Work History

Work History
Mar 2010 - Present

Senior Business Intelligence Manager


Responsible for Inflammation/Rheumatology (Enbrel for RA, AS, PSA + Tofacitinib RA) EU16 countries

  • ¬†for developing and implementing the market research plan, in conjunction with the ESAT Business Team according to the affiliates needs
  • Creates, manages and leads the new strategic forecast processes involving ESAT and EU16. Output: patient tree data, patients and revenue forecast by country and indication
  • Act as focal point and provides analytical support to the European Mktg Mgrs and affiliates
  • Member of several start-up projects for the European Brand Analytics Team
  • Delivery of Competitive Intelligence and Market Insight to the Commercial Team
  • Supporting EU Marketing in the development of the Strategic and Tactical Plans (Rheum, Derma, Tofacitinib)
  • Italy Country HUB (SPOC for Italian colleagues for MR and analytical needs) and Inflammation HUB Leader (coordinating cross-functions deliverables to Commercial teams)
  • Development of Market Research plan and launch performance tracking for Tofacitinib
Sep 2008 - Feb 2010

Business Planning & Market Research Manager

My current responsibilities include the design and development of company business planning processes related to sales. I have also implemented dashboards and reports to create high level reporting systems to evaluate company performance. Responsible for leading company sales planning processes: - Budget; Best Estimate; 5 Year Plan; - Sales Forecasting - Scenario and market analysis - Generic competition analysis - Price analysis - Data management

In addition, from Feb 2009, also responsible for the ENBREL Market Research. Key Responsability: - Design, track and execute the italian market research yearly plan - Collaborate with US and EMEA Teams on international Researches and Global projects - Partner with the business team to actively set priorities within the Research based on business needs - Develop the best way to share market information across cross-functional teams - Manage research vendors relationship and drive execution of researches

Feb 2005 - Sep 2008

ETMS Manager

Responsible for ETMS Dept: - Implementation of Targeting & Segmentation Projects - Sales Force Activity analysis - Doctors Database & Data Management - Business Intelligence Projects - Sales Force Training Projects - Tablet Detailing Projects - Cegedim Dendrite TEAMS implementation

Jan 2005 - Jan 2001

Market Intelligence Supervisor

Market Research - Sales Forecasting - Competitive analysis - Business Intelligence Development - Commercial Hardware & Software Management

Dec 2000 - Feb 1997

Budgeting & Control

Internal Audit for Purchasing - Marketing & Sales Investment Analysis - Budgeting processes - Forecasting