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Work experience

Mar 2010Present

Senior Business Intelligence Manager

Pfizer

Responsible for Inflammation/Rheumatology (Enbrel for RA, AS, PSA + Tofacitinib RA) EU16 countries

  •  for developing and implementing the market research plan, in conjunction with the ESAT Business Team according to the affiliates needs
  • Creates, manages and leads the new strategic forecast processes involving ESAT and EU16. Output: patient tree data, patients and revenue forecast by country and indication
  • Act as focal point and provides analytical support to the European Mktg Mgrs and affiliates
  • Member of several start-up projects for the European Brand Analytics Team
  • Delivery of Competitive Intelligence and Market Insight to the Commercial Team
  • Supporting EU Marketing in the development of the Strategic and Tactical Plans (Rheum, Derma, Tofacitinib)
  • Italy Country HUB (SPOC for Italian colleagues for MR and analytical needs) and Inflammation HUB Leader (coordinating cross-functions deliverables to Commercial teams)
  • Development of Market Research plan and launch performance tracking for Tofacitinib
Sep 2008Feb 2010

Business Planning & Market Research Manager

My current responsibilities include the design and development of company business planning processes related to sales. I have also implemented dashboards and reports to create high level reporting systems to evaluate company performance. Responsible for leading company sales planning processes: - Budget; Best Estimate; 5 Year Plan; - Sales Forecasting - Scenario and market analysis - Generic competition analysis - Price analysis - Data management

In addition, from Feb 2009, also responsible for the ENBREL Market Research. Key Responsability: - Design, track and execute the italian market research yearly plan - Collaborate with US and EMEA Teams on international Researches and Global projects - Partner with the business team to actively set priorities within the Research based on business needs - Develop the best way to share market information across cross-functional teams - Manage research vendors relationship and drive execution of researches

Feb 2005Sep 2008

ETMS Manager

Responsible for ETMS Dept: - Implementation of Targeting & Segmentation Projects - Sales Force Activity analysis - Doctors Database & Data Management - Business Intelligence Projects - Sales Force Training Projects - Tablet Detailing Projects - Cegedim Dendrite TEAMS implementation

Jan 2005Jan 2001

Market Intelligence Supervisor

Market Research - Sales Forecasting - Competitive analysis - Business Intelligence Development - Commercial Hardware & Software Management

Dec 2000Feb 1997

Budgeting & Control

Internal Audit for Purchasing - Marketing & Sales Investment Analysis - Budgeting processes - Forecasting

My LinkedIn Profile

Skills

  • Strong interpersonal skills
  • Analytical and problem solving skills
  • Ability to work in team

IT Skills

Software

  • MS Office applications
  • MS Project
  • Web editing e designing (FrontPage, Dreamweaver)
  • Adobe Photoshop
  • AdobePremiere
  • Adobe Captivate
  • QlikView
  • Cristal Xcelsius
  • SmartDraw

Pharma Applications

  • Cegedim Dendrite TEAMS
  • IMS Dataview
  • CSD Reportive
  • Microstrategy 8
  • Microstrategy Dynamic Dashboard and Data Mining
  • IMS Therapy Forecast
  • ForecastX John Galt
  • Forecast Pro

Summary

Primary responsibility to create, manage, analyze, coordinate and execute all aspects of the sales forecasting processes according to the company strategy. Manage all data through streamlining good systems, processes and procedures. I have participated in international projects, with the opportunity to share experience with other european affiliates. I enjoy working in new projects, teamworking, project management, coordinate and train people.

Language

  • Italian: mother tongue
  • English: good
  • French: scholastic

Interests

Photography, Travels, Technology, Cats