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Highly capable, results and execution-driven product manager. With 7+ years’ experience as a product manager and another 5 as a developer I’m passionate about mobile design, building quality products, driving results and increasing user engagement. I have successfully managed and developed innovative mobile and web products through their lifecycle - design, usability, development, analysis, and improvement phases. Adept at mobile development, strategic planning, agile development and people leadership.
Specialties: User centric design, empathy maps, team leadership and motivation, full product lifecycle, roadmap ownership, agile methodologies, wireframing, prototyping, user stories, UX design, minimum viable product, A/B tests, communication to stakeholders, product vision, brainstorming, use case models, market research

Work History

Oct 2016Current

Product owner


Responsible for the vision, roadmap and delivery of a new solutions that adds value for Wallapop's professional users, letting them conect with other users in a fast an easy way.
Wallapop is the number 1 mobile App in Spain with more than 12 Million registered users

  • Deeply understand Wallapop's mission and strategies, manage product vision for the cross-functional team, set qualitative objectives and quantitative goals
  • Define, monitor and analyze metrics for launched products and feed learnings back into product development process
  • Clearly communicate product plans, benefits and results, as appropriate, to a wide range of audiences, from internal stakeholders to all Wallapop employees.
Mar 2011Oct 2016

Product manager

  • Mobile product owner, defining and prioritizing features, building the rollout strategy, and quarterly release plan.
  • Lead product team of up to eight engineers/designers and revamped engineering processes, implementing weekly code sprints, agile methodologies, and code reviews.
  • Accountable for daily monitoring of web analytics and customer feedback and executing iterative optimization around KPIs
  • Work in sync with design/UX to conceptualize, design and prototype features from inception to build the optimal user experience
  • Act as the key product evangelist and guide for external users as well as internal teams.
Aug 2012Oct 2014



Ebentum was a start-up founded with other two workmates, with the idea of creating a social network to find and share events.

  • Created personas and use case models to characterize target customer base and inform feature decisions
  • Utilized A/B testing, conducted user studies, and analysed metrics across various systems to influence product decisions
  • Created the product roadmap at different stages and prioritized the different features
  • Developed the social network using Ruby on Rails and MongoDB database
  • Created and managed cloud architecture seeking efficiency in both performance and cost
  • Spread the platform through various social networks and live events

Jun 2006Mar 2011

Software developer

  • Designed and implemented a responsive webpage to query the information of our ERP using technologies like ruby on rails, twitter bootstrap and coffeescript.
  • Research of the Oracle Forms C APIs and create executables for massive changes in the ERP Spyro screens
  • Optimization of the internal libraries of the Spyro ERP for a more efficient working
  • Designed and implemented redundancy, replication and disaster recovery for production architecture


Dec 2015

Second prize-winner in the Gipuzkoapps mobile apps challenge (Spyro Now app)


Feb 2017

Professional Scrum Product Owner
Oct 2013Mar 2014

Management and leadership of teams

Urcola consultoría y formación
Sep 2004Mar 2006

Certificate of Higher Education in information systems  management

Zubiri - manteo


Spanish: Native              English: Advance              Basque: Native