Work experience

Work experience
Feb 2011 - Apr 2015

Marketing Executive

Singapore Indian Development Association
  • Set up Facebook Page and took it from 0 to over 14,000 highly targeted fans
  • Managed day-to-day social presence and content distribution/curation on Facebook and Twitter
  • Responsible for all online marketing on Facebook, Youtube and Google Adwords.
  • Built and A/B tested robust email marketing campaigns to a database of 8,000+ unique recipients.
  • Responsible for in-house video production; built a budget-friendly production suite from the ground up
  • Collaborated with other departments to produce video for promotion, events, education, fundraising, and internal use
  • Coordinated with outside producers, directors and camera operators; managed teams of video professionals on various projects
  • Optimized website content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages
  • Designed marketing materials, including posters, document templates, PowerPoint presentations, and other print media.
  • Initiated and oversaw the organisation’s adoption of Google Apps
2005 - 2008


Verite Productions Pte Ltd
  • Developed and designed effective proposals for Channel NewsAsia, Suria and Vasantham Central
  • Wrote and directed television format for broadcast on national channels
  • Created comprehensive and accurate budgets with project parameters for assigned television productions
  • Managed and supervised 5-8 persons production crew in studio and on location
  • Effectively managed and directed talents with authority in field shoots, studio shoots, and voice-over recording sessions in Singapore, India, Egypt and Thailand.
  • Liaised and negotiated with companies like Canon, Pokka, PUB, the Indian High Commission and the Egyptian Tourism Board to secure sponsorship and support
  • Initiated and executed revamp of company website
2006 - 2008


  • Researched and wrote several TV dramas and comedies for both Channel 5 and Vasantham.


2009 - 2009

Diploma in Screenwriting

Syd Field's Screenwriting Masterclass

TV Writing

  • Living with Lydia (2004) - Mediacorp TV
  • Padigal (Stages of Life) (2005) - Blue River Pictures
  • Subra & Friends 2 (2006) - Blue River Pictures
  • Ilamai Payanam (2007) - Eaglevision
  • Mudivu (2007) - Eaglevision
  • Wasiat (2008) - Verite Productions
  • Goal 2 (2008) - Eaglevision
  • PIK (2009) - Verite Productions
  • Delivering Suzy (2009) - Verite Productions
  • Rehai (2010) - Verite Productions
  • Anything Goes! (2010) - Verite Productions
  • Rojak (2016) - Verite Productions

TV Production

Minsara Kanavu (Electric Dreams, 2007) - Assistant Producer
A reality series by Vasantham Central and Verite Productions that will give 6 teenagers a chance to direct their own short films, with the guidance of industry professionals.

Uthavum Karangal (Helping Hands, 2007) - Producer, Director
4 Singaporean secondary school children take part in carefully chosen community assistance programs in three countries around Asia - Singapore, Thailand & India. A reality show by Verite Productions, commissioned by Vasantham Central.

Wasiat (The Will, 2008) - Concept, Scriptwriter
A mockumentary for Suria with a never-before-seen format on local TV.

Rusiyo Rusi 3 (2009) - Assistant Producer
The 3rd season of the wildly popular travel cooking series, Rusiyo Rusi, hosted by Kumar. This time, Kumar goes on a delicious journey though Turkey and Egypt to hunt down the best of the food and culture that these countries have to offer.


2nd prize, Total Defence Digital Moves 
Singapore to Defend

Bronze prize, Crowbar Awards 
Death for a Living

Golden Pen Award, MDA National Scriptwriting Competition -
On the Convergence of Realities

Best Newcomer Director, Short+Sweet Singapore 
How Do You Like Me? How Do You Want Me Now?

Best Drama, Pradhana Vizha 2010 
Rehai 2