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Andrea Segal

Senior Events & Marketing Professional

Highlight of Skills

  • Strategic event-marketing professional with more than 15 years of experience
  • Creative idea generator and dedicated to finding solutions to complex issues
  • Excellent memory recall
  • Excellent marketing communications, client service, technical, interpersonal and organizational skills
  • Experience in not-for-profit, healthcare, and professional services marketing
  • Actively involved in Jewish community events and organizations

Professional Work Experience

June 2016Present

Senior Event Manager

OncologyEducation
  • Acts as a key leader in a small organization to manage the development of meaningful and relevant educational programs while managing a small team of junior employees.
  • Responsible for managing relationships and developing a strong rapport with cross-functional groups, clients, external vendors and freelancers.
  • Manages all program elements from ideation to final execution including budgets,  speaker management and communications, venue and site inspection, audio-visual, food & beverage, travel and accommodations, evaluations & post-event metrics and reconciliation.
  • Manages marketing activities  through a variety of program promotion activities, digital marketing efforts,  website content management and lead generation activities.
  • Supports sales & sponsorship acquisition, budgeting, purchasing, and evaluating company best practices.
Nov 2014June 2016

Manager, Client Services

Cross Worx Inc.
  • Built long-standing relationships with clients, external vendors and freelancers.
  • Developed and presents new business presentations to prospective clients
  • Managed marketing, conference and event logistics.
  • Manages financials for ongoing programs including budget development, purchasing, and post-event reconciliation.
Aug 2009Oct 2014

Senior Account Manager

MASH+MEDIA
  • Managed the planning and execution of traditional, digital and event marketing projects.
  • Sought opportunities for both organic business growth and new client relationships.
  • Built and maintained excellent relationships with internal creative and digital teams, vendors, freelancers and agency partners.
  • Managed junior account managers and provided direction to ensure project success.
Jan 2009Jun 2009

Senior Account Manager

Klick Health
  • Managed relationships with clients, project teams and vendors to ensure that client's strategic needs, service expectations and deliverables were consistently met.
  • Managed the professional execution of digital marketing programs across multiple brands.
  • Delivered well-thought out project communication materials across multiple brands.
Jun 2008Jan 2009

Account Executive

kbs+ Toronto
  • Ensured multiple projects were executed seamlessly and dockets were managed from concept to completion.
  • Involved in brand strategy, creative development, market research and key messages for healthcare products. 
Apr 2005Jun 2008

Account Manager

GSW Worldwide, An InVentiv Health Company
  • Tactical management of multiple projects both printed, digital and event based ensuring timeliness, budget management, accuracy and client satisfaction.
  • Contributed to overall strategic direction of brands in account portfolio.
July 2004February 2005

Marketing Coordinator

Cassels Brock & Blackwell LLP
  • Developed content and coordinated design for traditional and digital marketing initiatives.
  • Prepared materials for client proposals and business development materials.
  • Coordinated logistics for trade shows and events.
December 2002July 2004

Communications Coordinator

Ontario Bar Association
  • Responded to and directed media inquiries on justice and legal profession issues.
  • Seamlessly planned educational events for lawyers and law students.

Education

20082011

Master's of Science

West Virginia University

Integrated Marketing Communications

19982002

Bachelor of Arts (Honours)

University of Western Ontario

Media, Information and Technoculture

19971998

Freshman Year Abroad

Nativ College Leadership Year in Israel/Hebrew University of Jerusalem

Community Experience

August 2015Present

Co-Founder

NoshFest, Toronto's Jewish Food Festival
  • Co-founder of NoshFest, Toronto's Jewish Food Festival held at Artscape Wychwood Barns in Fall 2016 and 2017, respectively attracting more than 1500 attendees each year. 
  • Planning Toronto's Chanukah Market at the Warehouse Event Venue for November 2018
May 2015June 2018

Member at Large, Board of Directors

Montessori Jewish Day School

Acted as Marketing representative and parent member director

February 2014May 2015

Secretary, Board of Directors

Gan Yeladim Daycare Centre

Acted as recording secretary and member at large 

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