Head of Marketing and Analysis
Part of the initial core team leading an innovative startup company aimed to disrupt the
pre-owned vehicle market in Israel. Creating a differentiated user experience and streamlined transaction.
- Strategically leading the brand launch from market research through ideation to rollout and analysis
- Establishing a new market category in the pre-owned vehicle market
- Building product and brand identity from value proposition to business model
- Managing a 4+M$ marketing budget to provide a cross-channel 360 customer experience, Utilizing social, content and offline and online initiatives
- Leading business development activities creating partnerships with leading market players
- Defining long-term roadmap for growth in demand, cost reduction and increase of revenue
- Building a cross-organizational, cross-functional team defining business and operational processes
- 25% monthly increase in demands, creating growth engines from 1%-10% per transaction.
- Establishing a digital platform, growing by dozens of % per month in full online quality conversions.
- Creating an innovative brand, reaching 2nd place in the market awareness within 1 year.