Leading management of Pain, Respiratory & OTC business with focus across multiple source of business and diverse sales channels.
Definition and implementation of the Therapeutic Area new commercial model based on Brand and Generic products with a portfolio rationale.
Budget: 1.3 M €, Targets: GPs, Orthopedics, Pharmacists, Consumers
- Definition of established and NPI commercial models
- Sales Analysis and Forecasting
- Setting of new standards for Marketing activities KPIs tracking and measurement
- Definition and implementation of Pharmacy strategy: seasonal TVC, promotional sales, targeting and POS activity
- Definition and implementation of Medical strategy: KOLs management, medical communication and CME events