Marketing Strategy Consultant
Providing marketing, sales and business strategy consulting to growing and evolving firms in this difficult economic climate. Projects include:- Authoring business plan resulting in a $5 million capital raise- Coordinating and managing business plan related activities with vendors and consultants- Creating impactful and engaging executive summary generating interest leading to several investor meetings- Developing sales strategy and targeting through market data and research for green start-up firm- Implementing go-to-market branding and marketing strategy for SaaS firm- Devising value proposition and positioning collateral for large insurance carrier- Gathering and reporting competitive intelligence for Fortune 100 firm for new product launch strategy
- Assisting national marketing conference with strategic planning to exceed attendance goals
- Helping a local non-profit with marketing and social media strategy increase awareness and donations