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Summary

Eight years of experience in online marketing. 

Social media tools: Simply Measured • Google analytics • Radian 6 • Compete •  RSS feeds • SurveyMonkey • SEO fundamentals • Facebook • Wordpress • Tumblr • Twitter • Pinterest • YouTube • Hootsuite • Cision

Computer skills: Microsoft Excel • Microsoft Powerpoint • Microsoft Word • Microsoft Access • Outlook • SPSS • STATA • Sharepoint • Matlab • HTML Fundamentals

Writing experience: Blog Posts • Marketing Copy  • Grant Writing • Editing • Press Kits • Press Releases • Business Plans

Specialties: Brand Voice and Engagement • Campaign Development and Execution • Client Presentations and Communication • Content Management • Critical Problem-Solving and Analysis • Database Administration • Internet Marketing Strategies • Market Research and Analysis • Public Relations • Search Engine Optimization • Social Media • Statistics • Web Analytics • Web Site Production

Work History

Mar 2013Present

Head of Community and Social Media

Geocaching HQ

• Manage a 4–person team responsible for email and social media relationship building for a community of 10 million+.


Use Hootsuite, Tailwind, Helpspot, and Meltwater to create monthly reports on community mentions, engagement, and pain points. Implemented Conversocial to measure community engagement with marketing initiatives.


• Social community growth: Increased Facebook followers by 14% (520+K total), Twitter followers by 106% (70+K total), Instagram followers by 182% (70K total), and Pinterest average monthly viewers by 84% (240k average monthly viewers) in 1 year.


• Used insights to prioritize product improvements and implemented customer service automation processes, reducing time spent on customer issues by 50% while increasing customer satisfaction.


• Instituted employee achievement program awarding travel to 14 global community events/year.

Sep 2010Present

Senior Community Manager

Banyan Branch

• Managed a 4 person team responsible for the social media presence of Gilt Groupe, Clarisonic, The Dreaming Tree, Ooh La La, and Kim Crawford.

• Performed data analysis to develop actionable insights and social media trainings.

• Developed and managed campaigns:

LIVE@GiltHome: Weekly one-hour chat on Gilt Home’s Facebook wall with a design influencer

• #AskGilt: holiday-themed tweet chat for Gilt Groupe.

•  Guest hosting influential tweet chats.

•  Gilt Home's "Design My Space" Facebook contest.

•  Gilt Home's "Pin Into Summer" pinterest contest.

• Clarisonic’s #SonicChat tweetchat, which has a tweet reach of up to 27 million.

• Quickly build relationships with influencers, resulting in high value blog posts.

• Authored posts appearing in Gilt Groupe and Design Milk’s blogs.

• Founded Gilt Home’s social platforms and in 18 months had 40,000 Facebook fans, 12,000 twitter followers, and 10,000 Pinterest followers.

• Gilt Home’s Pinterest profile featured on the New York Times and Huffington Post as a “brand to watch.”

• Dreaming Tree’s Facebook page is now responsible for 5% of revenue.

Apr 2010Sep 2010

Social Media Manager

Zanshin Group (Microsoft Subcontract)

• Monitored all mentions of Windows 7 Pro in 30 target tech forums via Radian 6 and performed data analysis on 200 mentions per week to develop actionable insights.

• Engaged with an average of 20 online influencers each week.

• Crafted responses for tech influencers' frequently asked questions.

• Created tech influencer outreach strategy.

Jul 2008May 2009

Social Media Manager

Paula's Choice

• Increased website traffic 19% by creating and implementing marketing plans including seven-city book tour reaching 550 participants.

• Developed presence on Facebook, Wordpress, Twitter, customer review page, and press kits reaching 1,000 reporters and bloggers.

• Increased Facebook fans 8x to 1,600 and monthly blog traffic 6x to 12,000 in 6 months.

• Wrote content using SEO strategy for blogs and newsletters reaching 380,000 readers, increasing company blog’s Google ranking for “beauty bunch” to number 1.

Jan 2007Jun 2008

Marketing Coordinator

Association of American Educators

• Created and implemented plan to found Las Vegas affiliate association. • Created opinion editorials, press releases, and letters to the editor for the Las Vegas Review Journal. • Brought in four $100,000+ grants via donor research, communication, and grant writing.

• Created presentation on successful grant writing for AAE's Annual State Leaders' Conference in Dallas, TX.

• Instituted surveys of 35,000 member base, published results in Education Matters.

Jan 2006Dec 2006

Market Research Analyst

Metropolitan Design and Consulting Group

• Developed 6 business and marketing plans.

• Established company's 501c(3) status.• Wrote RFPs, RFQs, and grants; generated donations from local foundations.• Coordinated entrepreneurship training course, created marketing copy, presented on grant writing.

Education

Jan 2003Jan 2005

M.S.

Florida State University

• Focus: Political Psychology.

• Concurrently employed as a research and teaching assistant.

• Engaged in database management, statistical analysis, and research presentation.

• Taught undergraduates, proctored and graded exams, developed online student resources.

• Conducted 7,000 respondent nationwide survey of reactions to word choice, resulting in the research paper Information Effects On Support for Gay Unions.

Jan 1998Jan 2002

B.S.

Florida State University

    • Elected to FSU Honors Council (1,500 honor students) • Deans List (every semester) • Florida Bright Futures Scholarship • President's Scholarship • Golden Key • Phi Eta Sigma • Phi Beta Kappa • Phi Kappa Phi • Omicron Delta Epsilon (economics honors society)