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Summary

Pharmaceutical Marketing & Sales

Proactive, target oriented and process optimizer. 

Keen eye for achieving growth objectives providing strategic direction, diverse perspectives and positive attitude.

Attentive in improving revenues and portfolio profitability, either for short and long range term. 

Core Competencies

  • Sales analysis, P&L management
  • Forecasting and gap analysis
  • Business Development strategic analysis
  • Portfolio strategy, product positioning
  • Marketing tactics

Work experience

Jun 2016Present

Brand & Territory Manager

Chiesi Group, Parma

Leading management of Muskle-Skeletal and Gastro portfolio (6 products) promoted to Orthopedics and Gastroenterologists.

In charge of:

  • Sales, forecasting and gap analysis
  • Definition and implementation of product positioning
  • KOLs involvement and management, scientific promotion and projects management
  • New launches evaluation by combining insights from medical, commercial, regulatory and business development
Jun 2015Jun 2016

Product Manager

Abbott EPD - Mylan, Rome

Leading management of Pain, Respiratory and OTC portfolio, targeting GPs, Orthopedics, Gastroenterologists and Pharmacy, managing a budget of 1.3M €.

Redesign and implementation of new business model based on the integration in the portfolio between Brand and Generics.

Line Extension kick off for Women and Mens' Health.

In charge of:

  • New launches: scouting, analysis and evaluation of new therapeutic areas opportunities
  • Forecasting, gap analysis and recovery plan strategy 
  • Management of sales channel mix (Wholesalers, Pharmacy and Hospital).
  • Definition and implementation of Pharmacy strategy for OTC products: seasonal TVC, promotional sales, targeting and POS activity
  • Project management and KOLs involvement
Sep 2013Jun 2015

Junior Project Manager

IFB Stroder - Servier Group, Rome

Leading the re-launch of the Brand Corlentor (ivabradine) on the hospital & retail market, with the indications Stable Coronary Artery Disease and Chronic Heart Failure.

Budget: 1.1 M €, Target: Cardiologists, Internists, GPs

In charge of:

  • Projects planning and optimization 
  • Coordination of the scientific communication at National & Regional level 
  • KOLs management and involvement
  • Sales data analysis and forecasting 
  • Follow up at hospital level of Post Marketing Observational Studies
Jan 2012Mar 2013

Junior Product Manager

Pfizer Inc., Rome

Implementation of scientific communication projects and business activities for Vaccine Prevenar-13, following the launch of a new product indication.

Target: GPs, Pediatricians, Hygienists, other specialists

  • Sales and Gap analysis
  • Communication tools and scientific promotion materials
  • Digital marketing projects: consumer & HCP website, newsletters
  • Planning and accomplishment of market researches tailored to HCPs
May 2009Sep 2010

Earlier experience

Research fellow, University of Siena Mar 2010 - Sep 2010

Pharmacist, Siena May 2009 - Mar 2010

Education

Sep 2005Sep 2010

BACHELOR OF PHARMACY

University of Siena

110/110

Jan 2011May 2012

MASTER IN MARKETING AND COMMUNICATION, MIMEC 

Bocconi University, Milan

30/30

Certifications

Sep 2010Jan 2011

PROFESSIONAL PHARMACIST QUALIFICATION 

University of Siena
Mar 2013Aug 2013

English for Business Advanced CEFR C1 Level

Malvern House, London, UK

Spoken Languages

  • Italian Native
  • Greek Mother Tongue
  • English Advanced (C1)
  • Spanish Business Professional
  • French Business Professional