Printing tool Download PDF


• Inaugural inductee into the New Jersey Social Media Hall of Fame, 2010.

• Member of The Miami Herald team who won the 1992 Pulitzer Prize for Public Service for coverage of Hurricane Andrew.


I spent nearly 20 years as a professional daily newspaper journalist before the Great Newspaper Culling of 2008.

Overnight, I made the transformation from old media to new. I've been featured in articles on The New York Times, Forbes and PRNewswire. I've been published on The Next Web, Slashdot's Business Intelligence and Punk Views on Social Media.

I've also been a guest or guest host on several well-known podcasts, including Pulse on Marketing, The Drill Down, The Urly Show and Social Blade.

An inaugural inductee of the New Jersey Social Media Hall of Fame, I've spoken at many conferences and events, including SXSW Interactive, Columbia University's Social Media Weekend, SMX East, Internet Week, ROFLCon and Affiliate Summit East.

Not least, I am married to the most supportive husband in the world and have two young sons.

Oh, and I'm also known as the Bacon Queen, running the only bacon news aggregator on the Internet. Take that, Matt Drudge.

Work experience

Dec 2008Present

Chief Cook and Bottle-Washer

Amy Vernon LLC

Freelance writer and editor (ranging from tech to humor and everything in between) and new media strategist for a variety of companies, ranging from individuals to Fortune 500.

Jul 2012Present

GM, Social Marketing

Internet Media Labs

Run the social marketing practice for an Internet startup that builds technology platforms that allow publications, businesses and brands to make meaningful connections with users.

IML leverages intelligent automation, or SmartAgentsTM, to "decode" the Digital DNA of the Internet, linking and interacting with consumers to create new engagement paradigms.

Our mission is simple but ambitious: To facilitate and ultimize the ability of advertisers to connect with consumers.

May 2011Mar 2012

Vice President of Strategy and Alliances

Hasai / KPA

Worked with clients to determine the best strategies in digital and social media marketing.

Aug 2010Mar 2011

Vice President, Social Media Marketing

BlueGlass Interactive, Inc.

• Oversee all social media marketing efforts for clients of BlueGlass Interactive, among the company's Content, Viral, Blogger Outreach and Social Media divisions.• Supervise more than a dozen staff who work with clients on strategies for content, viral, Facebook, Twitter, Tumblr, Meetup, Foursquare and other efforts.• Help the company identify social media marketing trends and determine which new opportunities should be incorporated into client strategies.• Represent the company in speaking engagements around the country.

Mar 2010Aug 2010

Open Source Blogger

Network World

As a blogger for Network World, cover Open Source with an eye toward enterprise. Subjects covered have included Joomla!, Drupal and the safety of open source software.

Feb 2000Dec 2008

Metro Editor/Rockland and blogger

The Journal News/

• As metro editor of the Rockland edition, I ensured a staff of up to 17 reporters covered the daily news of this county of nearly 300,000 residents. We had our own front page and local section, generally filled with staff-produced articles. Our edition accounted for a third of the paper's circulation and a significant percentage of the daily page views. After staff cuts, I took on the additional role of education editor, a job I had filled for my first year at The Journal News.• I co-ran the TV blog, Remote Access (; created, administered and occasionally wrote on the Inside Rockland local news blog (; administered and wrote for The Hall Monitor education blog (, including a project where we published lists of graduates from as many as would provide the info of the 80+ high schools and colleges in the three counties in's coverage area, which garnered significant page views; and contributed to the parenting blog, "ice cream is not for breakfast" (, one of six moms wroting about the challenges of feeding our children.• Developed skills in SEO and social media. First developed my social media profile, driving a siginificant amout of traffic to, including one story that garnered 32,000 hits in one afternoon.

Jul 1997Feb 2000

Deputy Metro Editor

East Valley Tribune

Started as a reporter, moved up to Assistant Metro Editor, was Acting Metro Editor for a few months and then was promoted to Deputy Metro Editor.• As a reporter, I was part of a team that won a Thomson newspapers award for in-depth reporting on the water situation in Arizona.• As an editor, I managed reporters who covered education, religion and health, as well as producing special sections and managing large data releases from the state Education Department.• As Deputy Metro Editor, I also was in charge of the Sunday paper - enterprise planning, story assignments and line editing.

Sep 1991Jun 1997


The Miami Herald

Covered cops, obits and municipal government in my nearly six years here. During that time, I was a member of the staff that won the Pulitzer Prize for public service for coverage of Hurricane Andrew. Evacuated with co-workers and my bosses for the duration of the storm, I was among a group who worked almost nonstop for two days to help put out an extra edition before the storm hit and two editions in the immediate aftermath.

Jun 1990Sep 1990

Reporting intern

The Courier-Journal

Covered everything from cops and courts to planning and zoning.

Wrote a story about the family reunion of siblings who'd been separated at a young age by adoption when their father went to jail after a bar fight and their mother was unable to afford to care for all but the two eldest. Two sisters were still missing; one found her family due to my article and I covered the tearful reunion.




Northwestern University
concentrations in Spanish and history


I have long been a Tumblr evangelist and about six months before the platform exploded, I was telling anyone who would listen how it was about to emerge as one of the top platforms to use. I have helped clients successfully use Tumblr to enhance their community.
I have helped many clients build targeted followings on Twitter, and helped them use the platform to enhance their brand.
I've helped many people set up their LinkedIn profiles and set up and run various LI groups.
Facebook pages
I have set up and installed applications on dozens of Facebook pages for clients and for friends. I'm skilled in setting the pages and finding the best applications for their needs.
A skilled user of the open-source equivalent of Microsoft Office.
Writing basic HTML/CSS
Wordpress blogging platform
Microsoft Office


Mark Washburn

Mark was the State Editor of The Miami Herald during my time there. While I never worked directly for him, he was a mentor and was very aware of my work and my work ethic.

Eric Zorn

Eric was one of my first instructors at Northwestern University. We have kept in touch through the years and he has kept tabs on my career. He can speak to my evolution from college student to professional journalist to freelance digital journalist/consultant.

Anthony Davenport

Tony was my immediate supervisor for nearly eight years and had held the metro editor position for several years before I moved into it, so he was exceptionally aware of the challenges of the job.

Tony is now a freelance public relations consultant.

Geoffrey Giordano

Geoff was an AME/News at The Journal News for my first few years there.

We worked together on many projects, determining how best to display reporters' work, and what pieces of reporting and photography were missing that would let a project achieve its full potential.