Andrea D'Alessandro

Leading Muscle-Skeletal and Gastro portfolio (6 products - class A and C, medical devices and food supplements) promoted to Orthopedics and  Gastroenterologist.

Line Extension kick off for Muscle-Skeletal therapeutic area  (Osteostretch Project).

In charge of:

• Sales, forecasting and gap analysis
• Definition and implementation of product positioning
• KOLs involvement and management, scientific promotion and projects management
• New launches evaluation by combining insights from medical, commercial, regulatory and business development

Leading Pain, Respiratory and OTC portfolio, targeting GPs, Orthopedics and Pharmacies.

Redesign and implementation of  a new business model based on the integration in the portfolio between Brand and Generics.

Line Extension kick off for Women and Mens' Health.

In charge of:

• New launches: scouting, analysis and evaluation of new therapeutic areas opportunities
• Forecasting, gap analysis and recovery plan strategy 
• Management of sales channel mix (Wholesalers, Pharmacy and Hospital)
• Definition and implementation of Pharmacy strategy for OTC products: seasonal TVC, promotional sales, targeting and POS activity
• Project management and KOLs involvement

Leading the re-launch of the Brand Corlentor (ivabradine) on the hospital & retail market, with the indications Stable Coronary Artery Disease and Chronic Heart Failure.

Target: Cardiologists, Internists, GPs

In charge of:

• Projects planning and optimization 
• Coordination of the scientific communication at National & Regional level 
• KOLs management and involvement
• Sales data analysis and forecasting 
• Follow up at hospital level of Post Marketing Observational Studies

Implementation of scientific communication projects and business activities for Vaccine Prevenar-13, following the launch of a new product indication.

Target: GPs, Pediatricians, Hygienists, other specialists

• Sales and Gap analysis
• Communication tools and scientific promotion materials
• Digital marketing projects: consumer & HCP website, newsletters
• Planning and accomplishment of market researches tailored to HCPs