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Andrea D'Alessandro

Pharmaceutical Commercial Leader


Within my experience in the Pharmaceutical Industry, I've covered different roles in Sales and Marketing, having the opportunity either to launch innovative products and work with mature ones, defining brand strategies, building rewarding campaigns and amplifying brand visibility, either in Hospital, Retail and Pharmacy settings.

After a multi-year experience at Affiliate level, I have been appointed as Business Advisor in the Region Europe Team of Chiesi where I had the responsibility of the commercial governance and strategy of Top5 EU countries, hence in pivotal processes such as Strategic Planning, Business Development activities and Budget-Forecast planning.

I'm currently leading the Global Strategy and Execution of Chiesi Consumer Health Care, with a specific focus on integration and internationalization of French VMS company NHCO.

Thanks to my local and international experience, I have developed a strong ability to
adapt to different environments, markets and cultures.

Work experience


Senior CHC Strategy and Execution Lead

Chiesi Global Marketing, Parma

Responsibility in the integration and internationalization of VMS French company NHCO


Business Advisor

Chiesi Region Europe - Global Marketing, Parma

Responsibility in the commercial governance of Top 5 EU (IT, FR, ES, UK, DE)

Main activities:

  • Budget & Forecast process, Sales Target definition and monthly Business Review Meetings with affiliates
  • Affiliates and Region EU 5-year Strategic Plans
  • Analysis & monitoring of affiliates' performance to identifiy the main growth drivers and barriers
  • Support and drive affiliates in the definition of commercial strategies
  • Ensure consistency of local strategy with corporate product guidelines (Trimbow & Foster-Respiratory-; Curosurf & Peyona- Neonatology-; Envarsus-Transplant-; Quinsair, Bramitob & Bronchitol-Cystic Fibrosis-)
  • Ensure consistency of the strategy for non-corporate products (eg CHC)
  • Ensure affiliates sustainable growth and profitability, in cooperation with Region Finance and HR teams
  • Ensure affiliates alignment to commercial policies (eg bonus scheme, call plan)
  • Support Corporate functions and affiliates in the preparation and fine-tuning of Business Plans for Business Development activities
  • Support Corporate functions in the preparation and fine-tuning of the Brand Plans for Corporate products

Senior Brand & Territory Manager

Chiesi Italy, Parma

Leading the Muscle-Skeletal and Gastro portfolio (with class A and C drugs, medical devices and food supplements) targeting Ortho and Gastro.
Line Extension project lead for Muscle-Skeletal food supplements (Special Care not reimbursed - Darfax & Kalanit).

Main projects:

  • BDG/FCT sales preparation, commercial analysis (sell in-out, Rx)
  • New launches: market analysis, market research, Advisory Boards, definition of product positioning & marketing plan, combining insights from medical, commercial, regulatory and business development
  • KOLs management, scientific promotion materials, project management (CME, congresses)

Product Manager

Abbott EPD - Mylan, Rome

Leading Pain & Respiratory portfolio (class A & OTC brands), targeting GPs, Ortho and Pharmacies.

Main activities:

  • Line Extension kick off for Women & Mens' Health brand Gx.
  • Forecasting, gap analysis and recovery plan strategy
  • BD for Gx: scouting, analysis and evaluation of new therapeutic areas opportunities
  • Pharmacy strategy for OTC products: seasonal TVC, commercial policies, targeting and POS activity

Medical-Marketing Project Manager

IFB Stroder - Servier Group, Rome

Leading the re-launch of the brand Corlentor in the hospital & retail market, with the indications SCAD and Chronic Heart Failure, following the Therapeutic Plan removal.

Main activities:

  • Scientific Promotion (visual aid & detailing scheme), hospital meetings
  • CME/congresses planning and management
  • KOLs management 
  • Follow up at hospital level of Post Marketing Observational Studies

Junior Product Specialist & Sales Representative

Pfizer Inc., Rome

Marketing activities (6 months) and scientific information (6 months) for Vaccine Prevenar-13, targeting GPs and Pediatricians.



English for Business Advanced CEFR C1 Level

Malvern House, London, UK


Bocconi University, Milan, IT


University of Siena, IT


University of Siena, IT