Jul 2014 - Present
Oct 2012 - Jul 2014
Marketing & Communications Vice-President (CMO), Latin America
Responsible for Integrated Corporate Marketing, PR, Media, CMI, CSR and Retail Mktg for Latin America (for all product categories), in addition to all Integrated Marketing operations in Brazil, including Brand Planning, PR, Media, Marcoms, Market Research (CMI). Reported to the Latam CEO and to the Brazil Subsidiary President, based in Sao Paulo, leading a team of over 50 people.
Dec 2008 - Oct 2012
Marketing Vice-President, Skin Care & Cleansing, Latin America
Responsible for the skin products division in Latin America, with revenues of over €500 million. Led the strategy, marketing mix, innovations and communications for brands like Dove, Lux, Lifebuoy, Axe, Rexona, Suave, Vasenol, Pond’s, LeSancy, Vinolia, Fofo. Led a team of 3 directors, 9 managers and 16 assistants based in Brazil and in Mexico, reporting to the Global Skin SVP based in NY - USA.
Dec 2006 - Dec 2008
Skin Cleansing Marketing Director, Latin America
Jan 2000 - Dec 2000