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Work experience

Nov 2008Present

Marketing Strategy Consultant

Providing marketing, sales and business strategy consulting to growing and evolving firms in this difficult economic climate. Projects include:-  Authoring business plan resulting in a $5 million capital raise-  Coordinating and managing business plan related activities with vendors and consultants-  Creating impactful and engaging executive summary generating interest leading to several investor meetings-  Developing sales strategy and targeting through market data and research for green start-up firm-  Implementing go-to-market branding and marketing strategy for SaaS firm-  Devising value proposition and positioning collateral for large insurance carrier-  Gathering and reporting competitive intelligence for Fortune 100 firm for new product launch strategy

-  Assisting national marketing conference with strategic planning to exceed attendance goals

-  Helping a local non-profit with marketing and social media strategy increase awareness and donations

Feb 2010Apr 2011

Web Producer

Capstrat

-  Produced and managed large scale websites and interactive projects from strategy to launch on time and budget

-  Engaged with clients to define and measure business goals ensuring success for their interactive projects

-  Created, managed and optimized client email marketing campaigns

-  Contributed to social media strategy for Company and clients-  Drove the implementation of search, design, content and user design strategies

-  Researched marketing technologies to make recommendations to Company and clients

-  Managed cross-functional teams to successfully complete projects within scope and budget

-  Developed and maintained budgets and timelines for interactive projects

-  Maintained client relationships and provided strategic recommendations and guidance for online marketing

-  Leveraged research and data in writing client proposals and briefs winning over $250K in new business in 2010

May 2007Oct 2008

Marketing Strategy Manager

Benefitfocus.com

-  Created, tracked and optimized email marketing campaigns

-  Planned and executed award-winning premium executive campaign resulting in increased sales opportunities and condensed sales cycles

-  Leveraged CRM data to create target customer profiles and segementation-  Developed and maintained internal corporate blog-  Monitored and improved corporate website analytics and SEO driving increased hits and better search results-  Devised ROI, budget and financial models for potential customers contributing to over $2 million of new sales

-  Communicated competitor and customer market intelligence to cross-company constituents including      executives, sales and product management

-  Managed $25K market research project to drive new product features, messaging and targeting

-  Provided CRM training and technical support to team members for best utilization practices-  Created and maintained competitor, customer and industry analysis and research-  Designed and implemented new processes and requirements for CRM customer, competitor and contact management-  Selected and negotiated with vendors saving 10-30%-  Organized and scheduled tradeshows and sales events -  Co-authored industry white paper identifying market shifts and industry trends

Jul 2006Nov 2006

Marketing Consultant

SBTDC (Small Business Technology and Development Center)

-  Mined customer data for further development of a SBTDC client’s marketing program-  Analyzed client’s customers and competitors through research and data analysis -  Gathered relevant client information to improve marketing initiatives and grow customer base-  Examined financial and geographic data to gain market insight-  Maintained client relationship and updating stakeholders-  Recommended marketing strategies and actions to clients

Feb 2006Jul 2006

Marketing Intern

Cree

-  Researched lighting and relevant industries for new product opportunities-  Identified and redirected $1 billion business opportunity through research and analysis-  Analyzed customer segmentation and competitive landscape-  Generated over 40 solid sales leads to develop into $20 million in new revenue-  Contributed research and strategies to solid-state lighting business development team

20052005

Marketing Intern

VFC

-  Analyzed and suggested improvements for Wrangler.com and e-commerce strategies to the Vice President of  Business Strategies for improved customer experience-  Assisted with post-integration internal audit between Vans and VFC to realize $5 million in cost savings-  Contributed to a cross-disciplinary team to strategize a future female mass-channel product line-  Formulated marketing and business plan for mass-channel accessory line-  Estimated the potential business opportunity of Wrangler Jeanswear brand extension-  Collaborated with marketing communications manager of Lee Jeanswear on marketing and promotional strategies

Education

20042006

MBA

-  Semester exchange student at Copenhagen Business School in Copenhagen, Denmark -  Formulated and analyzed a marketing research project for local non-profit-  Winner of the 2004 Graduate Symposium essay contest

Award winning marketing campaign

Marketing Collaterial

Competitive Analysis

Portfolio

Other

Blog Posts

Summary

Goal-oriented, results driving marketing professional with experience in the following:

-  Direct marketing strategy and analysis -  Online marketing and social media strategy-  Website analytics and SEO-  Building and maintaining customer and vendor relationships-  Marketing campaign and project management-  Product branding, positioning and awareness-  Marketing communications-  Tradeshow and event planning-  Customer, competitor and industry research and analysis-  Microsoft Office, CRM, Salesforce.com, Google Analytics, Dreamweaver, Photoshop, HTML