Andrea Pedroso

  • Boca Gentil Resort | Jan Thiel | Willemstad
Andrea Pedroso

Brand Manager

Summary

Experienced brand manager in retail industry with strengths in customer service, sales and negotiations. Proven skills in marketing, advertising, product integration, and promotions. Successful in developing strategies that have resulted in an over 20% increase in new customers. 

Education

Education
2004 - 2010

BACHELOR IN LIBERAL ARTS

Universidad Metropolitana 
- Bachelor of Liberal Arts, Specialization in Business Administration, Management & Marketing     
- Bilingual in Spanish and English.

Work History

Work History
Jul 2013 - Feb 2014

Brand Manager Venezuela

L'Occitane en Provence.
- Directed and implemented visual merchandising for three retail locations(Sambil Margarita, Tolon Fashion Mall, Lider Shopping Mall)
- Developed, implemented and executed marketing initiatives and activities for the brand.
- Responsible for all Public Relations for the brand including Television, Radio, Brand Ambassador, Social Media.
- Directed and lead corporate training for retail personnel(new products, customer service, visual merchandising)
- Analyzed, monitored and implemented new strategies to respond to marketing trends (competitive products in the marketplace)
Oct 2010 - May 2013

Regional Manager Venezuela

OndadeMar and Birkenstock
- Analyzed and selected locations to open 7 new retail stores.
- Managed and directed contractors and logistics to create 7 distinct stores, ensuring the correct use of the brand image.
- Planned and executed business strategies to attract new customers.
- Developed, implemented and executed marketing initiatives and activities for the brand.(Showrooms, Fashion shows)
- Responsible for all Public Relations for the brand including Television, Radio, Brand Ambassador, Social Media.
- Produced and managed Photo-shoot for sister brand Birkenstock Venezuela.
- Responsible for 15 wholesale clients and meeting sales budgets. Directed and lead corporate training for retail personnel (new products, customer service, visual merchandising) 

Skills

Skills

Communications Skills

Exceptional listener and communicator who effectively conveys information verbally and in writing.

Teamwork

Resourceful team player who excels at building trusting relationships with customers and colleagues.

Planning/Organizing

Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.

Adaptability

Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.

LEADERSHIP AND COMMUNITY INVOLVEMENT

  • Volunteer at the Curacao Seaquarium

March – Jun. 2015 | Willemstad, Curacao

  • ESL Communication Skills Program Rice University
  March – Nov. 2014 | Houston, Texas

  • Lidera | Training program for youth in leadership.                                            Instituto de Estudios Superiores de Administración (IESA)                 

May 2012 – May 2013 | Caracas, Vzla. 

  • Fashion Management Program Universidad MonteAvila (UMA)

Sept. – Oct. 2011 Caracas, Venezuela

  • University Program of Broadcasting Universidad Central de Venezuela (UCV)

July – Oct. 2010 | Caracas, Vzla.                                                                                

  • Member of the Soccer team Universidad Metropolitana (UNIMET)

Oct. 2004– Oct. 2010 | Caracas, Vzla.