Digital Marketing: Manage paid digital media for regional wireless carrier including display, mobile and email. Launched the company’s dynamic ad serving platform -- manage testing strategy, creative development and optimization.
Direct Marketing: Extensive experience acquiring profitable customers in consumer and business-to-business segments in the financial services and telecom industries. Created a new segmentation strategy for U.S. Cellular that acquired 30% more new customers over the prior year, with two-thirds of the direct marketing budget.
Loyalty and Retention Marketing: Launched Discover’s first student specific engagement and retention program encompassing the entire first year as a student cardmember. Developed and executed a successful six-week activation incentive campaign that achieved a 15% take rate.
Campaign Execution: Managed creative and offer content for Discover’s largest direct marketing channel, including three monthly campaigns featuring up to 100 individual creative executions totaling 20 million personalized mail pieces.
Print Production: Over ten years of agency, retail, financial services and telecom print purchasing and management experience, including catalogs, self-mailers, letter packages, and collateral. Expertise includes vendor management, price and contract negotiations, and press checks.