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Work experience

Jul 2014Present

Marketing, Product & Communications VP, Latin America

ALCATEL ONETOUCH
Oct 2012Jul 2014

Marketing & Communications Vice-President (CMO), Latin America

Samsung
Responsible for Integrated Corporate Marketing, PR, Media, CMI, CSR and Retail Mktg for Latin America (for all product categories), in addition to all Integrated Marketing operations in Brazil, including Brand Planning, PR, Media, Marcoms, Market Research (CMI). Reported to the Latam CEO and to the Brazil Subsidiary President, based in Sao Paulo, leading a team of over 50 people.
Dec 2008Oct 2012

Marketing Vice-President, Skin Care & Cleansing, Latin America

Unilever
Responsible for the skin products division in Latin America, with revenues of over €500 million. Led the strategy, marketing mix, innovations and communications for brands like Dove, Lux, Lifebuoy, Axe, Rexona, Suave, Vasenol, Pond’s, LeSancy, Vinolia, Fofo. Led a team of 3 directors, 9 managers and 16 assistants based in Brazil and in Mexico, reporting to the Global Skin SVP based in NY - USA.
Dec 2006Dec 2008

Skin Cleansing Marketing Director, Latin America

Unilever

Education

Jan 2000Dec 2000

MBA

IMD
Lausanne, Switzerland
19921994

Post-graduate

Fundação Armando Álvares Penteado
19911992

Post-Graduate

Fundação Armando Álvares Penteado
19851990

Engineering

Escola Politecnica, Universidade de Sao Paulo (USP)
19761983

Secondary School

Colegio Visconde de Porto Seguro

Skills

Pricing
Trade Marketing
Media Planning
Corporate Communications
Team Leadership
Social Media Marketing
Global Marketing
Strategic Thinking
Online Advertising
Online Marketing
Advertising
Product Innovation
Brand Architecture
Brand Equity
Shopper Marketing
Digital Marketing
International Marketing
Business Strategy
Cross-functional Team Leadership
Product Marketing
Product Development
Consumer Products
Marketing Research
Market Analysis
Competitive Analysis
Customer Insight
FMCG
Consumer Behaviour
Market Research
Integrated Marketing
Strategy
Leadership
English
Management
Brand Management
Spanish
Marketing Management
Marketing
International Exposure
Strong German
Fluent Portuguese
Fluent Spanish
Fluent English
Brand Development
Latin America
General Management
Strategic Planning
Marketing Communications
Marketing Strategy