Ananda amelita

  • Bandung West Java
Ananda amelita

Education Background

Jan 2012 - Present

Faculty of Economics and Business

Universitas Padjadjaran, Bandung

Majoring in Management, specific in Human Resources Management

(current GPA : 3.51)

2009 - 2012

Senior High School

Labschool Jakarta

2014 - Present

English Course

The British Institude

Work experience

Work experience
2013 - Present

Co-Founder and Head of Brand&Public Relation

White Igloo Slush
  • Conducted a market research on taste preference and price positioning that became crucial to the company's overall strategy
  • Shaped the marketing and brand strategy that resulted in an increase of over 300% instagram followers in the span of 3 days
  • Initiated an on-site sales program that ensued in the total sales of over IDR17.000.000 in one event
2013 - 2014

Creative Program 

Collaborative Event Organizer
  • Produced the concept and implementation plan for a regional event that attracted more than 2200 visitors
  • Searched and attracted 8 food tenants with the total sales of IDR20.000.000 in one day

Technical and computer skills


Able to Work Under Pressure

Leading a Work Group

Has Strong Willing to Learn


Including time management

Event Management

Planning, organising, actuating, and controlling an event

Adobe Photoshop

Understand basic photo editing

Microsoft Office

Microsoft Word, Power Point, and Excel

organisational Experience

Jan 2014 - Nov 2014

Vice President

Mahadharma the Festival
  • Led 3 divisions and over 70 people
  • Successfully implemented the event using only 60% of the estimated budget
  • Created the creative content plan and event ambience attracted over 1200 visitors
Dec 2013 - Sep 2014

Program Director

Bandung Road Trip
  • Formed the initial content plan and execution strategy that would later be used to attract over than 210 numbers of participants. Twice the number of the previous year's participants
  • Managed 3 divisions and over 80 people in the span of 9 months
Feb 2014 - Sep 2014

Head of Brand Activation

Keuken by HouseTheHouse EO
  • Worked with and coordinated 7 corporate sponsors for the purpose of showcasing each brands in creative manner
  • Planned and executed 7 tailor-made creative brand activation that attracted over 13.000 number of visitors
2013 - 2014

Assistant Manager of "Event Organizer Club" 

HIMA Management UNPAD
  • Assisted in managing a team of 9 people for over one year in launching 4 large scale events
  • Responsible for the accounting and financial activities for all events that resulted in an overall reduction of the forecasted budgets
  • Improves the quality and execution system for each event that has seen an increase of over 60% attendees in average


  • Human Resources Management
  • Marketing & Branding
  • Employer Branding

Words Used to describe me

  • Passionate
  • Good Work Ethics
  • Idea Generator
  • Great Team Player
  • Hard Worker