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Summary

Great ingredients are an inspiration for great chefs, home cooks and delighted consumers alike.  I believe that social media marketing in any industry is the role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward your brands.  I love being a part of and building a community.

Work History

social media manager

spinning plates media
oct 2015present

SPINNING PLATES MEDIA

  • Build high level strategic/creative social content plans.
  • Develop & maintain daily & weekly social content calendar to include Facebook, Instagram, Twitter, YouTube, LinkedIn, Google +, Blog & other channels.
  • Brand creation and alignment for start ups as well as continuing the voice and creating cohesive packages for companies with existing handles.
  • Developing and executing marketing campaigns for all clients and various platforms to include but not limited to Facebook, Twitter, LinkedIn, Instagram, YouTube, Google +
  • Created vendor sponsored events through social media connections,.
  • Execute against calendar with highly dynamic, brand building, interactive content
  • Track & report results.
  • Constant review of copy development with marketing and brand management to ensure that the brand message is carefully managed and communicated.
  • Used creative to drive strong engagement and organic growth of all social media initiatives.
  • Managed all social influencers and ambassadors including communications, monitoring deliverables and collecting/organizing content.

Social Media ~ Project Manager

PRB II LLC ~ SOCIAL BISTRO & WINE BAR
Feb 2015oct 2015

SOCIAL BISTRO & WINE BAR

  • Brand creation and alignment.
  • Created and executed marketing campaigns for social media and print marketing to increase brand awareness and drive revenue. 
  • Created vendor sponsored events through social media connections.
  • Completing all business license, liquor license and health department inquiries and inspections to launch.
  • Composed and costed menus, wine list and beer list
  • Recruitment and training of all departments both hourly staff and salaries.
  • Responsible for all opening orders of product both food, beverage and china
  • Responsible for continued ordering or supervising of such ordering for food and beverage
  • Financial analysis to include P&L, lease agreements and vendor contracts

Social Media ~ Project Manager

EATS LLC ​~ VIEW WINE BAR & KITCHEN
Sep 2012Feb 2015

VIEW WINE BAR & KITCHEN

  • Brand creation and alignment.
  • Created and executed marketing campaigns for social media and print marketing increasing sales by 23%. 
  • Created vendor sponsored events through social media connections.
  • Completing all business license, liquor license and health department inquiries and inspections to launch.
  • Composed and costed menus, wine list and beer list
  • Recruitment and training of all departments both hourly staff and salaries.
  • Responsible for all opening orders of product both food, beverage and china
  • Responsible for continued ordering or supervising of such ordering for food and beverage
  • Financial analysis to include P&L, lease agreements and vendor contracts

Accountant ~ Social Media

Poppy Den
Jan 2014Jun 2014
  • Brand creation and alignment.
  • Created and executed marketing campaigns for social media and print marketing increasing sales by 23%. 
  • Created vendor sponsored events through social media connections.
  • Responsible for continued ordering or supervising of such ordering for food and beverage
  • Financial analysis to include P&L, lease agreements and vendor contracts

Social Media - Project Manager

A5 group
Jan 2011Sep 2012

PECKMAN'S POPS: Project Manager & Social Media

  • Product development
  • Market research on competitors and distribution centers
  • Certifications on all equipment, licensing, production
  • Created all SOPs to include but not limited to : forms, policies, meeting notes, renderings, recipe testing, recipe costing, machinery, product batching,  presenting to plan review for SNHD.
  •  Created and executed social media marketing campaign that launched the product at the Electric Daisy Carnival in Las Vegas, NV.

LE DOUX SWIMWEAR: Design, Public Relations, Social Media, Blogging and Marketing

  • Created and executed all social media campaigns 
  • Fashion blog contributor to create additional brand awareness and drive sales to website. 
  • Media handler for Ms. Renz during all trunk shows and Curve NV 
  • Increased sales from website by 35% through social media campaigns via Facebook & Twitter. 

Education

BACHELORS (In Progress) 

WGU
2017

Marketing

Associates

Longwood University
19921994

Graphic Design

Diploma

Prince Edward Academy College Prep
19881992

AP Curriculum

Skills

Periscope
Blogging
YOUTUBE
pinterest
  
Written & Oral Communication
Brand Creation and Alignment
hootsuite
LInkedIn
instagram
Twitter
Facebook
Microsoft office

Excel, Word, Power Point