot Foundation's mission is to "lead, mobilize and engage professionals in pro bono service that drives social change." Its work focuses around building a pro bono marketplace that, like philanthropy, is large, transparent, professional and accessible. The organization was founded in 2001 by Aaron Hurst and opened the grant service program.