Ana Louie

Ana Louie

Web Designer

  • Metro Area NY

My role as Digital Communications Associate is to act as a liaison between communications, program, creative, and technology teams as well as our tech provider to update and maintain our nine web properties. We have many bodies of work which require new websites, landing pages for various issue areas, e-advocacy and e-mail marketing initiatives which includes news and announcements, email newsletters, social media memes, and uploading videos. Fluent in HTML, layout, coding, photo retouching/image optimization, launching complex email and e-advocacy campaigns, and related landing pages.

Work History
Work History
Dec 2009 - Present
Digital Communication Associate

Manage end-to-end coordination and production of e-mail marketing campaigns which includes briefing process, HTML coding, set-up, testing, content change requests (e.g. images, graphic design, tracking codes, light proofing), scheduling, deployment of e-mail campaigns in various ESP environments (Pardot, ExactTarget, MailChimp, Blackbaud Sphere). Circulate draft and final proofs of campaigns to key stakeholders, consolidate feedback, and resolve conflicts. Provide monthly campaign performance metrics to drive fact-based decisions on email planning including A/B testing.

Spin up new Drupal websites, build content pages with HTML code, update content through an industry-standard open-source CMS (Drupal, Blackbaud Sphere). Design, code, and edit landing pages, update web content and edit images in Photoshop. Build web pages in Cvent registration system, upload text and images, events, speakers and ticketing information in preparation for a successful Equity Summit 2015 complete with digital registrant check in.

2007 - 2008
Web Designer & Consultant
Crescent Leaf Technologies

Code, test, deploy and update webpages from PSD files.

Clients: Eduardo Pasta, Tracy Dockray, Diane Forley, Manhattan Orthopedic, Psycho Therapists NYC, Taskmasters USA, Demand Equity Now

2002 - 2008
Email Marketing Consultant
St Jacques Marketing,

Coordinate, lay out and deploy external email marketing campaigns for weekly/monthly newsletters for Clinique, Origins, Bobbi Brown, and ADP

2002 - 2007
Web Designer & Consultant
Aquent, InterMedia Advertising Group

Design landing pages, special features, email newsletters, sweepstakes and banner ads for Maple Leaf Farms, Bertolli Olive Oil, Carapelli Olive Oil, Turning Leaf Wine, Loréal, Colorado Tourism, Nissan Quest , Seiko and Reward TV. Generate monthly email newsletters. Improve user interface for Sesame Holiday Workshop web page.

Clients: Condenet, Martha Stewart Omnimedia, Gerson Lehman Group,, CTW/Sesame Workshop

Redesigned several of client’s websites, set up tracking in Google Analytics and report on metrics based on client’s needs. Identify resources, gather information and extract relevant information for marketing initiatives on client’s behalf.

Clients: New Chinese Art, US-JF, JFK Institute, FIAC Foundation, FredaLA, Palazzo Antellesi, Stinky Minky, Sens Production, Argot Pictures, Posteritati, Gill Graphic Design

1997 - 2001
Web Designer
Grey Interactive, Xceed, Inc

Build HTML templates from raw format design files. Complete high-end projects in deadline-oriented environments with creative and technical teams. Incorporate code revisions and update content for existing clients' websites. Clients: Stouffers, Buitoni Pasta, Lean Cuisine, Wal-Mart, Hasbro, Liz Claiborne, Cover Girl, Chase Bank, Pantene, Pringles, Cover Girl, Dell.

Open Source training


Noble Desktop

Photoshop CS6, InDesign

NYU School of Continuing & Professional Studies


School of Visual Arts

Graphic Design

Pratt, School of Professional Studies 

Graphic Design

Bachelors of Art - Communications & Broadcasting
CUNY College of Brooklyn

Acrobat, Blackbaud Sphere, Dreamweaver, Drupal, HTML/CSS, Illustrator, InDesign, Microsoft Office Suite, Photoshop CS


Pardot, ExactTarget, MailChimp