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Community Activities and Leadership Positions

GVAHIM - Communications & PR Manager

MINISTRY OF FOREIGN AFFAIRS - Project Member of the Information Department

Division for Media & Public Affairs. 

 HELPUSWIN - Project Manager, Head of the French Desk

Advocacy organization. Initiative led by top bloggers and volunteers, powered by StandWithUs and the IDC Herzliya. 

B'NAI BRITH - Project Team Member

B'nai B'rith International, the global voice of the Jewish community, is the most widely known Jewish humanitarian, human rights, and advocacy organization. Since 1843, BBI has worked for Jewish unity, security, continuity, and tolerance.  BBI's reach extends to more than 50 countries around the world.

Summary

Marketing and communications professional with broad expertise and international experience, having lived in Paris, London, Madrid, Sydney, New York and Tel Aviv. 

Involved in French-Israeli economic trade relations, cultural, scientific and technological cooperation.My Professional Experience:- Online Marketing and Social Media Marketing- Public Relations and Event Management- International Marketing and Communications- International Relations- Business Development - Advertising and Branding- Management- Media

Sectors: Media, Non-Profit, Internet, Public, Corporate, Entertainment, Music, Luxury, Fashion... Community Activities and Leadership Positions:Gvahim - Communications & PR Manager.MFA - Project Member, Division for Media & Public Affairs. HelpUsWin - Project Manager, Head of French Desk. B'nai B'rith - Project Team Member

Work experience

2010Present

Communications & PR Manager

Gvahim

Non-Profit Organization helping high-caliber olim realize their professional aspirations in Israel and providing them with a social anchor for a successful aliyah.- Devise marketing and communications strategies - Manage communications, PR and media relations - Identify and build strategic partnerships - Organize conferences and networking events - Develop a wide personal network among key players in the global market - Develop a deep knowledge of various fields in the Israeli market- Web 2.0 marketing

Jan 2010Present

International Marketing Communications Consultant

Consulting
  • Marcom: strategy & implementation
  • Social media: strategy & implementation
  • Internet marketing
  • Offline & Online PR
Clients (present/previous): Gvahim, IsraelValley, Israel-France Chamber of Commerce, Bardugo Events, Sur Mesure...
Sep 2012Present

Marcom- International Market

Alpha-Bio Tec

In charge of Europe, South America, Asia, India, ect.

Jul 2008Jan 2010

Affiliate Marketing Manager

IGM (Online Media)

World's leading internet company listed on the London Stock Exchange. The group has employees and customers throughout the world. 

  • Business Development
  • Daily affiliate management
  • Monitor activity, analyze performance, identify areas of improvement
  • Work closely with Marketing Director to expand the affiliate program
  • Initiate new campaign ideas, incentives and offers
  • Represent the company at trade shows & industry events
Dec 2006Jun 2008

Communications & PR Manager

Jerusalem Plus (Online Media)

International Jewish Web live radio targeting the Jewish community worldwide. 

  • Devised communication and marketing strategies to launch a new online radio station
  • Built brand awareness and image
  • Responsible for managing advertising, trade marketing, press & public relations
  • Managed radio programming & broadcasting
  • Responsible for hiring and supervising salesmen, journalists and technicians
  • Achieved global brand awareness ranking in the top 3, reached 5,000 listeners in a month
Jan 2005Jan 2006

Marketing Specialist

IMG Artists New York

World leader in the arts management business. With offices in the USA, Europe and Asia, it delivers an international suite of capabilities including the management and touring of the top musicians, dance companies, orchestras, and attractions. 

  • Managed artists, including their marketing, PR and promotion
  • Contract negotiation and budget management
  • Created a global database of business development contacts
  • Conducted research for a massive grassroots marketing campaign covering all areas of the United States and several global locations
Jan 2001Jul 2002

Communications & PR Manager

France 2 TV Channel

Leading talk show with celebrities in the news spotlight from different walks of life such as sport, politics, entertainment and more. 

  • Managed communications, PR and programming for the talk show
  • Researched and invited high profile celebrities
  • Collaborated with international journalists and press agents
  • Managed a production team of 5 employees

Social Media

Education

20042005

MBA

ESCP Europe, European School of Management

An international programme in general management. In 2 countries.ESCP Europe is consistently ranked within the top 10 European Business Schools by the Financial Times.I studied in Paris and London, and did my internship in New York.

20022003

Master

1 year MA degree at Macquarie University, Sydney, Australia.A variety of fields of study, including Media Communication, International Relations and Cultural Studies. International Communication is itself a field of study embracing communication and development; cross-cultural communication; international telecommunication policy; political economy of IC, international information flows and cultural globalisation.

19972001

BA

ISCOM

ISCOM is a Graduate School of Communication that features an innovative programme. It provides professional training built upon a solid foundation of collaboration with the world of advertisers, agencies, professional organizations and departments.

Skills

New Media
Social Media and Internet Strategist. Web 2.0 Consultant for the profit and non-profit sectors.
Language Skills
Language Skills: Native French Speaker; Bilingual English-Spanish; proficient in Hebrew.