Download PDF

Work experience

2017Current

Associate Lecturer 

School of Technology for the Arts, Republic Polytechnic
  • Delivering modules: Media Platforms & Photography Techniques
  • Participating in lesson briefings and review sessions as required by the Module Chair
  • Attended training as required by policies for adjunct lecturers
20162017

Assistant Manager (Social Media & Online Comms)

National Environment Agency
  • Developed digital content, e.g. informational videos and clips, corporate video, to strengthen NEA’s public communications outreach efforts.
  • Developed a corporate online communications and social media strategy and policy, using digital content to enhance the effectiveness of NEA’s public communications outreach efforts.
  • Assisted in digital content curation of NEA’s corporate online and social media assets.
  • Provided online monitoring and support on online and social media platforms in order to support issues management and crises communications.
20112015

Marketing Executive

Singapore Indian Development Association
  • Set up Facebook Page and took it from 0 to over 14,000 highly targeted fans
  • Managed day-to-day social presence and content distribution/curation on Facebook and Twitter
  • Responsible for all online marketing on Facebook, Youtube and Google Adwords.
  • Built and A/B tested robust email marketing campaigns to a database of 8,000+ unique recipients.
  • Responsible for in-house video production; built a budget-friendly production suite from the ground up
  • Collaborated with other departments to produce video for promotion, events, education, fundraising, and internal use
  • Coordinated with outside producers, directors and camera operators; managed teams of video professionals on various projects
  • Optimized website content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages
  • Designed marketing materials, including posters, document templates, PowerPoint presentations, and other print media.
  • Initiated and oversaw the organisation’s adoption of Google Apps
20052008

Writer/Director/Producer

Verite Productions Pte Ltd
  • Developed and designed effective proposals for Channel NewsAsia, Suria and Vasantham Central
  • Wrote and directed television format for broadcast on national channels
  • Created comprehensive and accurate budgets with project parameters for assigned television productions
  • Managed and supervised 5-8 persons production crew in studio and on location
  • Effectively managed and directed talents with authority in field shoots, studio shoots, and voice-over recording sessions in Singapore, India, Egypt and Thailand.
  • Liaised and negotiated with companies like Canon, Pokka, PUB, the Indian High Commission and the Egyptian Tourism Board to secure sponsorship and support
  • Initiated and executed revamp of company website

Education / Certifications

20152015

Creating a Social Media Strategy

Hootsuite University
20092009

Diploma in Screenwriting

Syd Field's Screenwriting Masterclass

TV Credits

  • Living with Lydia (2004) - Screenwriter - Mediacorp TV
  • Padigal (2005) - Screenwriter - Blue River Pictures
  • Subra & Friends 2 (2006) - Screenwriter - Blue River Pictures
  • Electric Dreams (2007) - Assistant Producer - Verite Productions
  • Ilamai Payanam (2007) -Screenwriter - Mediacorp TV
  • Helping Hands (2007) - Producer / Director / Screenwriter - Verite Productions
  • Mudivu (2007) - Screenwriter - Mediacorp TV
  • Wasiat (2008) - Concept / Screenwriter - Verite Productions
  • Goal 2 (2008) - Screenwriter - Mediacorp TV
  • PIK (2009) - Screenwriter - Verite Productions
  • Delivering Suzy (2009) - Concept / Story Development - Verite Productions
  • Rusiyo Rusi 3 (2009) - Assistant Producer / Cameraman - Verite Productions
  • Rehai (2010) - Screenwriter - Verite Productions
  • Anything Goes! (2010) - Story Development / Screenwriter - Verite Productions
  • The Surprise Party (2012) - Screenwriter - Verite Productions
  • Sixth Sense (2016) - Screenwriter - Blue River Pictures
  • Rojak (2016) - Screenwriter / Story Development - Verite Productions

Selected Web Projects