Andreas Wigholm

Andreas Wigholm

Work History

Work History
May 2006 - Present

Sales Manager

Hammer Nordics

As the number one European distributor dedicated solely to storage, Hammer provides an end-to-end storage portfolio of unrivalled quality. It offers more than 1000 products and solutions from world-leading manufacturers providing the best solutions, whatever the storage requirement.

I started the Hammer Nordic branch office in 2006.

Hammer offer storage products into four business segments, Industrial, Products, Enterprise and Server.

I have built the company from scratch and have made it into a well-established storage distributor within 5 years.

I have managed to grow the business and maintain great profit while the overall market has suffered from various setbacks.

I'm fully responsible for the company with various work duties such as:

- Personnel

- Business development

- Business strategy

- Annual budget and targets

- Marketing


2004 - 2006

Sales Manager

Santech Micro Group AB

Santech Micro Group was a leading Swedish IT distributor.

Sales Manager for 3 out of 5 sales areas (Oem, Retail and Etail)

Managed a team of 15+, sales and customer service.

Deputy Sales Director for the whole sales team.

Responsible for:

- Sales agreement

- Business development

- Business plans

- Budget plans

- Sales campaigns


2002 - 2004

Key Account Manager

Bell Microproducts AB

Bell Microproducts was one of Europe leading IT storage distributors.

I had three Key Account Manager roles at Bell.

I was the first sales person in the company (no 2 after country manager) and started to build the IT components business, this part grown rapidly and we had soon a team in place.

I then moved over to our Enterprise storage team and helped our new starters to get started. These persons had experience of the storage market but not the distribution market.

My third role was as an IT software manager. Bell Europe had a proven track record with software licensing and I developed that in Sweden.

1998 - 2002

Key Account Manager

Santech Micro Group AB

Santech Micro Group was a leading Swedish IT distributor.

I managed SMGs Key accounts with great result. My work duties included everything there is within Key Account Management.

1997 - 1998


Siba Computer City

I started my career in sales as a salesman at Siba Computer City. Did a rocket carrier and was awarded sales men of the year on the yearly gala dinner. Also held the monthly sales record within the Siba group.



Management Experts

Various management and leadership courses.


This course is for you who is the owner, director or has a formal managerial or personnel and is responsible for managing and developing businesses and organizations. After this course you will have a greater awareness and understanding of how business economic cycle works, how strategic goals can be achieved more effectively and how you as a leader can use various tools to support effective management, planning and monitoring of your business

Aug 2002 - Dec 2002

Jöken 15 points

University of Stockholm

Commercial law is the law of business. Basic Law (Jöken) provides primarily basic and general knowledge of the laws that are relevant to economic and social science occupations.

1994 - 1997


Graduated from Swedish gymnasium with good grades.




I have a proven track record of being a great manager, high results in employment surveys. Used to manage all kinds of staff from newly employed to experienced. Expert in staff motivation and development


I'm an expert to take an idea and make it happen. I am not afraid to lose but would hate myself for not trying.

Key Account Management

Love to sell and has never left the contact with the current business key accounts. Has always kept my own sales area even when I was not supposed to have one.

IT Storage

Know the most within the data storage market. - Components - Backup/Archive - SMB to Enterprise storage - IT Infrastructure - IT Mangement - DR - Hardware & Software - Industrial & Embedded market


Born 1978, Soon to be married with two children.

References available upon request.


Love to exercise, I'm a marathon runner with great result (for not being pro). Train 5-6 days per week. Always trying to push my self to the next level.

Try to ski as much powder as I can, love free skiing.

Fanatic football supoorter.


I am a sales manager / executive with 14 years of experience from the IT market.

Strong leader with motivational management style and reputation for building and retaining highly motivated staff, customers and vendors. Experienced and comfortable in reporting to an International HQ outside Sweden.

Great experience in sales and very result oriented, great achiever with excellent track record.