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Andrea D'Alessandro

Senior Strategy and Execution Lead

Summary

Over the course of my 10 years career within Pharmaceutical Marketing , I've had the opportunity either to launch innovative products and work with mature ones, accross different settings (Retail & Hospital) and TAs (eg Cardio, Gastro, Respi, Muskle-Skeletal) at affiliate level.

In my most recent experience, I moved to a Global role, as Business Advisor in the Region Europe Team of Chiesi, where I was responsible for the commercial governance and strategy of Top5 EU countries, thus involved in pivotal processes such as Strategic Planning, Commercial Excellence and Budget-Forecast planning.

From mid 2020, I lead the Global Strategy & Execution of Chiesi Consumer Health Care, with the objective to integrate and internationalize the French VMS company NHCO.

Thanks to the set of skills acquired during my experience, I have been recognized as a person with a strong ability to adapt to different environments, markets and cultures. 

Work experience

06/2020Present

Senior CHC Strategy and Execution Lead

Chiesi Global Marketing, Parma

Leading the integration and the internationalization of the French VMS company NHCO.

Main activities:

  • Global Strategic Plan CHC
  • NHCO Internationalization: pilot tests in top 5 EU structuring, FF, POS and digital activities, commercial policies, brand storytelling
  • Cross-functional team lead with Global Manufacturing Division, Regulatory Department, TOP5 EU affiliates and NHCO France 
  • Local OTC products governance
06/201806/2020

Business Advisor

Chiesi Region Europe, Parma

Responsibility in the commercial governance of Top 5 EU (IT, FR, ES, UK, DE)

Main activities:

  • Budget & Forecast process, Sales Target definition and monthly Business Review Meetings with affiliates
  • Affiliates and Region EU 5 years Strategic Plans
  • Analysis of affiliates' performance to identifiy the main growth drivers and barriers, supporting the definition of the commercial strategies (eg segmentation & targeting, bonus scheme, call plan)
  • Ensure consistency of local strategy with corporate product guidelines (Trimbow & Foster-Respi-; Curosurf & Peyona- Neonatology-; Envarsus-Transplant-; Quinsair, Bramitob & Bronchitol-Cystic Fibrosis-)
  • Ensure consistency of the strategy for non-corporate products (eg CHC)
  • Ensure affiliates sustainable growth and profitability, in cooperation with Region Finance and HR teams
  • Support Corporate functions and affiliates in the preparation and fine-tuning of Business Plans for Business Development activities
  • Support Corporate functions in the preparation and fine-tuning of the Brand Plans for Corporate products

06/201606/2018

Senior Brand & Territory Manager

Chiesi Italy, Parma

Leading the Muscle-Skeletal & Gastro portfolio (with class A and C drugs & food supplements) targeting Ortho and Gastro.
Line Extension project lead for Muscle-Skeletal food supplements (Special Care not reimbursed - Darfax & Kalanit).

Main projects:

  • BDG/FCT sales & costs, commercial analysis (sell in-out, Rx)
  • New launches: market analysis, market research, Advisory Boards, definition of product positioning & marketing plan, combining insights from Medical, Commercial, Regulatory and Business Development
  • KOLs management, scientific promotion materials, project management (eg CME, congresses)
06/201506/2016

Product Manager

Abbott EPD - Mylan, Rome

Leading Pain & Respiratory portfolio (class A & OTC brands), targeting GPs, Ortho and Pharmacies.

Main activities:

  • Line Extension kick off for Women & Mens' Health brand Gx.
  • Forecasting, gap analysis and recovery plan strategy
  • BD for Gx: scouting, analysis and evaluation of new therapeutic areas opportunities
  • Pharmacy strategy for OTC products: seasonal TVC, commercial policies, targeting & POS activity (eg promo materials, displays) 
06/201306/2015

Medical-Marketing Project Manager

IFB Stroder - Servier Group, Rome

Leading the re-launch of the brand Corlentor in the hospital & retail market, with the indications SCAD and Chronic Heart Failure, following the Therapeutic Plan removal.

Main activities:

  • Scientific Promotion (visual aid & detailing scheme), hospital meetings
  • CME/congresses planning and management
  • KOLs management 
  • Follow up at Hosp level of Post Marketing Observational Studies
01/201201/2013

Junior Product Specialist

Pfizer Inc., Rome

Marketing activities (eg promotional materials, market research) on Vaccine Prevenar-13, targeting GPs and specialists.

Education

02/201105/2012

MASTER IN MARKETING AND COMMUNICATION, MIMEC

Bocconi University, Milan, IT
09/200509/2010

BACHELOR OF PHARMACY

University of Siena, IT

CERTIFICATIONS

02/201306/2013

ENGLISH FOR BUSINESS ADVANCED CEFR C1 LEVEL

Malvern House, London, UK
09/201001/2011

PROFESSIONAL PHARMACIST QUALIFICATION

University of Siena, IT