Amy Jorgensen

Amy Jorgensen


Highly personable marketing professional with more than 10 years of experience in marketing, sales, branding, management, customer service, and analytical and planning responsibilities. Strong ability to build and maintain business partnerships with customer relations marketing, ability to take direction and work independently, excels in a team environment, with an ability to manage high-volume projects and programs while being strategic and flexible to shift focus in response to changing needs of the business. Enthusiastic, coachable, and thrives under pressure.


Professional Presentations

Rock Out Your Page – Make the Most of Your Facebook Presence

Facebook branding presentation at the ACUHOI Business Conference October 2011

You™: Building and Protecting Your Personal Brand

Personal branding presentation at the ACUHOI Business Conference October 2011

GATOR Customer Service

Customer training program for 350+ UF Housing student & professional personnel. August 2011 & August 2008

Meet Them Where They Are

Social Media presentation at the Annual SEAHO Conference February 2011

Personal Branding 

Presented to UF Housing & Residence Education mentoring committee November 2010

College of Medicine Customer Service

Built and instructed a departmental customer service standard August 2009

Professional Body Language & Tone

Customer service training for UF College of Medicine support April 2009

Customer Service as a Student Body Leader

Training for UF IHRA Governing Board members with emphasis professional development January 2009

Disney Guest Services & Department of Housing Applications

Disney Guest Service theories with practical applications for UF Housing staff Spring & Fall 2008



Bachelor of Science, Business Marketing

University of Florida

Work History

Work History

Marketing Coordinator III

University of Florida

¨Develops, coordinates, manages, and executes a detailed marketing plan with strategic approaches to customer engagement, communication, and departmental branding for the department.

¨Performs Social Media Manager role through initiating, coordinating, and implementing promotional contests, branding, and marketing initiatives that increase customer social media engagement by over 500%.

¨Coordinates production and implementation of all departmental publications such as cards, newsletters, brochures, facilities booklets, and many other materials related to marketing.

¨Supervises website design and content management.

¨Leads all promotional activities including site events, creative marketing ideas, and vendor relationship development.

¨Initiates and maintains university relationships to increase product awareness and education.

¨Manages and develops content and branding initiatives for departmental television station.

¨Recruits/hires, train, and supervise 6 marketing staff members and additional student volunteers.

¨Plans community and campus outreach schedules to meet departmental goals and target markets.

¨Produces marketing strategies that include promotion, broadcast, social media, and digital initiatives to achieve flawless execution of marketing communication plans.

¨Coordinates and maintains departmental marketing budget.

2010 - Present

Internal Communications & Marketing Professional Intern

Walt Disney World

¨Developed and implemented customer communication practices to increase product awareness while avoiding customer fatigue.

¨Maintained and improved existing communication vehicles, such as the company intranet, dynamic signage system, print materials, and bulletin boards.

¨Coordinated feature articles for electronic and print communication for the Walt Disney Company.

¨Developed print and electronic communications with photography and graphic design elements.

¨Designed for company fliers, posters, dynamic signage, and presentations.

¨Enhanced internal relationships across Walt Disney World property to support the safety mission of the company.

Feb 2009 - Jun 2010

Customer Relations Manager

University of Florida College of Medicine
  • Developed and coordinated a complete marketing plan, marketing materials, and designed a logo for the Alumni Challenge giving program with a $2.5 million goal.
  • Primary alumni association board liaison.
  • Organized and interpreted large data sets for formal reporting presentations to administration and sales staff.
  • Created customer service training programs and instructed incoming fundraising staff.
  • Independently prepares and records financial documents in accounts receivables and accounts payables.
  • Developed College of Medicine Alumni relationships through written and verbal stewardship with donors and alumni.
Jul 2007 - Jan 2009

Interim Office Manager and Senior Secretary

University of Florida Dept. of Housing & Residence Education
  • Established and instructed Customer Service classes for student and professional staff.
  • Managed 65 student and 14 professional staff at 7 area desks.
  • Responsible for hiring all new staff and processed all payroll documents, payroll hiring documents, and all hiring and termination paperwork.
  • Developed and updated critical and technically sophisticated records, calendars, budgets, forms, and travel paperwork.
Nov 2006 - Jun 2007

Marketing Assistant

Kissimmee Guest Services,
  • Designed and developed all marketing materials, programs, and positive company branding: promotional supplies, web site design, brochures, fliers, and client referral program.
  • Established positive accountability measures with clients.
  • Successfully doubled business to business client referral base through excellent customer service.
  • Initiated successful member partnerships and assisted in organizing numerous member functions.
  • Interviewed, hired, and trained guest service candidates in marketing strategies, procedures, and branding.
Sep 2004 - Nov 2006

Senior Artist

Enjoy Your Face, Inc.,
  • Exclusively promoted to work in Osaka, Japan division during spring & summer 2005.
  • Experienced in fast paced multi-tasking environments with strong guest recovery skills.
  • Increased international sales by 30% due to high energy and enthusiasm for product.
Jan 2004 - Sep 2004

Resort Guest Services Intern

Walt Disney World
  • Selectively promoted to Industrial Engineering project during internship with company.
  • Leadership experience with direct reports and in activities.
May 1999 - Sep 2002

Resort Guest Services

Grand Traverse Resort & Spa

Performed various guest relations roles within the Health Club, Spa, and Golf departments at award winning resort including front desk reception, retail, tennis instruction, entertainment, and children’s programs.