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Andrea D'Alessandro

Pharmaceutical Senior Brand Manager

Summary

Proactive, target oriented and process optimizer. 

Keen eye for achieving goals providing strategic direction, diverse perspectives and positive attitude.

Effective communicator, active listener, marketer 

Core Competencies

  • Sales analysis, portfolio profitability improvement   
  • Forecasting and gap analysis
  • Business Development strategic analysis
  • Portfolio strategy, product positioning

Work experience

Jun 2016Present

Senior Brand & Territory Manager

Chiesi Group, Parma

Leading Muscle-Skeletal and Gastro portfolio (6 products - class A, medical device and food supplements) promoted to Orthopedics and  Gastroenterologist.

In charge of:

  • Sales, forecasting and gap analysis
  • Definition and implementation of product positioning
  • KOLs involvement and management, scientific promotion and projects management
  • New launches evaluation by combining insights from medical, commercial, regulatory and business development
Jun 2015Jun 2016

Product Manager

Abbott EPD - Mylan, Rome

Leading management of Pain, Respiratory and OTC portfolio, targeting GPs, Orthopedics and Pharmacies.

Redesign and implementation of new business model based on the integration in the portfolio between Brand and Generics.

Line Extension kick off for Women and Mens' Health.

In charge of:

  • New launches: scouting, analysis and evaluation of new therapeutic areas opportunities
  • Forecasting, gap analysis and recovery plan strategy 
  • Management of sales channel mix (Wholesalers, Pharmacy and Hospital)
  • Definition and implementation of Pharmacy strategy for OTC products: seasonal TVC, promotional sales, targeting and POS activity
  • Project management and KOLs involvement
Sep 2013Jun 2015

Junior Project Manager

IFB Stroder - Servier Group, Rome

Leading the re-launch of the Brand Corlentor (ivabradine) on the hospital & retail market, with the indications Stable Coronary Artery Disease and Chronic Heart Failure.

Target: Cardiologists, Internists, GPs

In charge of:

  • Projects planning and optimization 
  • Coordination of the scientific communication at National & Regional level 
  • KOLs management and involvement
  • Sales data analysis and forecasting 
  • Follow up at hospital level of Post Marketing Observational Studies
Jan 2012Mar 2013

Junior Product Manager

Pfizer Inc., Rome

Implementation of scientific communication projects and business activities for Vaccine Prevenar-13, following the launch of a new product indication.

Target: GPs, Pediatricians, Hygienists, other specialists

  • Sales and Gap analysis
  • Communication tools and scientific promotion materials
  • Digital marketing projects: consumer & HCP website, newsletters
  • Planning and accomplishment of market researches tailored to HCPs

Education & Certifications

Mar 2013Aug 2013

English for Business Advanced CEFR C1 Level

Malvern House, London, UK
Feb 2011May 2012

MASTER IN MARKETING AND COMMUNICATION, MIMEC 

Bocconi University, Milan
Sep 2010Jan 2011

PROFESSIONAL PHARMACIST QUALIFICATION

University of Siena
Sep 2005Sep 2010

BACHELOR OF PHARMACY

University of Siena

Spoken Languages

  • Italian Native
  • Greek Mother Tongue
  • English Fluent 
  • Spanish Business Professional
  • French Business Professional

Hobbies

Travels, Cinema, Football