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Andrea D'Alessandro

Pharmaceutical Business Leader

Summary

In almost 10 years experience in the Pharmaceutical Industry, I've covered different
roles in Sales and Marketing, having the opportunity to work with both innovative and mature products, defining brand strategies, building rewarding campaigns and amplifying brand visibility, either in Hospital, Retail and Pharmacy settings.
After a multi-year experience at Affiliates' level, I'm currently leading the Global Strategy and the Execution of Chiesi Consumer Health Care.
Thanks to my local and international experience, I have developed a strong ability to
adapt to different environments, markets and cultures.
 

Work experience

06/2020Present

Senior CHC Strategy and Execution Lead

Chiesi Global Marketing, Parma
06/201806/2020

Business Advisor

Chiesi Region Europe - Global Marketing, Parma

Responsibility in the commercial governance of the Top 5 EU countries (IT, FR, ES, UK, DE).

Main activities:

  • Budget & Forecast process, Sales Target definition and monthly Business Review Meetings with affiliates
  • Affiliates and Region EU 5-year Strategic Plans
  • Analysis & monitoring of affiliates' performance to identifiy the main growth drivers and barriers
  • Support and drive affiliates in the definition of commercial strategies
  • Ensure consistency of local strategy with corporate product guidelines (Trimbow & Foster-Respiratory-; Curosurf & Peyona- Neonatology-; Envarsus-Transplant-; Quinsair, Bramitob & Bronchitol-Cystic Fibrosis-)
  • Ensure consistency of the strategy for non-corporate products (eg CHC)
  • Ensure affiliates sustainable growth and profitability, in cooperation with Region Finance and HR teams
  • Ensure affiliates alignment to commercial policies (eg bonus scheme, call plan)
  • Support Corporate functions and affiliates in the preparation and fine-tuning of Business Plans for Business Development activities
    Support Corporate functions in the preparation and fine-tuning of the Brand Plans for Corporate products
06/201606/2018

Senior Brand & Territory Manager

Chiesi Italy, Parma

Leading the Muscle-Skeletal and Gastro portfolio (with class A and C drugs, medical devices and food supplements) targeting Ortho and Gastro.
Line Extension project lead for Muscle-Skeletal food supplements (Special Care not reimbursed - Darfax & Kalanit).

Main projects:

  • BDG/FCT sales preparation, commercial analysis (sell in-out, Rx)
  • New launches: market analysis, market research, Advisory Boards, definition of product positioning & marketing plan, combining insights from medical, commercial, regulatory and business development
  • KOLs management, scientific promotion materials, project management (CME, congresses)
06/201506/2016

Product Manager

Abbott EPD - Mylan, Rome

Leading Pain & Respiratory portfolio (class A & OTC brands), targeting GPs, Ortho and Pharmacies.

Main activities:

  • Line Extension kick off for Women & Mens' Health brand Gx.
  • Forecasting, gap analysis and recovery plan strategy
  • BD for Gx: scouting, analysis and evaluation of new therapeutic areas opportunities
  • Pharmacy strategy for OTC products: seasonal TVC, commercial policies, targeting and POS activity
06/201306/2015

Medical-Marketing Project Manager

IFB Stroder - Servier Group, Rome

Leading the re-launch of the brand Corlentor in the hospital & retail market, with the indications SCAD and Chronic Heart Failure, following the Therapeutic Plan removal.

Main activities:

  • Scientific Promotion (visual aid & detailing scheme), hospital meetings
  • CME/congresses planning and management
  • KOLs management 
  • Follow up at hospital level of Post Marketing Observational Studies
01/201201/2013

Junior Product Specialist & Sales Representative

Pfizer Inc., Rome

Marketing activities (6 months) and scientific information (6 months) for Vaccine Prevenar-13, targeting GPs and Pediatricians.

Education

02/201306/2013

English for Business Advanced CEFR C1 Level

Malvern House, London, UK
02/201105/2012

MASTER IN MARKETING AND COMMUNICATION, MIMEC

Bocconi University, Milan, IT
09/201001/2011

PROFESSIONAL PHARMACIST QUALIFICATION

University of Siena, IT
09/200509/2010

BACHELOR OF PHARMACY

University of Siena, IT