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Andrea Segal

Marketing Communications Executive

Highlight of Skills

  • Marketing communications planning
  • Manage both traditional and digital marketing projects from concept to completion
  • Flawless event management
  • Creative copy writing
  • Excellent communications, client service, interpersonal and organizational skills
  • Creative idea generator and dedicated to finding solutions to complex issues
  • Experience in pharmaceutical, not-for-profit, retail and professional services marketing

HIGHLIGHT OF SKILLS


  • Marketing brand strategy and tactical planning 
  • Flawless event management
  • Creative copy writing
  • Detail-oriented and results-driven
  • Builds excellent relationships with clients, cross-functional teams, vendors and team members.
  • Creative idea generator and problem solver
  • "Out of the box" thinker
  • Experience in pharmaceutical, not-for-profit, retail and professional services 


Experience

Cross Worx Inc.

Nov 2014Present

Manager, Client Services

Provides account management on digital and traditional marketing programs while managing client relationships and external vendors and freelancers.

Develops and presents new business presentations to prospective clients.

Manages event, conference and travel program logistics.

Manages financials for ongoing programs including budget development, purchasing, and post-event reconciliation.

MASH+MEDIA

Aug 2009Oct 2014

Senior Account Manager

Managed the planning and execution of traditional, digital and event marketing projects.

Sought opportunities for both organic business growth and new client relationships.

Built and maintained excellent relationships with internal creative and digital teams, vendors, freelancers and agency partners.

Managed junior account managers and provided direction to ensure project success.

Klick Health

Jan 2009Jun 2009

Senior Account Manager

Managed relationships with clients, project teams and vendors to ensure that client's strategic needs, service expectations and deliverables were consistently met.

Managed the professional execution of digital marketing programs across multiple brands.

Delivered well-thought out project communication materials across multiple brands.

kbs+ Toronto

Jun 2008Jan 2009

Account Executive

Ensured multiple projects were executed seamlessly and dockets were managed from concept to completion.

Involved in brand strategy, creative development, market research and key messages for prescription and OTC brands.

GSW Worldwide, An InVentiv Health Company

Apr 2005Jun 2008

Account Manager

Tactical management of multiple projects both printed, digital and event based ensuring timeliness, budget management, accuracy and client satisfaction.

Contributed to overall strategic direction of brands in account portfolio.

Achieved promotional advancement from earlier positions as Account Executive and Account Coordinator.

Cassels Brock & Blackwell LLP

20042005

Marketing Coordinator

Developed content and coordinated design for traditional and digital marketing initiatives.

Prepared materials for client proposals and business development materials.

Coordinated logistics for trade shows and events.

Ontario Bar Association

2002Jul 2004

Communications Coordinator

Responded to and directed media inquiries on justice and legal profession issues.

Drafted news releases and media advisories on association and justice matters.

Managed content and development of association's newsletter increasing interest among readership.

Seamlessly planned educational events for lawyers and law students.

Portfolio

Education

University of Toronto

20162017

Certificate in Digital Marketing Management

School of Continuing Studies

Expected graduation 2017

West Virginia University

20082011

Master's of Science

Integrated Marketing Communications

University of Western Ontario

19982002

Bachelor of Arts (Honours)

Media, Information and Technoculture

University of Western Ontario

2002

Certificate in Writing Proficiency


Volunteer Activities

  • Member-at-Large (Marketing Representative), Board of Directors Montessori Jewish Day School
    May 2015 - Present

  • Secretary, Board of Directors, Gan Yeladim Day Care Centre
    February 2014 – April 2015