Anca Macoviciuc (Maco)
Digital marketer, radio host & producer, interested in developing great products and tending for their growth and success
> 11 years of New Media experience: Online publishing, Content strategy & management, Product Management & Project Management
> 7 years of Digital Marketing experience as a Digital Consultant and Social Media Specialist
> 6 years of Radio production and Radio hosting as a Morning Show Producer & host
I am a creative project & content manager with 11 years of experience in digital media - product management, project management and digital marketing. I have contributed to many successful projects, while helping others grow.
I had also been a radio producer (TANĂNANA, RADIO 21, EUROPA FM), host (TANĂNANA Morning Show called #TANĂNIMINEAȚA, RADIO 21 Morning Show called #MATINALII21), Broadcast contributor and social media specialist for almost 6 years.
I have developed different online projects, managed editorial teams for five publishing companies as content manager and assumed the role of project manager for most of them. I have also managed twelve teams during the past 15 editions of Transilvania International Film Festival (Cluj-Napoca) - Accreditations, Online TV/ Video Content, Blogging, Social Media - and wrote more than 2000 articles for women magazines and different news or lifestyle websites.
I am driven, skillful & inspired to create & develop SOCIAL MEDIA/ NEW MEDIA/ RADIO/ TELEVISION/ PR/ cross-media &/ or integrated cool, smart & interesting projects and be involved in each and every part of the process.
Online Communication & PR, Social Media, Content Management, Project Management, Digital Marketing, , Community Management, Online Journalism, Broadcast Journalism, New Media, Blogging, Web-writing & analysis, Media analysis, Film Journalism, Event Production, Online Advertising, Casting, Talent Management.
In order to help students obtain an international marketing qualification with Chartered Institute of Marketing, „Institutul de Marketing” provides better locally based support for our overseas students through Oxford College of Marketing.
I am a member of the Association „Institutul de Marketing”, founder and editor of the new marketing oriented magazine Marketing Focus - www.marketingfocus.ro.
I created, developed & managed content for our Radio's web presence; I coordinated all online projects & contests and also the social media strategy; I was also in charge with tracking & reporting on all site metrics. I managed to drive traffic and grow the Facebook Community above targets.
As a Morning Show Producer & Host I was in charge with determining the structure of the broadcast, script editing & writing, tracking down interviewees, writing related/ promo news for the Web & PR departments, writing and presenting funny gossip news, coordinating the nitty-gritty parts of making a broadcast come together. I have also created and implemented the communication strategy (2010-2011), helped with online insights, projects and content management (2011-2013).
I was in charge of leading, organizing and coordinating all resources to support the online extensions of the publications in the Lifestyle Dept and their development.
I coordinated the programming, design and the content development teams of the following websites: 24fun.ro, tabu.ro, superbebe.ro, romantica.ro, jadore.ro. I was responsible for creating and managing the project schedule and report progress to project sponsors, team members and other stakeholders.
Together with the coordinators of the Lifestyle magazines and the online marketing team I developed cross-media projects, online special projects and campaigns (one of them being The Tabu Novel, the first NATIVE ADVERTISING project of the company, the first Online Chick-lit Novel written by the Tabu.ro users, online edited and sold in bookstores by Humanitas Publishing House)
I was also the first one to develop a multi-blog platform for a women magazine website (including the novel's main character blog), launch, extend and manage one of the editor-in-chiefs’ personal blogs bazavan.tabu.ro – later www.bazavan.ro - and also had my own blog on www.pandoras.ro.
I created, developed & managed the blog project, content & the blog team & volunteers; tracking & reporting on all site metrics.
As part of the Communication department, I cooperated with all key TIFF team members.
I was in charge with leading the planning and implementation of the new online project & facilitating the definition of project scope, goals and deliverables, defining project tasks and resource requirements;
I also coordinated special advertising projects/ campaigns, implemented and managed project changes and interventions to achieve project outputs, supporting online marketing plans.
I wrote and edited features and news for the lifestyle & showbiz section of the Viva magazine and the www.ziare.com website.
I managed the Guest, Staff, Crew, but also media and publicist accreditation process, including all administration aspects, and responding to the requests; I managed the accreditation desk and trained the volunteer team assigned to the accreditation desk
of accreditations; I also delivered and monitored all the accreditations, oversaw the work of the Accreditation Assistant and prepared accurate, thorough, and timely reports.
I managed a small editorial team and led them to traffic records (the website was soon included in the top 5 women websites on the market measured by www.trafic.ro at the time). I was in charge with proofreading, copy editing, developmental editing, line editing and editing for search engine optimization; organizing summary meetings and discuss future themes / materials; initiating/ developing special projects; contacting different specialists/ coaches in area of interest for iDieta.ro and propose partnerships; writing advertising articles when needed; moderating the iDieta.ro forum; delivering daily traffic & content reports.
I was the first to lead the News team, writing and editing in both English and Romanian (reaching weekly peeks of 50.000 vies/ article that made it to the top news.google.com sources in the World, Entertainment and Technology categories), while also outlining side projects.
I was responsible for developing, organizing and managing a 5000 people online database (including all professional actors and acting students, extras, stunts and models). I also worked for musical videos, TV commercials and served as a casting director for the movie “Love Sick” directed by Tudor Giurgiu.As the sole casting director of Libra Film and Rodeo Casting Services I was in charge with:
organizing auditions and interviewing performers for specific parts, considering such factors as physical size and appearance, quality of voice, expressiveness, and experience; submitting lists of suitable performers to Advertising Agencies, producers, directors, other clients (film-tv broad.) for final selection; Keeping talent files, including information, such as personality types, specialties, past performances, and availability of performers; arranging for screen tests of new performers; obtaining contractual agreement from performers on such items as salary or fees, program credits, residual payments, performance dates, and production schedules.
Masterat în Comunicare Audio-Video
Licența în Jurnalism și Științele Comunicării, Filmologie.