Andre Felippa

Andre Felippa

Work History

Work History
Jul 2014 - Present

Marketing, Product & Communications VP, Latin America

ALCATEL ONETOUCH
Oct 2012 - Jul 2014

Marketing & Communications Vice-President (CMO), Latin America

Samsung
Responsible for Integrated Corporate Marketing, PR, Media, CMI, CSR and Retail Mktg for Latin America (for all product categories), in addition to all Integrated Marketing operations in Brazil, including Brand Planning, PR, Media, Marcoms, Market Research (CMI). Reported to the Latam CEO and to the Brazil Subsidiary President, based in Sao Paulo, leading a team of over 50 people.
Dec 2008 - Oct 2012

Marketing Vice-President, Skin Care & Cleansing, Latin America

Unilever
Responsible for the skin products division in Latin America, with revenues of over €500 million. Led the strategy, marketing mix, innovations and communications for brands like Dove, Lux, Lifebuoy, Axe, Rexona, Suave, Vasenol, Pond’s, LeSancy, Vinolia, Fofo. Led a team of 3 directors, 9 managers and 16 assistants based in Brazil and in Mexico, reporting to the Global Skin SVP based in NY - USA.
Dec 2006 - Dec 2008

Skin Cleansing Marketing Director, Latin America

Unilever

Education

Education
Jan 2000 - Dec 2000

MBA

IMD
Lausanne, Switzerland
1992 - 1994

Post-graduate

Fundação Armando Álvares Penteado
1991 - 1992

Post-Graduate

Fundação Armando Álvares Penteado
1985 - 1990

Engineering

Escola Politecnica, Universidade de Sao Paulo (USP)
1976 - 1983

Secondary School

Colegio Visconde de Porto Seguro

Skills

Skills

Pricing

Trade Marketing

Media Planning

Corporate Communications

Team Leadership

Social Media Marketing

Global Marketing

Strategic Thinking

Online Advertising

Online Marketing

Advertising

Product Innovation

Brand Architecture

Brand Equity

Shopper Marketing

Digital Marketing

International Marketing

Business Strategy

Cross-functional Team Leadership

Product Marketing

Product Development

Consumer Products

Marketing Research

Market Analysis

Competitive Analysis

Customer Insight

FMCG

Consumer Behaviour

Market Research

Integrated Marketing

Strategy

Leadership

English

Management

Brand Management

Spanish

Marketing Management

Marketing

International Exposure

Strong German

Fluent Portuguese

Fluent Spanish

Fluent English

Brand Development

Latin America

General Management

Strategic Planning

Marketing Communications

Marketing Strategy