Ana Fernandes


Looking back to my professional journey I realize that the projects that fulfill me where the ones I accomplish with more success and pleasure.

What fulfills me?

The sense that when I wake up to go to work I know that my actions could matter, they have impact on business processes and on others (colleagues, customers or shareholders). I am pragmatic and that’s why things for me just make sense when we reach some result that can touch someones life!

Work History

Work History
Jun 2010 - Present

HR Development Manager


In 2010 assumes new responsibilities launching Talent Business Area

Main achivements:

• Organizational and Motivational survey

• Lauching the Company Performance Appraisal System

• Tracking Key Performance Indicators to implement new learning solutions

• Design and implementation of a Career Development Program

• Definition of HR plan action with the Board

Main ongoing challenges:

• Annual Data Survey for core RH indicators

•Job Evaluation System

• Endomarketing strategy as a driver to Manage Results

• Review and development of Succession plans

May 2004 - May 2010

Sales Channel Manager


As HR Sales Channel Manager the main responsibilities concerned market research of sales entrepreneurs, lead the training programs, pipeline sales entrepreneurs integration with the partners and follow sales KPI's.

Main Achievements:

• Reset Recruitment & Selection Model and Procedures

• Design and implementation of new Integration Program for sales entrepreneurs

• Redefinition of the Training Program – Internal Training course vs training on the field with the sales partners and performance/soft skills assessment system

• 25% reduction of partners dropouts after 3 years;

• In 4 years the weight of the channel increased 20% in the Company's portfolio.

Jan 2001 - Jan 2003

HR Specialist

Telecom Start-up

Started to work since the launching of the Company, involved in implementation of the business plan focusing on HR Recruiting

• Model construction and recruitment policies

• Development and implementation of website and intranet pages concerning HR area

• Management of national and international consulting contracts

• Headcount controlling and reporting to CEO

• Involvement in business plan simulation for 3G

• Contract negotiation and outplacement

Jan 1997 - Jan 2001

SAP Consultant


As IT Consultant participated in 3 major projects -  TMN, GM and STCP (public transport governance):

• within the client I was responsible for business processes survey, subsequent design, implementation and 

parametrization - Sales and Distribution - SAP R / 3

• Built and implemented of a training plan for employees covered under the new system and HR Sales and Distribution SAP R / 3


2002 - 2003

Post Graduation

Universidade Católica Portuguesa

Executive Education - Advanced Program in Human Resources (PARH)

May 1999 - Jun 1999

SAP Academy

SAP Academy - Philadelphia (USA)

Sales & Distribution

1992 - 1997

5 years degree

Instituto Superior de Psicologia Aplicada

Social and Organisational Psychology

1990 - 1992

High School Education

Escola de Santo André




Talent Management

Performance Management


Human Resources





Career Management

Job Analysis

New Business Development

HR Consulting


Team Building

Sales Management

Team Leadership

Change Management

Organizational Development


2014 - 2014

ISCTE / Católica Business School / SGD

Global Management

Integrated training with theoretical content, direct observation teams and
decision making in a management simulation game.

2013 - 2013

Leadership Development Program

Nova Business School

Topics: Positive Leadership, High Performance Teams Management and Upwards Management

2012 - 2012

Managing by objectives and evaluate results

Católica Business School

Topics: Management by Objectives, Performance Team and Individual and Rewards Systems