Andy Simonds

Entrepreneurial Marketing and Sales Executive

Work History

Work History
2013 - Present

Executive Director

Sabot Hill Group, LLC

The Sabot Hill Group, LLC began operation in March 2013 as a vehicle to purchase the assets of p.w.minor, a healthcare footwear company and my employer of six years. We launched the LLC in a friendly effort to purchase and to continue to revitalize the brand, but we unable to come to terms.

 Currently we work with consumer brands and products focused on apparel, footwear and sporting goods marketplaces, driving omnichannel strategies for brand growth, online D2C adoption and retail placement.

We are always looking for new clients and opportunities.

2008 - 2014

Executive Vice President

p.w.minor & son, inc.

Directed all brand, product development, sales and marketing, and product sourcing and services as changing market conditions warranted and established policy and tactical plans.

Accomplishments:

  • Re-positioned the brand adopting a“ Health and Heritage” position, building on vast historical legacy while creating a highly relevant and modern product line.
  • Built new e-commerce website, employing new brand position themes, driving high margin direct-to-consumer sales using SEO/SEM/PPC and direct marketing programs.
  • Completely revamped and modernized the footwear product line to create trend relevant and brand appropriate collections. Sales of new product increased 35% over 3 years under new design philosophy, updated lasts & outsoles, new packaging and POP, and introduced new USA made“ brand statement" Heritage collection to showcase USA factory capabilities.
  • Planned, modeled and executed restructuring of sales force employing a channel driven sales strategy vs. traditional geographic model, hiring 6 additional outside and 3 new inside sales reps, driving customer focused sales and communication efforts.
  • Directed transition of sourcing model from employee based (fixed cost) to sourcing agent driven (variable cost) model while seeking out, qualifying and employing new China factories whose expertise better matched company and brand needs.
2006 - 2008

Account Director (Volunteer)

Taproot Foundation

Successfully directed teams of volunteers in creating and producing effective branding and marketing communications. Outlined and developed strategies to showcase performance and reporting results in annual reports and leading fundraising activities. Managed web-based outreach and oversaw organization brand ID programs.



2007 - 2007

Consultant

Spinglass Management Group

Consultant - FotoStick PhotoShop

Negotiated proprietary supplier agreement into “branded component” strategy utilizing Intel Inside™ business model.

Successfully redesigned website enhancing site navigation and greatly improving user experience.

2006 - 2007

Marketing Manager

Jarden Consumer Solutions

Successfully negotiated the license of game-changing air filtration technology for the Bionaire brand for 2008. Built the business plan-sales and marketing go-to-market model.

Successfully built category- busting product, marketing and distribution program for 2008 go-to-market that exploit a $1m consumer research and product development program. Direction of $4m mar/com budget, $500k industrial design budget and management of direct reports.

Directed cross-functional team that included product management, industrial design, project engineering, finance, purchasing, manufacturing, sourcing, mar/com and sales.

2002 - 2006

President / Owner

JiBS After Sport, LLC

Collaborated with angel and private equity investors to finance operations and maintain patents for this turnaround effort. Re-launched the brand as after-sport winter footwear, defining and capturing market and developed an  innovative materials technology story.

Select Accomplishments:

  • Increasing sales by 30% in the first six months.
  • Expanded sales coverage to 75% of the US.
  • Negotiating distribution agreements with Korea and Japan.
1999 - 2002

Marketing / Brand Manager

New Balance Athletic Shoe, Inc.

Launched comfort footwear brand, Aravon, directed at the P&L level and achieving all sales targets in the launch season. Led team of direct reports, outside design team and in-house product development resources. Worked with brand consultants, sales management, and field sales representatives to successfully drive sales performance.

1977 - 1999

Additional Experience

  • Director of Licensing & Apparel - Saucony
  • Consultant - Firebrand LLC - Brand Building & Product Marketing
  • Marketing Director - Textron Specialty Materials
  • Product Manager - uvex sports
  • Marketing Manager - Snow Industries America (Trade Group)
  • PSIA Examiner, Ski Teacher, Coach

Jackson Hole, Squaw Valley USA, Mt. Hotham





Professional Affilations


Stadia Ventures  - Industry Advisor 

Stadia Ventures is a Sports Innovation Hub for entrepreneurs, industry partners and investors. We create an ecosystem for sports innovation growth by leveraging our team’s core strengths – education, investment and industry expertise via the Stadia Accelerator and Stadia Academy.

International Skiing History Association - Board of Directors 

The International Skiing History Association (ISHA) is a not-for-profit corporation, whose mission is to preserve and advance the knowledge of ski history and to increase public awareness of the sport’s heritage.  ISHA publishes a magazine enthusiastically read six times a year by lovers of skiing, researchers, hall-of-fame members and skiers around the world. It makes ski history accessible to thousands of enthusiasts on the Internet. With an awards program, it annually honors ski history writers, website creators, filmmakers and broadcasters who document the sport’s history.


Pedorthic Footwear Association - Board of Directors  2011-2014

 The Pedorthic Footcare Association (PFA), founded in 1958, is the not-for-profit professional association which represents the interests of the certified and/or licensed pedorthist and supports the pedorthic profession at large. Through PFA's efforts, pedorthics – the design, manufacture, modification and fit of shoes and foot orthoses to alleviate problems caused by disease, congenital condition, overuse or injury – is a well-established allied health profession which makes an invaluable contribution to public health.  


 

Education

Education
2001

Certified Pedorthist Course Work

Oklahoma State University @ Okmulgee

Care and Treatment of the Diabetic Foot

2000

Corporate Education Program

Amos Tuck School of Management @ Dartmouth College

Building and Measuring Brand Equity - Kevin Lane Keller

1990

Finance for the Non-Financial Executive

American Management Association

Finance for the Non-Financial Executive

1977

Business Management

University of New Hampshire

Thompson School