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Brand leadership
Strategy definition, marketing plan, product positioning, segmentation & targeting, call plan, pricing, stakeholder engagement (eg KOL, patients), budget management, HCP communication
Summary
Over the course of my 10 years career within Pharmaceutical Marketing , I've had the opportunity either to launch innovative products and work with mature ones, accross different settings (Retail and Hospital) and covering different Targets and Therapeutic Areas (eg specialists - Gastro, Cardio, Respiratory - and pharmacists).
In 2018, I started my Corporate tasks as Business Advisor in the Chiesi Region Europe Team, where I was responsible for the commercial governance and strategy of Top5 EU countries, thus involved in pivotal processes such as Strategic Planning, Commercial Excellence and Budget-Forecast.
From mid 2020, I lead the Global Strategy & Execution of Chiesi Consumer Health Care, with the main goal to internationalize the French VMS company NHCO.
Thanks to the set of skills acquired during my experience, I have been recognized as a person with a strong ability to adapt to different environments, markets and cultures.
Work experience
06/2020Present
Senior CHC Strategy and Execution Lead
Chiesi Global Marketing, Parma
Leading the integration and the internationalization of the French VMS company NHCO after the acquisition by Chiesi Group.
Main activities:
- Global Strategic Plan CHC
- NHCO Internationalization: commercial strategy and tactics, structuring FF, POS and digital activities, commercial policies, brand storytelling
- Operations and life cycle management: cross-functional team lead with Global Manufacturing Division, Regulatory Department, TOP5 EU affiliates and NHCO France
- Business Development: evaluation of external business opportunities
- Project lead: CHC Governance model, Emerging countries geo expansion
06/201806/2020
Business Advisor
Chiesi Region Europe, Parma
Responsibility in the commercial governance of Top 5 EU (IT, FR, ES, UK, DE)
Main activities:
- Budget & Forecast process, Sales Target definition and monthly Business Review Meetings with affiliates
- Affiliates and Region EU 5 years Strategic Plans
- Analysis of affiliates' performance to identifiy the main growth drivers and barriers, supporting the definition of the commercial strategies (eg segmentation & targeting, bonus scheme, call plan)
- Ensure consistency of local strategy with corporate product guidelines (Trimbow & Foster-Respi-; Curosurf & Peyona- Neonatology-; Envarsus-Transplant-; Quinsair, Bramitob & Bronchitol-Cystic Fibrosis-)
- Ensure consistency of the strategy for non-corp products (eg CHC)
- Ensure affiliates sustainable growth and profitability, in cooperation with Region Finance and HR teams
- Support Corporate functions and affiliates in the preparation and fine-tuning of Business Plans for Business Development activities
- Support Corporate functions in the preparation and fine-tuning of the Brand Plans for Corporate products
06/201606/2018
Senior Brand & Territory Manager
Chiesi Italy, Parma
Leading the Muscle-Skeletal & Gastro portfolio (with Rx and VMS products) targeting Ortho and Gastro.
Line Ext project lead for Muscle-Skeletal VMS (Darfax & Kalanit).
Main activities:
- BDG/FCT sales & costs, gap analysis (sell in-out, Rx)
- New launches: market analysis, market research, Advisory Boards, product positioning & marketing plan, combining insights from Medical, Commercial, Regulatory and Business Development
- KOLs management, scientific promotion materials, project management (eg CME, congresses)
06/201506/2016
Product Manager
Abbott EPD - Mylan, Rome
Leading Pain & Respiratory portfolio (class A & OTC brands), targeting GPs, Ortho and Pharmacies.
Main activities:
- Line Extension kick off for Women & Mens' Health brand Gx.
- Forecasting, gap analysis and recovery plan strategy
- BD for Gx: scouting, analysis and evaluation of new therapeutic areas opportunities
- Pharmacy strategy for OTC products: seasonal TVC, commercial policies, targeting & POS activity (eg promo materials, displays)
06/201306/2015
Medical-Marketing Project Manager
IFB Stroder - Servier Group, Rome
Leading the re-launch of the brand Corlentor in the hospital & retail market, with the indications SCAD and Chronic Heart Failure, following the Therapeutic Plan removal.
Main activities:
- Scientific Promotion (visual aid & detailing scheme), hospital meetings
- CME/congresses planning and management
- KOLs management
- Follow up at Hosp level of Post Marketing Observational Studies
01/201201/2013
Junior Product Specialist
Pfizer Inc., Rome
Marketing activities (eg promotional materials, market research) on Vaccine Prevenar-13, targeting GPs and specialists.