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Brand leadership
Strategy definition, marketing plan, product positioning, segmentation & targeting, pricing, stakeholder engagement (eg KOL, patients), budget management
Summary
Over the course of my 10 years career within Pharmaceutical Marketing , I've had the opportunity either to launch innovative products and work with mature ones, accross different settings (Retail & Hospital) and TAs (eg Cardio, Gastro, Respi, Muskle-Skeletal) at affiliate level.
In my most recent experience, I moved to a Global role, as Business Advisor in the Region Europe Team of Chiesi, where I was responsible for the commercial governance and strategy of Top5 EU countries, thus involved in pivotal processes such as Strategic Planning, Commercial Excellence and Budget-Forecast planning.
From mid 2020, I lead the Global Strategy & Execution of Chiesi Consumer Health Care, with the objective to integrate and internationalize the French VMS company NHCO.
Thanks to the set of skills acquired during my experience, I have been recognized as a person with a strong ability to adapt to different environments, markets and cultures.
Work experience
06/2020Present
Senior CHC Strategy and Execution Lead
Chiesi Global Marketing, Parma
Leading the integration and the internationalization of the French VMS company NHCO.
Main activities:
- Global Strategic Plan CHC
- NHCO Internationalization: pilot tests in top 5 EU structuring, FF, POS and digital activities, commercial policies, brand storytelling
- Cross-functional team lead with Global Manufacturing Division, Regulatory Department, TOP5 EU affiliates and NHCO France
- Local OTC products governance
06/201806/2020
Business Advisor
Chiesi Region Europe, Parma
Responsibility in the commercial governance of Top 5 EU (IT, FR, ES, UK, DE)
Main activities:
- Budget & Forecast process, Sales Target definition and monthly Business Review Meetings with affiliates
- Affiliates and Region EU 5 years Strategic Plans
- Analysis of affiliates' performance to identifiy the main growth drivers and barriers, supporting the definition of the commercial strategies (eg segmentation & targeting, bonus scheme, call plan)
- Ensure consistency of local strategy with corporate product guidelines (Trimbow & Foster-Respi-; Curosurf & Peyona- Neonatology-; Envarsus-Transplant-; Quinsair, Bramitob & Bronchitol-Cystic Fibrosis-)
- Ensure consistency of the strategy for non-corporate products (eg CHC)
- Ensure affiliates sustainable growth and profitability, in cooperation with Region Finance and HR teams
- Support Corporate functions and affiliates in the preparation and fine-tuning of Business Plans for Business Development activities
- Support Corporate functions in the preparation and fine-tuning of the Brand Plans for Corporate products
06/201606/2018
Senior Brand & Territory Manager
Chiesi Italy, Parma
Leading the Muscle-Skeletal & Gastro portfolio (with class A and C drugs & food supplements) targeting Ortho and Gastro.
Line Extension project lead for Muscle-Skeletal food supplements (Special Care not reimbursed - Darfax & Kalanit).
Main projects:
- BDG/FCT sales & costs, commercial analysis (sell in-out, Rx)
- New launches: market analysis, market research, Advisory Boards, definition of product positioning & marketing plan, combining insights from Medical, Commercial, Regulatory and Business Development
- KOLs management, scientific promotion materials, project management (eg CME, congresses)
06/201506/2016
Product Manager
Abbott EPD - Mylan, Rome
Leading Pain & Respiratory portfolio (class A & OTC brands), targeting GPs, Ortho and Pharmacies.
Main activities:
- Line Extension kick off for Women & Mens' Health brand Gx.
- Forecasting, gap analysis and recovery plan strategy
- BD for Gx: scouting, analysis and evaluation of new therapeutic areas opportunities
- Pharmacy strategy for OTC products: seasonal TVC, commercial policies, targeting & POS activity (eg promo materials, displays)
06/201306/2015
Medical-Marketing Project Manager
IFB Stroder - Servier Group, Rome
Leading the re-launch of the brand Corlentor in the hospital & retail market, with the indications SCAD and Chronic Heart Failure, following the Therapeutic Plan removal.
Main activities:
- Scientific Promotion (visual aid & detailing scheme), hospital meetings
- CME/congresses planning and management
- KOLs management
- Follow up at Hosp level of Post Marketing Observational Studies
01/201201/2013
Junior Product Specialist
Pfizer Inc., Rome
Marketing activities (eg promotional materials, market research) on Vaccine Prevenar-13, targeting GPs and specialists.