Amy Stevens

Amy Stevens

Work History

Work History
2008 - 2009

Qualitative Project Manager

ConStat, Inc.

Contributed to production of report findings from qualitative market research engagements. Synthesized research results into comprehensive, detailed analyses. Assessed and interpreted focus group participants’ perceptions in functional areas such as: message testing and word usage, benefits statements, stimulus review and naming. Proofed and copy-edited presentations, reports and proposals.

2006 - 2007

Sales Manager

Rosetta Studio International

Drove global sales and market creation process for ATP Canada’s recently introduced PowerPoint-automation software, Rosetta Studio. Guided qualified prospects through sales cycle from initial engagement through trial phase to adoption of software.  Educated prospective customers about the business benefits of report automation; created sales and marketing documents to facilitate promotional efforts.

Aug 2004 - May 2006

Research Manager

Sterling Brands

Managed global research for west coast operation of branding strategy firm. Collaborated with lead consultant to scope research process, define project and screening criteria, and manage the supplier relationship and recruitment process. Selected preferred market research suppliers and facilitated development of network of international research partners; established preferred client status with two major research houses that resulted in notable service discounts. Costed research for sales proposals, negotiated and authorized all research expenditures, and reconciled research costs at the completion of each engagement.

2006 - 2006

Contract Ethnographer

SmartRevenue

Conduct in-store ethnographic fieldwork for consumer-insights research firm. Gather data on consumer preferences and shopping behavior using observational and ethnographic interview research techniques. Leverage real-time electronic surveying tools and recorded verbatim comments to audit consumers’ product preferences and shopping patterns.

1998 - 2003

Senior Analyst

Ovum Summit (formerly Summit Strategies)

Provided insight and guidance to technology vendors as they refined marketing, partnering and competitive strategies for selling and delivering software in an Internet economy. Conducted research and analysis on emerging trends in the business-solutions market; wrote syndicated market strategy reports and articles. Assessed competitive landscape and assisted vendors in refining their value proposition and defining meaningful return-on-investment (ROI) and benefits statements. Managed vendor-commissioned custom consulting projects and produced deliverables such as educational white papers and partnering landscapes. Led multi-client sponsored Web-based study on adoption of new types of technologies. Quoted in Wall Street Journal, BusinessWeek, ABCNEWS.com, and REUTERS; served as analyst reference for venture capital firms and the press.

Education

Education

Corporate Communications Vetting

Identifying and isolating weaknesses in current messaging and positioning

Pinpointing and sharpening primary product & services differentiators

Reworking communications to crisply articulate messaging

Tuning communications materials to address specific audiences such as customers or partners

Summary

Strategic marketing professional with more than ten years experience in market research, industry analysis and competitive intelligence. Focused expertise in assessing marketing challenges and designing research programs that yield actionable results and recommended courses of action. Adept at client relations, scoping project requirements, developing and executing project plans and liasing with client from project inception through completion.

Competitive Intelligence Formulation

Mapping industry landscape and competitors

Identifying primary intelligence gathering tactics and connecting and disseminating key data points

Developing SWOT analyses

Creating white papers, opinion pieces and presentations

International Experience

Shortly after completing my undergraduate education, I began work as a paralegal at Covington & Burling's London offiice. I provided support to one of the firm's senior partners while he served as lead external counsel to an Italian apparel and accessories manufacturer during its lengthy legal dispute with two of its partners.

Market Research Design & Execution

Determination of research content and practice direction

Identification of potential research topics and development of research plans

Development of screeners, survey instruments and discussion guides

Data gathering through ethnographic and traditional interviewing techniques

Creation of top line and in depth analysis and conclusions

Market Research Operations

Management of domestic and international research projects from inception to completion

Sourcing and ongoing management of supplier networks

Providing counsel on market-specific nuances and customs

Hands on management of ongoing fieldwork

Negotiation of pricing and contract terms

Select Writing Samples