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Andrea D'Alessandro

Senior CHC Strategy and Execution Lead

Summary

Over the course of my 10 years career within Pharmaceutical Marketing , I've had the opportunity either to launch innovative products and work with mature ones, accross different settings (Retail and Hospital) and covering different Targets and Therapeutic Areas (eg specialists - Gastro, Cardio, Respiratory - and pharmacists).

In 2018, I started my Corporate tasks as Business Advisor in the Chiesi Region Europe Team, where I was responsible for the commercial governance and strategy of Top5 EU countries, thus involved in pivotal processes such as Strategic Planning, Commercial Excellence and Budget-Forecast.

From mid 2020, I lead the Global Strategy & Execution of Chiesi Consumer Health Care, with the main goal to internationalize the French VMS company NHCO.

Thanks to the set of skills acquired during my experience, I have been recognized as a person with a strong ability to adapt to different environments, markets and cultures. 

Work experience

06/2020Present

Senior CHC Strategy and Execution Lead

Chiesi Global Marketing, Parma

Leading the integration and the internationalization of the French VMS company NHCO after the acquisition by Chiesi Group.

Main activities:

  • Global Strategic Plan CHC
  • NHCO Internationalization: commercial strategy and tactics, structuring FF, POS and digital activities, commercial policies, brand storytelling
  • Operations and life cycle management: cross-functional team lead with Global Manufacturing Division, Regulatory Department, TOP5 EU affiliates and NHCO France 
  • Business Development: evaluation of external business opportunities
  • Project lead: CHC Governance model, Emerging countries geo expansion
06/201806/2020

Business Advisor

Chiesi Region Europe, Parma

Responsibility in the commercial governance of Top 5 EU (IT, FR, ES, UK, DE)

Main activities:

  • Budget & Forecast process, Sales Target definition and monthly Business Review Meetings with affiliates
  • Affiliates and Region EU 5 years Strategic Plans
  • Analysis of affiliates' performance to identifiy the main growth drivers and barriers, supporting the definition of the commercial strategies (eg segmentation & targeting, bonus scheme, call plan)
  • Ensure consistency of local strategy with corporate product guidelines (Trimbow & Foster-Respi-; Curosurf & Peyona- Neonatology-; Envarsus-Transplant-; Quinsair, Bramitob & Bronchitol-Cystic Fibrosis-)
  • Ensure consistency of the strategy for non-corp products (eg CHC)
  • Ensure affiliates sustainable growth and profitability, in cooperation with Region Finance and HR teams
  • Support Corporate functions and affiliates in the preparation and fine-tuning of Business Plans for Business Development activities
  • Support Corporate functions in the preparation and fine-tuning of the Brand Plans for Corporate products
06/201606/2018

Senior Brand & Territory Manager

Chiesi Italy, Parma

Leading the Muscle-Skeletal & Gastro portfolio (with Rx and VMS products) targeting Ortho and Gastro.
Line Ext project lead for Muscle-Skeletal VMS (Darfax & Kalanit).

Main activities:

  • BDG/FCT sales & costs, gap analysis (sell in-out, Rx)
  • New launches: market analysis, market research, Advisory Boards, product positioning & marketing plan, combining insights from Medical, Commercial, Regulatory and Business Development
  • KOLs management, scientific promotion materials, project management (eg CME, congresses)
06/201506/2016

Product Manager

Abbott EPD - Mylan, Rome

Leading Pain & Respiratory portfolio (class A & OTC brands), targeting GPs, Ortho and Pharmacies.

Main activities:

  • Line Extension kick off for Women & Mens' Health brand Gx.
  • Forecasting, gap analysis and recovery plan strategy
  • BD for Gx: scouting, analysis and evaluation of new therapeutic areas opportunities
  • Pharmacy strategy for OTC products: seasonal TVC, commercial policies, targeting & POS activity (eg promo materials, displays) 
06/201306/2015

Medical-Marketing Project Manager

IFB Stroder - Servier Group, Rome

Leading the re-launch of the brand Corlentor in the hospital & retail market, with the indications SCAD and Chronic Heart Failure, following the Therapeutic Plan removal.

Main activities:

  • Scientific Promotion (visual aid & detailing scheme), hospital meetings
  • CME/congresses planning and management
  • KOLs management 
  • Follow up at Hosp level of Post Marketing Observational Studies
01/201201/2013

Junior Product Specialist

Pfizer Inc., Rome

Marketing activities (eg promotional materials, market research) on Vaccine Prevenar-13, targeting GPs and specialists.

Education

02/201105/2012

MASTER IN MARKETING AND COMMUNICATION, MIMEC

Bocconi University, Milan, IT
09/200509/2010

BACHELOR OF PHARMACY

University of Siena, IT

CERTIFICATIONS

02/201306/2013

ENGLISH FOR BUSINESS ADVANCED CEFR C1 LEVEL

Malvern House, London, UK
09/201001/2011

PROFESSIONAL PHARMACIST QUALIFICATION

University of Siena, IT