Andrea Segal

• Acts as a key leader in a small organization to manage the development of meaningful and relevant educational programs while managing a small team of junior employees.
• Responsible for managing relationships and developing a strong rapport with cross-functional groups, clients, external vendors and freelancers.
• Manages all program elements from ideation to final execution including budgets,  speaker management and communications, venue and site inspection, audio-visual, food & beverage, travel and accommodations, evaluations & post-event metrics and reconciliation.
• Manages marketing activities  through a variety of program promotion activities, digital marketing efforts,  website content management and lead generation activities.
• Supports sales & sponsorship acquisition, budgeting, purchasing, and evaluating company best practices.

• Built long-standing relationships with clients, external vendors and freelancers.
• Developed and presents new business presentations to prospective clients
• Managed marketing, conference and event logistics.
• Manages financials for ongoing programs including budget development, purchasing, and post-event reconciliation.

• Managed the planning and execution of traditional, digital and event marketing projects.
• Sought opportunities for both organic business growth and new client relationships.
• Built and maintained excellent relationships with internal creative and digital teams, vendors, freelancers and agency partners.
• Managed junior account managers and provided direction to ensure project success.

• Managed relationships with clients, project teams and vendors to ensure that client's strategic needs, service expectations and deliverables were consistently met.
• Managed the professional execution of digital marketing programs across multiple brands.
• Delivered well-thought out project communication materials across multiple brands.

• Ensured multiple projects were executed seamlessly and dockets were managed from concept to completion.
• Involved in brand strategy, creative development, market research and key messages for healthcare products. 

• Tactical management of multiple projects both printed, digital and event based ensuring timeliness, budget management, accuracy and client satisfaction.
• Contributed to overall strategic direction of brands in account portfolio.

• Developed content and coordinated design for traditional and digital marketing initiatives.
• Prepared materials for client proposals and business development materials.
• Coordinated logistics for trade shows and events.

• Responded to and directed media inquiries on justice and legal profession issues.
• Seamlessly planned educational events for lawyers and law students.

Integrated Marketing Communications

Media, Information and Technoculture

• Co-founder of NoshFest, Toronto's Jewish Food Festival held at Artscape Wychwood Barns in Fall 2016 and 2017, respectively attracting more than 1500 attendees each year. 
• Planning Toronto's Chanukah Market at the Warehouse Event Venue for November 2018

Acted as Marketing representative and parent member director

Acted as recording secretary and member at large