Summary

  • Senior Marketing Manager in an innovative Startup company, excellent ability to identify and develop business potential, service, sales and analytical oriented.
  • Passion and drive to touch un-developed arenas, defining and creating vision and strategy leading to result-oriented, successful and differentiated activities.
  • Marketing and consumer outlook, driving multiple and complex interfaces to collaboration and accomplishment of corporate goals, increased revenue streams, business committed to objectives.
  • Initiating and promoting complex and cross-organizational projects, comprehensive outlook, dynamic and creative approach to challenges, charismatic, assertive, focused on the end-game, striving for excellence, team player.
  • Proven ability in leading teams to professional and inter-personal synergy, supporting optimization and increase of processes and results.

Work History

Work History
2013 - Present

Head of Marketing and Analysis

Switch 

Part of the initial core team leading an innovative startup company aimed to disrupt the
pre-owned vehicle market in Israel. Creating a differentiated user experience and streamlined transaction.

 

  • Strategically leading the brand launch from market research through ideation to rollout and analysis
  • Establishing a new market category in the pre-owned vehicle market
  • Building product and brand identity from value proposition to business model
  • Managing a 4+M$ marketing budget to provide a cross-channel 360 customer experience, Utilizing social, content and offline and online initiatives
  • Leading business development activities creating partnerships with leading market players
  • Defining long-term roadmap for growth in demand, cost reduction and increase of revenue
  • Building a cross-organizational, cross-functional team defining business and operational processes

 

Key Achievements

  • 25% monthly increase in demands, creating growth engines from 1%-10% per transaction.
  • Establishing a digital platform, growing by dozens of % per month in full online quality conversions.
  • Creating an innovative brand, reaching 2nd place in the market awareness within 1 year.
2004 - 2013

Senior and Professional Management Roles 

YES Satellite TV

Customer Loyalty and Retention Sector Manager, The Marketing Division

  • Managing the existing clients’ private sector, 580K+ homes with annual revenues exceeding 1 Billion ILS.
  • Leading a team of marketing and product managers.
  • Planning and managing the marketing strategy, defining economic and pricing models according to client-focused marketing logic, and differential models in compliance with specific sectors.
  • Defining and leading strategic marketing initiatives in the customer experience, loyalty and customer retention worlds.
  • Formulating work processes and infrastructures: Review of local and global work processes in support of effective strategy definition.
  • Analyzing consumer behavior – market analysis and customer-oriented marketing.
  • Initiating marketing collaborations with external suppliers, in the content, technology and service worlds. 
  • Defining budget, business plans, conducting qualitative and quantitative analysis, monitoring results and activity trends, customizing accordingly.

Key Achievements

  • Launching the first customer loyalty plan budgeted at over 1M$, leading to positive dialog and 6% reduction in abandonment, stopping the effect of aggressive competition and regulation changes on abandonment and revenue loss.

 Service Quality Department Manager | Clients Division

  • Managing a multi-disciplinary department, supporting and monitoring the activity of the Clients Division – knowledge management, projects, revenue increase, organization & methods, systems analysis, reports, availability.
  • Defining and planning forecasts, budgets and work plans, leading to trends improvements and optimization of budget activities.
  • Managing and leading cross-organizational complex projects, towards comprehensive support of marketing activities, systems and technologies, creating optimal solutions to end-to-end customer experience.

 Marketing Projects and Revenue Increase Sector Manager | Clients Division

  • Establishing a project management array in the marketing and revenues increase arena.
  • Driving and leading internal and external interfaces, providing solutions to organizational and project needs, based on consumer and customer experience outlook.
  • Defining and monitoring work processes, goals, controlling effectiveness, receiving and analyzing reports.
  • Forming and managing pro-active activities towards revenue increase in the Upsale worlds to existing clients.

 Knowledge Management and Surveys Sector Manager | Clients Division

  • Establishing the knowledge management and client experience array: Defining and upgrading the system, leading to interfacing with external systems.
  • Cross-organizational support in activities with the Marketing, Sales and Business Development Divisions, meeting corporate business goals.
  • Managing client satisfaction surveys.

Education

Education
1999 - 2001

M.B.A

Ono Academic College
1996 - 1999

B.A

Tel Aviv University

Military service

  Instructor, Moran Unit, IDF