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Summary

Amy Lorenti is a business-to-business sales and marketing expert. Over the last twenty-five years, she has worked with some of the most successful companies in the world to help them effectively reach their markets. She brings a unique blend of business experience from both a client and provider perspective to every project she undertakes. Her expertise includes advertising and promotion, branding, stakeholder relations, marketing strategy and business social media.

Her 25+ years of experience includes developing and creating effective business-to-business marketing communications for companies and organizations of all sizes and in multiple industries. This eclectic background gives her a unique insight for quickly understanding processes, products and markets, identifying objectives, formulating solutions and effectively and efficiently delivering the message – on point, on time and within budget.

Her clients have included some of the most successful companies and organizations in the world including Kraft Foods, Novo Nordisk, Philip Morris, IBM, Xerox, General Electric, General Reinsurance, Eaton, GTE and many others. Amy is comfortable presenting one-on-one or to a board of directors.

Amy began her career as a graphic designer in the early '80s and began writing for her business-to-business clients shortly thereafter. When not running her own marketing communication companies, she was contracted for interim assignments including chief public relations officer for an award-winning advertising agency and acting director of marketing and PR for both a publicly-held international company focusing on the consumer fashion market and a private company serving the IT sector with global outsourcing solutions.

Amy’s experience with service and product marketing makes her uniquely qualified for a variety of senior management positions. She has experience in the information technology (IT), original equipment manufacturing (OEM), consumer products, insurance, and business services industries.

Work experience

Jan 2008Present

Co-founder & Marketing Director

Minds That Work

Co-founder of management training and consulting network of experienced professionals who work to successfully build strong and sustainable business practices that can be immediately implemented by companies and organizations to propel growth and increase profitability.

Aug 2007Present

Business Writer, Ghostwriter, Blogger

Lorenti Writes

Projects:

  • Ghostwriting articles, SME books
  • Sales and marketing collateral materials
  • White papers
  • Web content
  • Articles
  • Sales and HR training programs
  • Anything that needs a good writer's attention
Apr 2010Present

Owner

Klear Idea

Klear Idea helps clients identify the real benefits they bring to the market to create a brand that wins attention and grows their business. We craft clear and concise marketing communications that promote those benefits and use the power of great design to support that message.

Feb 2008Jun 2010

Director of Marketing

Winston Joseph

Retained to develop corporate identity package including logo design, marketing and sales collateral, multiple public and portal websites, and branding for various service offerings

Mar 2006Aug 2007

Managing Director: Public Relations Division

The Republik

Managed the launch of a new public relations division (Rubberneck) of award-winning advertising agency. Responsible for business development and marketing (including division website), media relations and account management.

Oct 2003Feb 2006

Business Writer

Amy Lorenti
Regular contributor to business publications targeted towards the financial, scientific and biotechnology industries.
Feb 2001Sep 2003

Director of Marketing and Public Relations

Charles & Colvard

Developed brand strategy and marketing program resulting in 65% sales increase within a twelve month period and a return to shareholders of over 500% within two and a half years.

Jan 1994Jan 2001

Consultant & Writer

Autumn Communications
Event management, marketing consulting, copy writing, and graphic design.
May 1982Dec 1993

President & Creative Director

Creative Image Associates, Inc.
B2B and B2C graphic design and creative services.

Education

Associates

State University of New York

References

Susan Malette

Amy’s unsurpassed creativity is only matched by her efficiency. We were able to get our great looking website up in record time!

Christine Hand Gonzales, Ed.D.

Amy Lorenti is knowledgeable, creative, and an expert designer and strategist. She quickly understood what my needs were and applied the concepts to my website and marketing materials. The work was completed on schedule and the final product was amazing; much more than I could have ever imagined. Not a day goes by without someone commenting on the professional appearance, the ease of navigation, and the like-ability of my website. I would not be in business now if I had not had Amy on my side. She gets my highest recommendation because she knows how to get the job done.

Peter DeVries

As a new and rapidly expanding company, we required a brand presence on the web that would present our products and commitment to excellence to our small to mid-size business customers. Amy Lorenti delivered a solution that satisfied this need and provided so much more. We are very pleased with the final product. 

Joe Farrell

Winston Joseph Companies contracted with Ms. Lorenti to manage the development of our marketing communications in order to create brand presence as a superior provider of IT outsourcing services. To that effort, she designed unique logos for both our parent company and our service areas, created distinct websites for various divisions and managed all internal and external corporate communications. Amy is also an excellent writer and designer. If you have need of a talented professional in the areas I described here, I highly recommend her to you.

Portfolio

Portfolio

Marketing Communications

Skills

Project Management
Proposals and presentations RFPs / RFQs Scope of work Pricing and terms Client negotiation Account management
Interpersonal Skills
  Team and individual leadership Oral and written communications Conflict resolution Negotiation Influencing Delegating Coaching and mentoring  
Writer
  Business communications Press releases / news releases Ad copy Marketing communications Ghostwriter  
Designer
  Logo design Corporate identity Annual reports, brochures, print collateral Website design