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Andrea D'Alessandro

Senior CHC Strategy and Execution Lead

Summary

Over the course of my career, I've had the opportunity to manage both innovative and mature/consumer products, accross different settings (Retail, Hospital) with different Specialistic targets & Therapeutic Areas (eg Gastro, Cardio, Respiratory, Muscle-Skel).

I've had the opportunity to experience different sales & marketing roles in the Italian affiliates of different Global companies (Pfizer, Abbott, Servier), while from 2018 I kicked off a Corporate pathway, first as a Business Advisor in the Region EU of Chiesi, then as a Senior Strategy & Execution Lead of Chiesi Global CHC, with the main goal to internationalize the business.

Thanks to the set of skills acquired, I am recognized as a person able to adapt to different internal & external environments, with a resilient hands-on approach.

Work experience

06/2020Present

Senior CHC Strategy and Execution Lead

Chiesi Global Marketing, Parma

Leading the integration and the internationalization of the French VMS company NHCO after the acquisition by Chiesi Group.

  • Global Strategic Plan CHC (NHCO plus local OTC products) 
  • NHCO focus: definition of the global commercial strategy, FF sizing, POS & digital activities, pricing policies, brand story
  • Operations & life cycle management: cross-functional team lead with Global Manufacturing, Regulatory, EU affiliates 
  • Business Development: evaluation of external business opportunities in cooperation with Global BD
  • Project lead: Governance model, Geographical expansion
06/201806/2020

Business Advisor

Chiesi Region Europe, Parma

Responsibility in the commercial governance of Top 5 EU countries.

  • Budget & Forecast process, Annual sales target definition and monthly Business Review Meetings with affiliates
  • Affiliates and Region EU Strategic Plans
  • Analysis of affiliates' performance to identifiy the main growth drivers & barriers and define the proper commercial strategies (eg segmentation & targeting, bonus scheme, call plan)
  • Ensure consistency of local strategy with corporate product guidelines (Respiratory, Neonatology, Transplant, CF)
  • Ensure affiliates sustainable growth and profitability, in cooperation with Region Finance and HR teams
  • Support Corporate functions and affiliates in the preparation and fine-tuning of Business Plans for BD activities
  • Support Corporate functions in the preparation and fine-tuning of the Brand Plans for Corporate products
06/201606/2018

Senior Brand & Territory Manager

Chiesi Italy, Parma

Leading the Muscle-Skeletal & Gastro portfolio (Rx, VMS and MD- 6 products) targeting Ortho and Gastro spec. BDG: 1,8M€ investment

  • BDG/FCT sales & investments, gap analysis (sell in-out, Rx)
  • Line Ext project lead for Muscle-Skeletal VMS (Darfax & Kalanit) with: market analysis and research, Advisory Boards, definition of product positioning, marketing plan
  • KOLs management, scientific promotion materials, project management (eg CME, congresses)

06/201506/2016

Product Manager

Abbott EPD - Mylan, Rome

Leading Pain & Respiratory portfolio (Rx & OTC- 4 products), targeting GPs, Ortho and Pharmacies. BDG: 2,5M€ investment

  • Scientific promotion materials, project management (eg CME, congresses) for the Rx portfolio
  • Pharmacy strategy for OTC products: seasonal TVC, commercial policies, targeting & POS activity (eg promo materials, displays) 
  • Line Extension kick off for Women & Mens' Health brand Gx
06/201306/2015

Medical-Marketing Project Manager

IFB Stroder - Servier Group, Rome

Leading the relaunch of the brand Corlentor (SCAD and HF indications) in the hospital & retail market, following the Therapeutic Plan removal. BDG: 2,2M€ investment

  • Scientific Promotion (visual aid & detailing scheme)
  • CME/congresses planning and management
  • Follow up at Hosp level of Post Marketing Observational Studies
01/201201/2013

Junior Product Specialist

Pfizer Inc., Rome

Supporting the promotion of the pneumococcal vaccine Prevenar13.

  • Scientific information specialist targeting GPs (sales-6 months)
  • 6 months Marketing support (eg promo materials, mkt research)

Education

02/201105/2012

MASTER IN MARKETING AND COMMUNICATION, MIMEC

Bocconi University, Milan, IT
09/200509/2010

BACHELOR OF PHARMACY

University of Siena, IT

CERTIFICATIONS

02/201306/2013

ENGLISH FOR BUSINESS ADVANCED - C1 LEVEL

Malvern House, London, UK
09/201001/2011

PROFESSIONAL PHARMACIST QUALIFICATION

University of Siena, IT